The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
Better known among consumers for its virtual reality apps, Jaunt is now pivoting toward solutions for augmented reality developers.
When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.
Magic Leap CEO Rony Abovitz doesn't engage in tweetstorms often, but when he does, those tweets are bold, exceedingly confident, and there's usually a strong takeaway regarding what the company is or isn't doing. But on Thursday, Abovitz's latest tweetstorm sent an unusually flustered message: We promise, the magic we're telling you about it better than anything you've seen on video.
On Tuesday, Unity released the latest version of its 3D engine, which brings improvements to the Scriptable Render Pipeline that the company introduced earlier this year.
While mobile gaming, in the 10 years since the App Store launched, has matured to console-level quality, premium augmented reality games built with ARKit (or ARCore) have been scarce.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
Last month, we told you about U2's new augmented reality-powered music tour. But if you don't have the means to travel to the show, the group recently revealed an inside look at what it will be like and what inspired the band to dive into immersive technology.
The annual Coachella Valley Music and Arts Festival is one of those events that everyone talks about, so an augmented reality experience in the festival's mobile app and from one of its headlining acts, Eminem, basically means the technology is officially cool.
Next to things like natural disasters and disease, the specter of war is one of the only things that threatens to derail the 21st century's long stretch of technological innovation. Now a new app is using augmented reality to remind us of that by focusing on those most impacted by war — children.
While the consensus among some in the augmented reality community is that the Microsoft HoloLens is the best device available at present, it also remains the most cost-prohibitive option, with the development edition costing $3,000.
Augmented reality headsets with depth sensors, like the HoloLens, offer a much more immersive experience than the average smartphone at present, and one app demonstrates that in a uniquely entertaining fashion.
Longtime Next Reality readers may remember my Wish List for Microsoft early last year. It was a post in which I put my head together with a number of other community developers to create a list of features that would make Windows Mixed Reality and HoloLens better for developers. It would seem that one of the most sought-after features is finally here ... well, sort of.
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
As augmented reality gains popularity, the demand for delivering related services and generating content increases. This is demonstrated by a pair of investments from the past week, one in the expansion of a technology lab and another in the form of seed funding for a content studio.
The way we tell stories is about to change. Imagine you're hearing a story when suddenly characters and images from the tale start to appear in your world. This immersive way of storytelling is in the not-so-distant future thanks to the Microsoft HoloLens and Rémy Martin.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
The HTC Vive and Valve's SteamVR make for one of the more compelling virtual reality experiences, mixing in real-world motion tracking with the immersive headset. But third-party manufacturers couldn't tap into the Vive's full potential and make creative new peripherals—until now.
Several technologies seek to change the way we perceive our reality, whether that involves entering a virtual world, augmenting an existing one in a realistic and interactive way, or somewhere in-between.
The Xposed Framework was just recently made available for Android Marshmallow, but everything isn't quite back to status quo just yet. Sure, some Xposed modules function properly, but others are a bit buggy, and several don't even work at all. This is mostly a result of changes to the Android system that Lollipop modules relied upon, and such modules will need to be updated for Marshmallow compatibility.
Now that the Xposed Framework has finally been updated for Android Lollipop, we're starting to notice that some modules function properly, while others are a bit buggy or even worse—don't work at all. Most of this is a result of changes to elements of the Android system that KitKat modules relied upon, and such modules will need to be updated for 5.0 compatibility.
You don't need to be a hardcore audiophile to know that Dolby is pretty much synonymous with rich and immersive sound. While we often associate them with home theater systems, Dolby has brought their surround sound processing to the mobile phone arena with Dolby Digital Plus being offered on several Android devices.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
Go beyond the traditional 3D workflow to an immersive creative experience with the software Modo, created by Luxology. Modo is the next evolution of 3D modeling, painting and rendering for Mac and PC. Modo includes 3D sculpting tools, animation and network rendering, and advanced features such as n-gons and edge weighting.
For all intents and purposes, Google could have called its 2023 developer conference A/I instead of I/O. Capitalizing on the artificial intelligence hype, Google devoted most of its keynote address to AI research, experiments, and developments. But there's some substance behind the hype in the form of new features in the Google services you already use on Android, iOS, and desktop.
The story of the HoloLens has been a mix of work and play. But while many developers have devoted time to creating gaming and entertainment apps for the HoloLens 1, with the HoloLens 2, Microsoft has been encouraging everyone to focus more on the enterprise side of things.
When most people think of Los Angeles they think of Hollywood and the movie industry, but in the last 10 years the city has rapidly transformed into a thriving new hub for visual artists.
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone with an A9 chip or later, there will be a ton of cool new AR tools, games, and other apps to play around from the App Store.
Walsh, a new community under construction on 7,200 acres of former ranch land near Fort Worth, Texas, will one day contain 15,000 homes.
The worldwide health crisis around the coronavirus has gripped the live events industry, particularly in the tech sector, with the cancellations of Mobile World Congress, the Game Developers Conference, Facebook's F8, Google I/O and now South by Southwest.
Facebook has announced the cancelation of its annual F8 developer conference, citing concerns around the developing coronavirus health crisis.
Part of the fallout from the canceled Mobile World Congress is that a range of products, ideas, and designs slated for reveal in Barcelona are now being showcased without the framing and context of the massive tech gathering.
It's a good sign for any emerging technology when one of the leaders of an industry adopts it. So when Mastercard, a brand so recognizable that it dropped its name from its logo at CES last year, decides to develop a mobile augmented reality app, the moment is a milestone for the AR industry.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
