As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
They say home is where the heart is. So, the opportunity to view the inner sanctum of Magic Leap is like gaining access to what makes the company tick, just as the fruits of its labor make it into select AT&T stores.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
The saga of augmented reality startup Meta appeared to be at end, but there are new developments unfolding in real time that may either sink Meta deeper into trouble, or provide a tenuous lifeline for the beleaguered augmented reality company.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
Cited by many listed on this year's NR30 list as the most important event in the last 12 months, last year's release of ARKit catapulted Apple CEO Tim Cook to the top of Next Reality's rankings. This week, we dug deeper by explaining why he's at the top of the list of NR30 Mobile AR leaders.
When you drive along the deceptively sedate streets of Silicon Valley, there are few hints that all those nondescript office parks and low-rise buildings contain the very future of the planet, but they really do. On a recent trip to tech's epicenter, I found that out firsthand when I got to visit the offices of Meta, the startup that produced the Meta 2 augmented reality headset.
As Magic Leap prepares to ship the Magic Leap One later this year, the company is putting its focus on mentoring developers and creators to build a content ecosystem for the spatial computing platform.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
During Mobile World Congress 2018, OEMs started to introduce the world to Android Oreo (Go edition). Android Go offers smooth performance on entry-level specs, allowing for genuinely good cheap phones. At first, the US only had one Android Go device, but it looks like a second will join in the near future, the Nokia 1.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Sex makes the world go 'round, and when it does, so does gonorrhea. Finally some good news on the growing menace of drug-resistant gonorrhea — a large, long-term study shows a vaccine may work in reducing the incidence of an increasingly dangerous infection.
General Motors Co. (GM) is set to expand their fleet of driverless cars in San Francisco, Detroit, and Scottsdale, according to documents filed by the company.
LOOOK, a Seattle-based mixed reality and development studio, can now peer into the future with their new geotechnical engineering visualization application for Microsoft HoloLens.
CEO's of IT companies doesn't know this because they are not a hacker. Only a true hacker can become a successful Security head officer.
Halloween is a night to dress up as any character you'd like—but for women, that typically means wearing something skimpy or downright absurd. From "sexy" policewomen to nearly undressed fairy tale princesses, we're surrounded by costumes that leave little to the imagination. And, let's be honest: who wants to spend a chilly October night in barely-there clothing?
Parking. Ugh. Parking is about as fun as running through a swarm of bees while being chased by a pack of wolves from The Grey.
If the importance of augmented reality and VR hardware to Facebook's future wasn't already clear enough, a shake-up in the executive ranks at the company has made it as clear as smartglasses lenses.
This week, Google showed off some wild new and innovative AR experiences that showcase the WebXR protocol for browser-based AR content, while 8th Wall applied its own web-based AR platform in service of Captain Morgan.
Everyone needs a great website. Whether you want to launch the new business you've been dreaming about in 2021, increase your brand's web presence and bring it into the digital realm, or promote yourself and your portfolio, a fully optimized website is the way to do it — and the results can be life-changing.
Every single photo you take carries with it a considerable amount of seemingly "invisible" yet important information known as metadata. Although metadata is usually helpful to sort your photographs by location and date, that same information could potentially be used against you, especially if the pictures are taken during a precarious situation.
Along with rebranding Magic Leap 1 for enterprise customers, Magic Leap has gifted its developer community with some new toys with a tease of more to come in 2020.
Businesses leave paper trails for nearly every activity they do, making it easy for a hacker or researcher to dig up everything from business licenses to a CEO's signature if they know where to look. To do this, we'll dig into the databases of government organizations and private companies to learn everything we can about businesses and the people behind them.
By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?
This week, Next Reality released the fifth and final set of profiles on the NR30 leaders in augmented reality, with this chapter focusing on the influencers in the industry.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
Update February 25: The Nokia 9 PureView was announced at Mobile World Congress! Read all of the official specs and details at our full rundown of Nokia's latest flagship.
On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even more relevant today.
Pokémon GO, the global augmented reality game that's brought fans out of their homes to catch Pokémon across the planet, has brought about plenty of real-world positives. Unfortunately, when players get power hungry and start taking game hacks too far, we all get a little screwed—both digitally and in real life.
Are you someone who always struggles to wake up in the morning, no matter how much you've slept? For most, the thought of getting out of bed any earlier sounds horrific. Yet dragging yourself out of bed and towards the coffee maker a few hours earlier each day can have benefits you've never realized. Here are six reasons that make a compelling case for ending our bad habit of sleeping a little too long.
To steal a quote from Mean Girls, Halloween is the one night when a girl can dress like a total slut and no one can say anything about it—but why do girls get to have all the fun?
A spare key is one of those things that never seems like a huge deal until you need it. If you've ever lost your keys, had them stolen, or locked yourself out of your house or car, you know how difficult and embarrassing it can be trying to get your door open.
When it comes to the future of AR smartglasses, DigiLens has one word for you. Just one word. Are you listening? Plastics.
After awarding $410 million to the company that supplies it with VCSELs and LiDAR sensors, Apple has made another strategic investment into a company that may contribute to future augmented reality hardware innovations.
