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Market Reality: Snapchat Does E-Commerce, Renault Drives into Star Wars AR & Christie's Taps Wealthy Art Buyers via AR

It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.

Dev Report: Some Light Shed on Magic Leap's Persistent Object Locations Solution but Many Mysteries Remain

With the reveal of Magic Leap's developer documentation last week, many questions have been answered—and several new ones have been raised as well. But since the Magic Leap One (ML1) isn't simply called the "Leap One," these are questions that the company probably has no interest (at least for now) in answering. Understandably, Magic Leap wants to keep some of the "magic" under wraps.

News: From Immersive Comics to Interactive Music, Here's What You Can Expect to Do with Magic Leap One

The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap's device, along with two others that could be tagged as highly likely. Paired with Magic Leap's own experiments and demonstrations, we can get a sense of what the playground for this new toy will offer.

How To: Most File Cleaners Are Trash — Here's Which Ones You Can Trust

Since the release of the T-Mobile G1, the Play Store has been flooded with apps that claim to improve performance by clearing cache and storage. These apps are typically useless, rarely providing more than a temporary fix which Android undoes immediately. As Android has continued to improve cache and storage management, such apps have become more trivial. However, there are few decent ones out there.

How To: What All the Bluetooth & Wi-Fi Symbols Mean in iOS 11's New Control Center (Blue, Gray, or Crossed Out)

Apple took a giant step forward in terms of user customization with the new Control Center in iOS 11. With an improved design, buttons you can pick and choose from, and even a new default Cellular Data toggle, it's definitely a better iPhone experience. However, Apple also took a giant step backward with the confusing Bluetooth and Wi-Fi toggles.

Brief Reality: Fictional Heroes, Historic Warriors & Infamous Rogues Featured in AR Experiences

This fall, DC Comics fans will be treated to an augmented reality experience promoting the Justice League movie. Likewise, history buffs will be able to enjoy their own augmented reality content by way of the Terra Cotta Warriors exhibit at The Franklin Institute in Philadelphia, Pennsylvania and an in-store promotion featuring famous convicts from 19 Crimes wines.

News: A Double Punch of Viruses & Immunotherapy Could Improve Outcomes for Cancer Patients

Activating the body's own immune system to fight cancer is the goal of immunotherapy. It's less toxic than chemotherapy and works with our body's natural defenses. The trouble is, it doesn't work for most patients — only about 40% of cancer patients get a good response from immunotherapy. But coupling it with another type of cancer therapy just might deliver the punch that's needed to knock out cancer.

NR50: Next Reality's 50 People to Watch: Timoni West

If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.