We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
A century-old opera is getting a revamp in the UK after swapping dusty wigs and curtains for augmented reality overlays and Snapchat filters.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
So far, consumer augmented reality headsets haven't found mainstream success. That's primarily because no manufacturer has managed to hit the sweet spot between slim form factor, performance, and affordability.
Snapchat is joining the ranks of Netflix, Hulu, Amazon, YouTube, and Apple in the trend toward streaming original programming, but with a twist that rings true to its roots.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
Escape rooms, those real world puzzle games that challenge teams to solve a mystery and gain their freedom from a locked room, are all the rage right now. But augmented reality games such as The Lockdown could make them obsolete.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.
We watched the first piece of public-facing content Magic Leap has released so you don't have to, and, well, you didn't miss much.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
In any business, there are a number of questions companies must answer in order to get customers to buy a product or service. The same holds true for companies selling augmented reality headsets.
This month, the power of artificial intelligence will be coming to more augmented reality developers as a leader in the game and 3D software development space and a major force behind the current school of cloud-based AI have officially announced a new partnership.
When it comes to mobile gaming, you have a lot of fantastic options. Most flagship devices on the market, such as the Galaxy Note 8, iPhone 8 Plus, or OnePlus 5T, are perfectly capable of giving you an excellent, immersive experience. If you're looking for the ultimate way to experience Animal Crossing: Pocket Camp or something with more action like Into the Dead 2, the Razer Phone is the winner.
With Google's release of Poly API on Thursday, the search giant has found a way to simplify the workflow for AR creators by enabling the ability to integrate its 3D object search engine Poly directly into an application.
Now that it's been officially released for Android, Monument Valley 2 shot to the top of our best paid puzzle games list, and rightly so. This was no easy feat, as the games we covered ran the gamut of puzzles and all had stellar reviews. But there's just something about Monument Valley 2 that made it stand out from the rest.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
If you've ever wanted to scour the basement of a Hollywood hotel looking for evidence of a gruesome murder spree, this new AR experience might be the game for you.
No matter which smartphone you buy, it will come with an internet browser preinstalled. Depending on your OEM, the default browser might be called Samsung Internet, HTC Internet, Silk Browser by Amazon, ASUS Browser, or Google Chrome—there's just so many stock browsers available.
When we talk about augmenting our reality, we often first think about vision instead of our other senses—but there's more to an immersive experience than what you see. One inventor figured out how to utilize sound and touch to create a simple, upgraded version of laser tag that you can play with your smartphone.
If you've seen, heard, or even tried the latest virtual reality headsets, you've probably heard about something called "room scale." It's why the HTC Vive suddenly usurped the reign of the Oculus Rift while no one was looking, and it's exactly where Oculus hopes to catch up. Here's what it is and why it matters.
When you think about consumer VR headsets, you either imagine a computer-tethered powerhouse like the Oculus Rift and HTC Vive, or something portable yet limited that utilizes your smartphone like Google Cardboard. Somehow, we haven't seen much in-between, but the Idealens aims to fill that gap.
Virtual, mixed, and augmented reality all provide different but compellingly immersive experiences that draw us in through sight and sound. But what about our other senses? A few strange inventions are already exploring the possibilities.
When it comes to the ever-shifting sands of the augmented reality space, you never know which week will end up being truly historic. Well, this one was one for the history books.
Amid a troubling resurgence in coronavirus cases, led by the new Delta variant, augmented reality is once again moving back into the spotlight as a solution, especially now that the move to return to offices has been stalled.
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
As I've mentioned in recent days, it was refreshing to discover that Microsoft's HoloLens 2 stage production was every bit as accurate as presented (check out my hands-on test of the device for more on that).
In the last couple of days there's been a lot of speculation about the powers of Microsoft's HoloLens 2, but few have had a chance to get their hands on one to see if the company's claims live up to what HoloLens inventor Alex Kipman showed off on stage.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
Black Mirror, Netflix's technology-horror anthology, never fails to provide thought-provoking entertainment centered around emerging and futuristic technologies, and the third season's second episode, "Playtest," delves deep into the worlds of mixed, augmented, and virtual reality. While designed to leave you haunted by the end, offering a more "evil" narrative than we'll likely see in our actual future, the episode explores possibilities that aren't as far off as one might think.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
In previous Android versions, you lost about an inch of screen real estate to the status bar and navigation bar. But if you enable Android 10's new navigation gestures on your Samsung Galaxy, you can regain the bottom part — and with the help of ADB, you can reclaim the top portion as well.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
Amid the coronavirus chaos, two companies at the forefront of augmented reality technology took starkly different approaches to their upcoming developers conferences, as Facebook has canceled its annual F8 conference and Magic Leap plans to invite a limited number of attendees to its Florida headquarters for LEAP Developer Days.
As the year comes to a close, we've invited some of the leaders of the AR industry to take the time to look back at the progress the AR industry has made while looking forward to what's ahead in 2020. A report on the top apps of 2019 — and the decade — also offers some insights on the progress and direction of mobile AR.
