Players who have stuck around with location-based game Jurassic World Alive just got a new treat that makes the augmented reality experience even more fun.
After North cut the base price of its Focals smartglasses, Vuzix is now testing the waters of a lower price point for its Blade smartglasses.
Snapchat isn't the only tech company transforming landmarks with augmented reality for Pride Month. About four miles southwest of New York's iconic Flatiron Building, which is getting its own Pride makeover via Snapchat's Landmarker AR, Stonewall National Monument is also receiving some augmented reality treatment by way of the Stonewall Forever mobile app published by the Lesbian, Gay, Bisexual, and Transgender Community Center (better known as The Center) in partnership with Google.
Many tech insiders are waiting for augmented reality to go mainstream, but if you look around hard enough, you'll find that it's already gone as mainstream as possible, thanks to talk show host Ellen Degeneres.
Apple is giving iPhone owners even more options to express themselves via Animojis with a wide range of customization options for their personal Memojis.
Don't look now, but stock photo mega-site Shutterstock may have the most extensive library of augmented reality content available.
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
London-based developer Andrew Hart has been working on AR navigation since Apple's original ARKit tool was still in beta preview. Now, he's ready to unleash his technology on the world.
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
With the latest software updates for its Focals smartglasses, North has essentially deputized its customers as marketing evangelists to friends and family.
Every year, fans of Irish culture, as well as those looking to celebrate their own culture, come together on St. Patrick's Day, March 17.
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
Mobile app publishers are using augmented reality to solve everyday measurement problems from measuring the length or height of items to previewing furniture in the home.
The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public.
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.
While a new museum to house the original torch of the Statue of Liberty is under construction on Liberty Island and scheduled to open in May 2019, New York Times readers can now view the sculpture in their own space through augmented reality.
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
Have you ever wondered what it would be like to try to survive The Purge as depicted in the popular movie series? Well, thanks to augmented reality, now you can.
One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.
Burning Man 2018 is underway, but Intel and the Smithsonian American Art Museum are giving those not in attendance the ability to view the art from the event through Snapchat.
Cable TV network Nickelodeon is looking to break new ground with a new series that will be experienced in virtual and augmented reality.
If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
Over the past few weeks, a trio of developer lessons (one of which was revealed in Magic Leap's most recent Twitch livestream) have revealed samples of experiences that are possible while using the Magic Leap One.
With Apple preparing to bring a slew of new features to its Animoji app this fall, Samsung has updated its AR Emoji imitator with the ability to create more realistic digital doppelgängers.
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
The old school staple of many US homes with children, the remote control race track, has been given new life in augmented reality thanks to the Room Racer app for iPhones and iPads.
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
Pixar's Incredibles 2 has entered the fray as the latest sequel in a summer of highly anticipated follow-up films and, like its peers, it also has an augmented reality experience to promote its presence in theaters.
Alongside ARKit 2.0, Apple revealed new Animojis alongside new Memoji virtual doppelgangers that compete with functionality quite similar to that of Samsung's AR Emoji.
One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
While Apple has generally been more bullish on augmented reality as opposed to virtual reality, the latest whispers about its purported AR headset suggests that it may be giving VR another look.
Do you see a red door and wonder if it might be a good idea to paint it black? You could "ask Ask Sherwin-Williams," or, better yet, you could just ask the new augmented reality features in the retailer's mobile app.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
