News: Cover Girl Opts for Browser AR Try-on Tool Instead of Mobile App & the Results Are Tragic
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Before The New York Times brought augmented reality to its iPhone app, the only way Winter Olympics fans could get this close a view to the world's best athletes would be to acquire a press pass.
Augmented reality hardware maker Vuzix came to the rescue of a vision-impaired student in Pennsylvania today by delivering a pair of Vuzix M300 Smart Glasses to enhance her eyesight.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
The augmented reality productivity app market for is a crowded space, so differentiation can be an advantage. Atheer is doing just that this week with their AiR Enterprise application.
Augmented reality sells, but who's buying? Over the past week, two companies made executive hires to capitalize on the growth of augmented reality as a service to sell to other businesses. Meanwhile, two companies joined forces to offer augmented reality tools to headset makers and content providers.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
A few years ago, the Hilton hotel group unrolled the Digital Key, a feature of the Hilton Honors app that allows you to unlock your hotel room with your smartphone.
It seems that mobile app developers are constantly coming up with new ideas to apply augmented reality, with Apple's ARKit promising to increase adoption in apps exponentially.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
According to Alex Kipman, HoloLens inventor and futurist at Microsoft, the smartphone is already obsolete. In an interview with Bloomberg, Kipman boldly stated that the HoloLens will eventually replace the smartphone and drive society right into a new augmented normal.
Chinese search engine giant, Baidu, has just announced its own autonomous car platform which is intended to speed up the development of driverless vehicles.
US blood banks have assured the American public that they have the tools to prevent a Zika contamination, despite the rapid spread of the disease.
There have been mumps outbreaks in three different US colleges so far this year as instances of the illness are on the rise, according to the Centers for Disease Control and Prevention (CDC).
Uber's driverless cabs began picking people up in Arizona in February, after its attempt at a pilot test in San Francisco. Now, one of these cars has been in an accident, and that's just the tip of the iceberg.
Pottery Barn has teamed up with Google to create 3D Room View, a new mobile app to allow all wannabe interior designers (like me) to pick out the perfect couch, table, or whatever, and then overlay it onto a spot in his or her house.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Intel, the company which is mostly known for creating computer processors, once again showed off their Project Alloy "merged reality" experience, this time during their CES 2017 press conference. Intel's Chief Executive Officer, Brian Krzanich, stated that they will be "productizing" this tech with their partners in the fourth quarter of 2017.
And so it begins... CES 2017 is upon us! This is a very exciting time for those who are looking out for the newest innovations and releases from the world of technology. I said this was going to be a fun week, and here we start it with a bang from smartglasses developer Osterhout Design Group (ODG).
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
We've all been there. You're driving along with Google Maps pointing the way when you get a call from your friend asking you how much longer it'll be until you show up. You try to offer some lame excuse about how something came up last-minute, but you're interrupted, quite rudely, by Maps's voice guidance. The voice butts in again, and again, and again, to the point that you consider having Maps navigate you to the nearest cliff so that you can drive off it.
If your smartphone is ever lost or stolen, it's a terrible experience. If you file a police report, chances are the responding officer will need your device's IMEI or MEID number if you want to stand a chance of getting it back. Same goes for making an insurance claim on a lost or broken phone, so it's definitely important to have this unique identifier handy.
We've all been there: facing a lengthy, complex word that ignores the phonics we were taught in elementary school, unsure of not only its pronunciation, but also its meaning. These words, from autochthonous to esquamulose, are both terrifying and impressive. After all, if someone knows how to use them—and even say them—they must be quite smart. Yet before you begin stuffing every email and presentation with verbose prose, you might want to reconsider what others perceive to be intelligent.
Welcome back, my greenhorn hackers! Lately, much of the discussion here on Null Byte has revolved around evading detection and not getting caught hacking. Several of you have written me asking for a series on evading detection and forensics, and while I began a series 5 months ago on just that, we have changed hacking platforms from BackTrack to Kali, which has a much more highly developed forensic toolset.
Walking the streets at night can be uncomfortably dangerous. In 2010, there were 32,885 motor vehicle deaths in the United States. Of those, roughly 13%, or 4,280, were pedestrians. Two-thirds of those pedestrian deaths occurred at nighttime. Along with darkness, drivers also have to deal with rain and other harsh weather conditions. Combined, all of these factors can be very dangerous for anyone taking a walk at night. As it happens, pedestrian deaths are on the rise since 2009.
As a kid, I was always interested in what was beyond our world. I remember lying down on the top of my dad's car and watching the stars for hour, gleefully excited whenever a shooting star streaked across the night sky.
There are nearly 100,000 unique onion service addresses online with over two million people using Tor every single day. Join me as I explore a small fraction of what the Tor network has to offer.
Careers in law enforcement range from police officers and state troopers, to FBI agents and crime scene investigators. Get a job in law enforcement with tips from a former highway patrolman in this free video series on law enforcement careers.
This may very well be the most important video series you will ever watch. You may not think it now but the next time you are pulled over as the officer is asking for your license and registration you will will be thinking of these tips and happy you took the 10 minutes to learn them.
In this series of driving safety videos, our professional law officer shares his experience in dealing with road rage and similar unsafe driving situations. Corporal Shaun Appler gives you tips on how to recognize an overly aggressive driver and how to avoid confrontations with them if at all possible. If you do happen to get involved in such a situation, remain calm: never agitate the aggressive driver who is already upset. Countering someone else’s road rage with road rage of your own can l...
While Apple's AR wearables development continues clandestinely, its mobile ecosystem is laying the foundation for the software side of its smartglasses, with Apple Arcade serving as the latest example.
We may or may not see Apple's long-awaited take on AR smartglasses this year, but the company is more than getting its practice swings in with its current wearables business, which hit record revenue in 2019 according to financial results released this week.
This week's Apple earnings offered a report of solid performance and guarded optimism about future iPhone sales, which may be impacted later this year by issues around the current coronavirus epidemic in China.
They say it is always darkest before the dawn. If that's the case, then perhaps there's a light ahead for Magic Leap after more unfavorable news in the form of executive departures.
As excitement looms for Apple's annual parade of pomp and circumstance for its latest lineup of iPhones, some hidden hints in an internal build of iOS 13 has Apple enthusiasts salivating for what Cupertino is testing in the AR wearables realm.
Now that we've had our hands on the Magic Leap One for almost a year and early adopter developers have had the opportunity to publish apps for the AR headset, it's time to see how it stands up against the rigors of a day at the office. We did just that, and we wrote about it!
While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.
The ability to shift between virtual reality and augmented reality seamlessly on one device is a dream of many AR fanatics, but the execution is usually fairly buggy or underwhelming.