After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
Last month, Leap Motion's vice president of design and global creative director, Keiichi Matsuda (a member of the NR30), suddenly left the company. Just days later, a story leaked that revealed that Leap Motion had twice failed to lock in a potential deal with Apple.
One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.
If you've gone anywhere near a television in the US in the last 48 hours, you've probably seen some of the reports of Hurricane Florence and its devastating wind and rain making its way toward the Carolina coast.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Despite the popularity of Pokémon GO, augmented reality gaming hasn't quite caught on yet. The makers of the popular World of Tanks game aren't taking a shot at Niantic's crown yet, but they are looking at giving spectators a new way to watch the game.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
Usually, when the public gets to see and hear Microsoft's Alex Kipman expound on the future of immersive computing, it's because the company has a new product to show off. But on Tuesday, April 24, Kipman was in the spotlight for an entirely different reason: an award nomination.
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
Education opportunity is a big part of what makes Apple's ARKit so exciting. The Museum of Flight in Seattle is taking full advantage of that with their new platform prototype.
Companies are already clamoring to figure out strategies for integrating augmented reality into their advertising platforms. AR is going to become a huge asset to marketers, and Apple's ARKit is only going to help that along. Mixed reality producer Bilawal Singh Sidhu has given us a sneak peek of what the world of advertising could be with the ARKit.
The Galaxy S8's AMOLED display is prone to screen burn-in, particularly with the navigation and status bars. But hiding these bars would make it hard to navigate your phone — that's where Pie Controls come into play.
If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.
Virtual and mixed reality experiences feel immersive because they take over your senses in various ways, but they still lack tactile feedback. Haptic gloves can change that, and you can make a pair yourself.
The Oculus Rift's virtual experiences become a little less immersive when you're barely moving in a chair with a headset on, playing on a gamepad—but you don't have to accept that reality anymore.
Microsoft's HoloLens is certainly a leap into the future of mixed reality interfaces, but it's not without drawbacks.
Creating interesting photographs used to be more fun, before we all collectively decided that color filters and rotations qualified as "unique" smartphone pics. Scrolling through my Instagram feed only confirms that these supposedly special, filter-laden photos are actually the norm now.
I've been using the Photo Sphere Camera from Google on all of my Android devices ever since it came out on Jelly Bean 4.2, which lets me create riveting 360° panoramic images.
The little black status bar at the top of your screen is great for at-a-glance info, but let's face it—it's pretty ugly. If you want to hide it completely, only showing it when you need it, check out our guide on using Immersive Mode in KitKat. However, if you want to keep the at-a-glance convenience and have it blend in with your apps, try out Tinted Status Bar.
Facial, voice, and hand gestures are the way of the future for controlling our devices, and even gaming consoles like the Xbox One have incorporated them. Unfortunately, our Nexus 7 tablets have not. We're currently limited to using soft keys for most actions, but we can inch closer to the future by replacing one critical action with a simple touch gesture—going back.
In recent weeks we've talked about the growing trend of smartglasses makers moving the brains of their devices to smartphones, and now a veteran of the space has joined that movement.
The emerging narrative as CES begins is that consumer-grade smartglasses require a heavy compromise in functionality in order to arrive at a form factor and price point that appeal to mainstream customers.
From media insiders to the halls of politics, news travels fast on Twitter, making it one of the most powerful social media channels for disseminating or collecting information. Now, for better or for worse, you can immerse yourself in the data firehose of Twitter in augmented reality.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Apparently, we learned nothing from Jurassic Park, as scientists are still working on bringing extinct species back to life. Until that day comes, you can interact with long-lost animals through augmented reality...if you have a newer model iPhone.
Some of the oldest art on Earth was created 36,000 years ago on the walls of the Chauvet Cave in France. However, these days, physical access to the cave is restricted in order to preserve the site.
One of the hallmarks of augmented reality's coming of age is that the technology is starting to find a home in business categories that are less obvious compared to typical AR enterprise use cases.
Ever since Facebook announced Spark AR at the 2017 F8 Developer's Conference, the social media giant has been looking for ways to implement its mobile augmented reality camera platform in the lives of everyday users.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
The shifting sands of immersive computing, currently fluctuating between augmented reality and virtual reality, can be hard to navigate if you're only versed in one of the platforms. But a new series of videos from Leap Motion paints a picture of a near future world in which AR and VR will seamlessly merge together, forcing us to change the way we see both.
The availability of space for filming immersive content has just gotten bigger with the launch of Innovation Studios by Sony Pictures Entertainment.
Augmented reality headset maker Meta Company unveiled Meta Viewer, its first software application, during its keynote at the Augmented World Expo in Santa Clara on Wednesday.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
The Simpsons has used lots and lots and lots and lots of references to Stanley Kubrick's films. Seriously. So many. Alright, I'll stop.
By this point, you've definitely come across an app or two that wasn't designed with the HTC One in mind. Either the resolution is too small, the status bar stays active when it shouldn't, or the font isn't the ideal size. There are ways out there to get that changed, but up until now it wouldn't just change one app—it would change all of them.
