As a native of Alabama, Apple CEO Tim Cook has a special place in his heart for the state. He also empathizes with the struggles that African-Americans have historically faced in the state, particularly during the 1950s and '60s civil rights era.
The coronavirus continues to disrupt the tech industry, including the augmented reality segment, with Apple and the iPhone the latest to feel the impact.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
With the consumer edition of its Nreal Light headset, scheduled to ship in 2020, Nreal is prepared to bring the entire Android app ecosystem into augmented reality.
The newly enhanced focus from Magic Leap on enterprise, announced on Tuesday, also came with a few companies opting to weigh in with their experiences developing for the platform.
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
Some people believe that art makes artists immortal, and now one of the best known performance artists on the planet is working on taking that immortality into the realm of augmented reality.
As the demand for realistic volumetric video for AR experiences begins to grow (along with the available facilities and services for capturing it), researchers at Google have figured out how to improve upon the format.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Facebook and its Oculus subsidiary have been open about their intentions to bring AR wearables into the mainstream for some time now.
After adding dual cameras to its camera glasses, Snap is finally taking full advantage of the depth-sensing abilities of newer iPhones as well, extending the use of its new 3D Camera Mode.
Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday.
Augmented objects in the classroom are closer than they appear. Within celebrated the close of summer with Wonderscope's unveiling of a fourth installment in its iOS app, titled Clio's Cosmic Quest.
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
In recent years, augmented reality has increasingly helped to take art off museum walls and bring it (virtually) into people's homes and communities, offering new perspectives on classic pieces and modern creations alike.
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One.
After debuting its virtual Pocket Gallery last year with the works of Johannes Vermeer, Google Arts & Culture has released a sequel that brings even more artists into your home via augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
Describing how and why the HoloLens 2 is so much better than the original is helpful, but seeing it is even better.
While some widely praised immersive computing initiatives at Google are shutting down, over at Epic Games things are just ramping up, and it involves quite a bit of cash available to indie augmented reality developers and startups alike.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
While the long awaited HoloLens sequel is scheduled to arrive later this year, Apple may force Microsoft to share the AR wearables spotlight, if reports of the company's first entry into smartglasses territory end up coming to fruition.
Smartglasses maker Vuzix has emerged with the first hardware powered by the Snapdragon XR1 chip, roughly nine months after Qualcomm introduced the chipset designed to drive augmented reality wearables at the Augmented World Expo in Santa Clara.
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
If you've blocked out your calendar to watch the NHL All-Star Game this weekend, then you might be excited to know that USA Today has given its readers the opportunity to meet Washington Capital's John Carlson in augmented reality.
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
