The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
Tim Cook claimed 85% of new iPhone buyers are switchers from Android back in 2015. Now, after financial analysts noted a drop in the company's stock prices, Apple has unleashed a series of ad campaigns directly targeting the users it needs to win over. That's you, Android lovers.
Today at Microsoft Build 2017 in Seattle, Washington, ScopeAR announced that their mixed reality smart instruction development platform, Worklink, will now work with the Microsoft HoloLens in addition to the mobile devices that are currently supported.
Malware attacks on mobile phones are reaching an all-time high and it looks like companies like Samsung are doing all that they can to prevent any unwanted hackers from accessing its sensitive user data.
We're all passionate about something. Maybe it's the environment. Stopping poverty. Finding the best taco joint ... Whatever your cause, the last thing we want is to support companies whose practices go against what we believe. After all, you can't trust someone who doesn't like tacos. So it can be difficult to know which companies to avoid; there are just too many doing too many shady things to keep track of. Until ...
Uber's chance at driverless domination may be ripped away as its legal battle with Waymo escalates. The company's self-driving program is now under threat of closure if the allegations of premeditated theft are proven
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This weekly Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column starts with a stock price that's performing well for one company — one that HoloLens developers should know quite well.
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
Autonomous vehicles, aka self-driving cars, are not yet available to the public (at least not ones SAE Level 3 and higher). However, this doesn't make the jobs any less in demand. In fact, if you meet the right qualifications, you could make a lot of money in this industry.
Oh, Waze—you know, that Google-owned traffic navigation app that tempts drivers into stopping at local food joints like Dunkin' Donuts and Taco Bell? Well, now you can even order a large iced coffee through the app before you even arrive at a fast food hotspot.
Earlier last week, there were a number of fake five-star WhatsApp reviews to be found on the Google Play Store. Now, Gmail, Chrome, Messenger, and Firefox are all the latest victims to be saturated in five-star spam that wrongly refers to the word "game" in reference to non-game apps.
During the last few months, WhatsApp's Google Play Store ratings have been tanking—all the way down to an average of 3.4 stars from the instant messenger's usual average of 4.1. Within the last week, though, WhatsApp has received thousands of seemingly fake 5-star reviews that have bumped up the company's overall average to a 4.4.
While there are many uses for augmented reality in the automotive industry, adoption has been slow. With the plethora of makes and models on the road today and rolling off assembly lines tomorrow, developing and deploying knowledge bases that utilize augmented reality to dealerships and garages can be costly and difficult to scale.
In December of last year, UK-based Zappar successfully raise $84,356 for their ZapBox mixed reality headset—over $50,000 more than their goal. Well, they just blew that sum out of the water when they announced this morning that they've closed a Series A round of funding with $3.75 million.
Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 million capital investment, with government incentives, of course.
This week, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that not only does Samsung have a new virtual reality headset coming, but that Samsung intends to enter the field of augmented reality, too. In fact, Hong talked very little about virtual reality and instead spoke at length about Samsung's move into augmented reality.
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
Google and Microsoft have both established platforms and hardware for emerging digital realities, but Apple, true to form, hasn't had much to say on the subject. They've shown interest in augmented reality, and we've seen patent filings that indicate research and development, but a recent rumor points to that research ending up in your car instead of a rose gold headset.
A company known as Cyanogen, Inc. has been in the news numerous times over the past year, and almost every time their name is brought up, it's amid reports of an impending doom. The writing is on the wall for the makers of Cyanogen OS, as it appears that there is little that can be done to prevent the company from going belly-up in the near future.
If you just can't wait to see the Pixel and Pixel XL, the new Google-branded smartphones expected to be announced tomorrow, you're in luck. After weeks of rumors and blurry images, a smartphone sales company called Carphone Warehouse just accidentally dropped the entire ball. The UK business accidentally set the product pages for the Pixel and Pixel XL live a couple days early, and for just long enough for them to be archived before they were taken down.
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
Microsoft's HoloLens has many applications in the business world, both large and small, but what about gaming? Initial demos gave the impression that we could expect amazing first person shooters, platformers, and even Minecraft. Yet, as Newsweek noticed, the HoloLens was nowhere to be found at E3 this year.
Pokémon Go takes the popular franchise and brings it into the real world through augmented reality, allowing us to play the game while exploring our physical environments at the same time. It doesn't just put pocket monsters into a more realistic context, but it changes the game in some major ways that may delight some players... and upset others.
HTC's newest flagship smartphone, the HTC 10, has been met with nearly universal acclaim despite a weak amount of sales over the last few months. Most reviewers point to the device's gorgeous hardware as its main attraction, but at the same time, it certainly has some nice software to match, as this year's Sense 8 may be one of the best manufacturer skins ever.
Nintendo rolls out its first smartphone-specific game in the U.S. on March 21st, and the main protagonist is... you. Well, your Mii, and it's not a game, but a social app.
Google dropped its opposition to T-Mobile's Binge On service due to some favorable policy changes at the magenta carrier. From now on, YouTube and Google Play Movies will happily work with the feature. Binge On rolled out late last year, allowing many customers to receive unlimited video streaming at 480p. That's not a great offer if you care about video quality, but it's nice if you want to save money.
Scanners are much too cumbersome to fit in a pocket, but with the use of just one application, you can replace all that bulky hardware with your Android smartphone and take it with you wherever you go. All you need to do is find the scanning app that fulfills your needs. Here are our five favorites that are good for business pros and average joes alike.
Flashing people in an oversized trench coat is both old-fashioned and exhausting (and also very illegal). But like the evolution from school-yard bullying to cyber-bullying, it seems as if the new trend is "cyber-flashing" (it's even has an official hashtag). In the U.K., police are now investigating what they are calling the first cyber-flashing case.
Security researcher Samy Kamkar, best known for his MySpace Worm, and most recently for his online calculator that can help you crack any Master Lock combination, is at it again. This time he's figured out how to break into security doors that have a motion-sensing egress system.
A recently discovered bug in iOS 8's Mail app by Jan Soucek can allow the maliciously-minded to quite easily phish your iCloud password without you ever thinking something has gone awry. Using a bug that allows remote HTML content to be loaded in place of the original email content, unsuspecting victims would be prompted for iCloud credentials in a popup that resembles the native one found on iOS.
Welcome back, my hacking friends. We use our smartphones every day, for business, socialization, and leisure. The number of iPhone users is increasing in dozens of millions every year, with a whopping 63.2 million users in 2014 alone. That's a lot of users.
As you're probably well aware by now, the Apple Watch isn't just for sending text messages and checking Instagram—you can also use it as your wallet. With Apple Pay compatibility, you can use your Watch to make purchases at any retailer that accepts the payment service.
With troves of sensitive information, like receipts and password reminders, hiding in your email, your inbox can become a sort of Holy Grail for hackers—or anyone with your password. Although my crazy ex-girlfriend had no hacking experience, using my email login, she was able to find a lot of account information with just a general search for "password" in my inbox.
Show your significant other just how much you love them by surprising him or her with one of life's most precious, romantic gifts—bacon! Best thing is, this passionate treat works for any day of the year (Valentine's Day, a first date, anniversary, etc.), since love and bacon go hand in hand.
Android automatically clears entries in your call log after 30 days. While this might be fine in most cases, sometimes you need to find a number that called you more than a month ago. Or perhaps you want to keep detailed records for business purposes, and 30 days just isn't long enough.
Thanks to Verizon Wireless, I pay over $220 a month for my phone bill. It's just me on the plan—no family members, and it's not even unlimited data. So, when I receive that data alert message telling me that I've used up 90% of my plan and that I've still got a few more week until my billing cycle starts over, you know that I'm left scrambling to connect to some Wi-Fi.
Microsoft dropped a couple of huge bombs at their Windows 10 event Wednesday afternoon. Free operating systems and holographic glasses? This must be a Sci-Fi novel or a Hollywood blockbuster, because it reeks of fiction.
Since the days of Friendster and MySpace, social media platforms have taken leaps forward, revolutionizing how we live our lives by changing the way we communicate with others. Not only has social media become a catalyst for major uprisings around the world, but on a personal level, it connects people together in ways that were unimaginable even 10 year ago—no one was taking pictures of their brunch to share with the world in 2004.
Apple Pay has been available to use in stores, as well as in select apps and websites, ever since its first appearance in iOS 8.1. Now, with iOS 12, there are currently 13 different iPhone models that support Apple Pay functionality without the use of an Apple Watch, and the list of partnered stores that accept Apple Pay has only grown. Here's our always-up-to-date list to keep you in the know.
