Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
We continue to field stories underscoring the strong trends of Investment in augmented reality in various sectors. This week, one company strengthens their offerings to the enterprise sector, while two other companies capitalize on the promise presented by augmented reality to consumers – specifically, in gaming.
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Saving the world an be costly and in Final Fantasy VII, a part of leveling up is to get the funds you need to buy weapons, potions, and materia in your quest to defeat the villain Sephiroth. In this now classic Final Fantasy game, selling mastered materia can be extremely lucrative, particularly All materia. Take a look at this instructional video and learn how to get quick gil by defeating rare Magic Pots in a specific area of the game.
The results of Microsoft's $480 million contract with the US Army are on display and users continue to test the suped-up version of the HoloLens 2.
Over the past week, companies took a variety of approaches to investing in augmented reality. Lampix is backing its own effort to build an ecosystem for augmented reality platforms. Nokia and Xiaomi are teaming up on numerous fronts, potentially including augmented reality.
It's been almost a year since all major banks blockaded WikiLeaks from recieving funds. It's their only source of actual revenue, so help out if you can.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
Augmented and virtual reality continues to be a hot commodity among tech investors, with more than $800 million invested in AR/VR companies in the second quarter alone and global tech leaders like Samsung focusing their investment strategies on the emerging field.
Beware: After a new caucus — the Congressional Caucus on Virtual, Augmented, and Mixed Reality Technologies for the 115th Congress — formed in the US House of Representatives, the government has decided to go after all mixed reality head-mounted displays. The HoloLens, Magic Leap — nothing is safe anymore.
The era of smartglasses designed for consumers has officially begun, as shipments of North Focals began arriving at its stores this week. And the company now has plans to expand its retail footprint.
Despite its status as a hot commodity amongst emerging technologies, the augmented reality industry is not immune to the ebbs and flows that occur in every industry.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Transferring money can be quite tricky, but keeping track of it can be even trickier. MoneyWell makes transferring money from one account to another incredibly easy. This video tutorial for beginner users shows you how to work with transfers in the budgeting software.
Having emerged as one of the leading augmented reality video conferencing apps, Spatial is ready to improve upon the experience.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
The venture arms of Samsung and Verizon Ventures, along with Comcast, are among the strategic investors backing startup Light Field Lab and its glasses-free holographic displays in a $28 million Series A funding round
There's no shortage of augmented reality platforms for remote video assistance, but startup Streem is looking to give its offering a leg up with an infusion of new technology.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
Hollywood has already proven that it's on board with augmented reality, with examples ranging from Avengers: Infinity War to Ralph Breaks the Internet. But one startup wants to make the augmented reality content that's being used to promote TV and film entertainment smarter.
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
This week, inside sources divulged details of how Apple nearly acquired Leap Motion, twice. Otherwise, companies offering or working on augmented reality technology had more successes than failures to talk about.
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
Augmented reality software maker 8th Wall has closed a Series A funding round of $8 million in capital to feed the growth of its development platform.
Venmo makes it incredibly convenient to send money to friends and family, and it all happens instantly from the comfort of your smartphone. Even better, if you have an iPhone, Venmo lets you conduct transactions straight from the default Messages app, giving you more flexibility and convenience over Android users.
Let's say you receive $10 from a friend through Apple Pay Cash via an iMessage. You could spend that money in the App Store or at any retailer that supports Apple Pay using your Apple Pay Cash card. If you'd rather save it or use it for bills, it's easy to transfer that money to your bank account in iOS 11.2.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
The ride-sharing company Lyft has managed to secure $500 million in funding, which will certainly help its ongoing competition with Uber. According to recent reports, the cab firm is currently valued somewhere between $6.9 billion and $7.5 billion, but this still pales in comparison to Uber's estimated $70 billion valuation.
Google's former driverless car boss Chris Urmson raised considerable funds to get his new startup company Aurora Innovation up and running. Axios initially reported that Urmson raised over $3 million to fund his brainchild in the wake of his Alphabet exit, according to an SEC filing.
DigiLens, a company specializing in optical waveguide technology, recently announced that they had closed a $22 million round of strategic investment, also known as Series B funding. This round brought in Sony, Foxconn, Continental, and Panasonic, as well as more traditional venture investors such as Alsop Louie Partners, Bold Capital, Nautilus Venture Partners, and Dolby Family Ventures.
In a bad economy, starting your own business is hard, even if you know everything about a business plan. And lots of people have ideas to start a business, but starting a successful business takes more than a good idea, it takes planning.
People say that money makes the world go 'round. And it's no different in the world of augmented reality.
Every Friday, Next Reality reviews the latest headlines from the financial side of augmented and mixed reality. This Market Reality column covers funding announcements, mergers and acquisitions, market analysis, and the like. This week's column is led by two companies cashing in on visual inputs.
Over the course of the past century or so, media consumption has gone from a few readers enjoying their local print publication to billions of users viewing countless hours of video across the globe each day. This was a gradual evolution at first, but recent advancements in mobile connectivity have sent us into a climb the likes of which we have never seen before.
