Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
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Market Reality: AR Goes to Court as Meta Infringement Case Unfolds & Epic Games Takes on Nreal for Trademark
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Market Reality: Meta Comes Clean on Crash, Microsoft Prepares HoloLens 2, & Niantic Captures Another Funding Round
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
Market Reality: Magic Leap Dominated Investment & Innovation in 2018, While New York Times Maintains Its AR Media Lead
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
News: All the Phones That Work on T-Mobile's 600 MHz Band 71 Network
To combat their poor coverage in rural areas, T-Mobile spent nearly $8 billion on 600 MHz spectrum in 2017, which was converted to LTE Band 71. With such a low frequency, the signal can travel further, providing LTE speeds to more Americans. But your phone also has to support this frequency, and so far, only a handful do.
How To: Enable Dark Mode in the Google Phone App
With more and more phones using OLED displays, the need for dark mode is at the highest it's ever been. Since dark backgrounds reduce battery consumption on these displays, the Android community has been begging Google to include a system-wide dark mode. Instead, Google gave us dark mode for many of their apps, including the Phone app.
Market Reality: Magic Leap Prescription Lenses Arrive, Niantic Challenges Devs with Real World, & Blippar Goes Under
Mixed reviews of Magic Leap One aside, it would be hard to deny that Magic Leap has had a big year. And the AR unicorn isn't coasting to the finish line, with a number of new apps dropping and prescription frames finally arriving to bring relief to those who wear eyeglasses.
How To: Enable Google Now Integration in Action Launcher
One of the most useful features of the Pixel Launcher is access to the Google Discover page. Initially, this feature was exclusive to Google's launchers, forcing users to give up the customization of apps like Action Launcher if they wanted the quick access to relevant news and updates it provided. Fortunately, this is no longer the case.
Market Reality: Niantic & WaveOptics Locate More Funding for AR, Cheddar Spreads to Magic Leap, & Tesla Files AR Patent
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Market Reality: Magic Leap Demotes Execs, Artie Makes AR Smarter, & Walmart Adds AR to Its Shopping Cart
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
How To: Everyone Should Buy a Gaming Phone — Not Just Fortnite Junkies
Last year, Razer kicked off a new trend by building a smartphone from the ground up with mobile gamers in mind. At the time, many thought the Razer Phone solved a problem that no one really had — but a year later, we're starting to see that gaming phones are perfect for more than just Fortnite players.
Market Reality: Magic Leap Goes to Work, Snap Speeds Up AR Spectacles Timeline, & Apple's CEO Preaches the Future of AR
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
Market Reality: North Opens Smartglasses Retail Stores, Magic Leap & Microsoft Court Devs, & Another Exec Exits Snap
The North remembers...that smartglasses are the future! Game of Thrones jokes aside, the smartglasses startup opened its doors, and we visited its Brooklyn store to get our hands the consumer-focused Focals smartglasses.
Market Reality: Samsung Intros AR Cloud, Niantic Real World Platform Makes Debut, Election Broadcasts Go AR
This week, at its developer's conference, Samsung took the wraps off a new tool from Wacom that bestows the S-Pen with AR powers, as well as its own entry to the AR cloud market called Project Whare.
Market Reality: Apple's Acquisition of Leap Motion Fails, While Snapchat & Magic Leap Make AR Fashionable
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
How To: All the Reasons You Should Root Your Phone
Rooting. As an Android user, I'm sure you've heard the word once or twice. According to Kaspersky, 7.6% of all Android users root — but for the 92.4% who don't, we wanted to talk to you.
Market Reality: Magic Leap, Twilio, Jaunt, & Adidas Reveal the Future of AR Content & Communication
A week after the L.E.A.P. Conference, our cup of Magic Leap news continues to floweth over, with the company's content chief giving us some insight into the company's strategy, and Twilio sharing what its virtual chat app looks like.
News: 7 New iOS 12.1 Features You Don't Want to Miss on Your iPhone
While there were a ton of features added in iOS 12, one that Apple had been bragging about since June was nowhere to be seen. Until now. With the iOS 12.1 update, your iPhone gets a huge feature, as well as a few smaller ones to boot.
Pixel 3 XL vs. iPhone XS Max: It's a Tough Match Between the Two Large Flagships
Besides the Apple vs. Samsung competition, few battles are as vocal as the battle between the best Pixel and best iPhone. This year, it's the Pixel 3 XL and iPhone XS Max, two phones that are equipped with minor hardware updates from their predecessors, though both showcase significant OS-level improvements.
Pixel 3 vs. iPhone XS: The Battle of the 'Small' Flagships
The battle between the Pixels and the iPhones has been heating up over the last few years, and this year's bout is the best one yet, with Google's Pixel 3 taking on Apple's iPhone XS.
Market Reality: Disney's Bob Iger Leads NR30 AR Investors, Magic Leap Acquires Computes, & Snap to Invest in AR Hardware
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
News: Nokia 7.1 — HDR Screen, Dual Cameras & Soon to Have Android Pie
Even with all the success HMD had with reviving the Nokia brand in 2017, it seems their second year is shaping up to be even better. Nokia has been steadily releasing sequels to last year's lineup, most with the new minimal bezel design language. The Nokia 7.1 is just their latest creation.
How To: Your iPhone XS or XS Max Isn't Charging? Here's How to Fix It
It wouldn't be iPhone season without a new controversy. Chargegate, Apple's latest PR nightmare, is the name being used for charging issues on some iPhone XS and XS Max devices. If you plug in your iPhone at night — or whenever — then wake up or come back later and see that your iPhone has even less battery power, you're affected. But there is a fix you can implement right now.
News: iPhone XS vs. Samsung Galaxy S9: The Battle of the Small Giants
Until next March, the iPhone XS and Samsung Galaxy S9 will be the only phones considered by many. Whether you're an Apple fan wanting to see how your new phone stacks up against the competition or a buyer on the fence, here's how the latest flagships from the two biggest brands compare.
Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
Market Reality: AR Display Companies Cash in as Apple Acquires Akonia & Avegant Closes $12M in Funding
For the augmented reality hardware industry to progress towards the consumer segment, display technology needs to get better. Investors recognize that, and they are showing AR display makers the money.
News: Sony Xperia XZ3 — A Bigger Update Than You Think
When rumors first emerged of Sony's Xperia XZ3, many of us wondered why. With the Xperia XZ2 just releasing in April of this year, why is Sony already releasing its successor? But now that it is officially announced, it makes a bit more sense, as what Sony is calling the XZ3 is actually more like the XZ2S.
News: Anyone in the World Can Order Magic Leap One NOW (But There's a Catch)
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
October 30: The OnePlus 6T — What's Rumored & What We're Hoping For
OnePlus will be releasing a new phone in the second half of 2018, specifically, an upgrade to their T-series. Over the past two years, #T versions have come out about five months after their predecessors and have included small updates that fix any problems from the previous OnePlus device. While we do know a bit about OnePlus 6T, what it could be is much more exciting.
How To: Everything You Need to Know About iOS 12's New Battery Stats for Your iPhone
With iOS 12, Apple is making up for mistakes from the past, with iPhone batteries being no exception. The new update builds upon both battery health and performance throttling tools introduced in iOS 11.3 by offering users more information about your iPhone's battery usage than ever before.
Market Reality: Magic Leap Is Now David Versus Apple's Goliath, & Microsoft Goes Hollywood
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
News: Moto Z3 — the Good, the Bad & the Meh
In 2018, Motorola is no longer the same brand that introduced the world to the Motorola Droid. The once iconic company is now part of the "Others" group, scrambling for fifth place. The newly-announced Moto Z3 perfectly embodies their current state with competitive specs ... if it came out last year.
How To: Here's How Your Apps Will Get Better Now That They Have to Target Oreo
On August 1, Google Play started requiring new app submissions to target at least Android 8.0 Oreo's API. Then, as of November 1, all updates to existing apps were required target the same API. While at first glance, this change may mean little to you, it will have a profound impact on Android. Now, your favorite apps will be getting better.
Market Reality: Google Pushes ARCore, Niantic Previews Its New AR Platform, & 'Walking Dead' AR Game Nears Release
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
How To: The 10 Best New Features in iOS 12's Photos App for iPhone
Apple's own Photos app received some pretty amazing updates in iOS 11, but does iOS 12 have what it takes to one-up last year's Photos improvements? We think so.
News: The Nokia 5.1 Is Coming to the US with a Premium Aluminum Unibody for Under $250
When it comes to the sub-$250 price range, the new Nokia 5.1 might be the perfect phone. Of all the new models announced at Nokia's event in Moscow, the Nokia 5.1 offers the most with the least compromises. For a third of the cost of a flagship, you get a phone with a premium build, solid specs, and good battery life.
News: Wikitude 8 Gives App Developers the Ability to Create Private Micro AR Clouds
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
Market Reality: AR Competition Heats Up as Microsoft, Google, & Samsung Make Money Moves
Some of the big guns developing augmented reality technology fired shots at their competitors with announcements and leaked plans this week.
How To: 24 New Features & Changes the Android Oreo Update Gives Your LG V30
Its official: On May 8, T-Mobile finally released the Android Oreo update for the LG V30 and V30+. Now, every major US wireless carrier has pushed the update. For me, this update is a big deal. Not only does Android Oreo bring some new tools and features, but LG has also included a few additions as well.
Market Reality: Microsoft's HoloLens Sales Figures Revealed, AR Boosts Snapchat Revenue, & Facebook Expands AR Platform
This week, we're beginning to see the wide ranging impacts of some of the early iterations of augmented reality hardware and software.