While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
The largest and arguably most widely known event of its type, especially in the US, the Sundance Film Festival is an annual celebration of independent film—ones made outside the Hollywood system. This year, a new type of experience appeared at the Sundance Film Festival in an installation called "The Journey to the Center of the Natural Machine." This mixed reality presentation offered the user the newest type of storytelling in a long and important line—continuation of the species kind of im...
The Unity 3D engine is not only responsible for facilitating the creation of 60% of AR and VR content but it also plays a significant role in producing the immersive stories that increasingly push the boundaries of cinema.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.
When it comes to mass adoption, augmented reality is still primarily a mobile world, so Google is pitching its own ARCore flavor of mobile AR to the education and marketing segments.
Just weeks after being acquired by comedian turned producer Byron Allen for $300 million, The Weather Channel has tapped augmented reality studio The Future Group to integrate immersive augmented reality experiences into its broadcast content.
In a LinkedIn post published on Tuesday, Microsoft's leading advocate for the HoloLens made a prediction that the mixing of immersive technologies will define augmented reality in 2018.
In another move that pushes Meta 2 toward becoming a legitimate workplace tool, Meta Company has partnered with Dassault Systèmes to bring augmented reality support to the latter's Solidworks 3D CAD software.
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
Immersive advertising company Vertebrae has extended its native ad platform to augmented reality via mobile Chrome browsers for Android and Safari for iPhone.
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
There's a reason that YouTube continues to be the most popular video sharing site on the planet—ever since its purchase by Google, they've always made sure to load YouTube up with extra features to keep it ahead of the pack.
Full screen mode, also called immersive mode, is one of the most popular features on CyanogenMod, but it's almost exclusive to CM and other custom ROMs. What this feature does essentially is remove the Status bar and soft keys from your screen, creating a more mesmeric feel.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
The idea of remote assistant apps in augmented reality has been taking off in the last couple of years, but Epson is introducing a differing kind of solution for companies that may benefit from a more straightforward dynamic before going full-on immersive with higher-end AR remote assistance tools.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Microsoft is adding another important piece to its growing immersive computing arsenal by putting its newest Mixed Reality Capture Studio in the center of the movie business: Hollywood.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for immersive web content to AR.
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.
