Market Reality: Facebook Adds AR to TV, Magic Leap Gets New App from Insomniac, & Five Nights at Freddy's Debuts in AR
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
When it comes to mobile gaming, you have a lot of fantastic options. Most flagship devices on the market, such as the Galaxy Note 8, iPhone 8 Plus, or OnePlus 5T, are perfectly capable of giving you an excellent, immersive experience. If you're looking for the ultimate way to experience Animal Crossing: Pocket Camp or something with more action like Into the Dead 2, the Razer Phone is the winner.
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
Now that it's been officially released for Android, Monument Valley 2 shot to the top of our best paid puzzle games list, and rightly so. This was no easy feat, as the games we covered ran the gamut of puzzles and all had stellar reviews. But there's just something about Monument Valley 2 that made it stand out from the rest.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you.
No matter which smartphone you buy, it will come with an internet browser preinstalled. Depending on your OEM, the default browser might be called Samsung Internet, HTC Internet, Silk Browser by Amazon, ASUS Browser, or Google Chrome—there's just so many stock browsers available.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
If you've seen, heard, or even tried the latest virtual reality headsets, you've probably heard about something called "room scale." It's why the HTC Vive suddenly usurped the reign of the Oculus Rift while no one was looking, and it's exactly where Oculus hopes to catch up. Here's what it is and why it matters.
You can easily take audio for granted in virtual reality, but realistic sound in VR isn't an afterthought. It not only involves creating surround sound within a pair of headphones, but figuring out where the sound ought to exist based on your position and line of sight.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
Virtual, mixed, and augmented reality all provide different but compellingly immersive experiences that draw us in through sight and sound. But what about our other senses? A few strange inventions are already exploring the possibilities.
While the rest of the world is scrambling to figure out how to adopt augmented reality and VR tools for remote meetings, one company is building its war chest to serve the growing space of corporate clients who need this kind of immersive computing training.
The Oscars are just a couple of days away when Hollywood will celebrate the best crop of films from 2019 in the US and internationally.
After jumping to the head of the class of augmented reality journalism in 2019, USA Today is continuing to push the medium forward in 2020.
The end of year surprises keep on flowing from the Plantation, Florida offices of Magic Leap. This time, it's yet another game from the company's old partner Insomniac Games, and it's called Strangelets.
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Video may have killed the radio star, but will volumetric capture and augmented reality kill the video star?
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
The navigation and status bars aren't very noticeable on the S10's home screen since they're transparent. The status bar will even change colors to match many apps. Unfortunately, the same can't be said for the navigation bar.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
We're still weeks away from a probably HoloLens 2 release, but Microsoft's immersive computing team is still hard at work on other aspects of its "mixed reality" ecosystem.