After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Following on the heels of the announcement that ThirdEye's Gen X2 MR glasses began shipping in September, ThirdEye has revealed it has developed an app that helps soldiers aim their weapons during battle situations.
Look Around in Apple Maps gives you a high-resolution 3D view of roads, buildings, and other imagery in an interactive 360-degree layout. We haven't had anything like this in Apple Maps since iOS 5 when Google's Street View was incorporated. Now, in iOS 13, seven years later, we have street-level views again, only better. But Look Around isn't available everywhere yet.
It looks like Jaunt's pivot from VR to volumetric captures services for augmented reality experiences has paid off.
Apple Arcade actually looks like a refreshing change of pace for subscription services. The platform costs just $4.99 a month and includes access to over 100 unique and exclusive games. That's not to mention the one-month free trial each new user can claim. But know this: you shouldn't cancel that free trial until you're ready to give up Apple Arcade.
The landscape of the augmented reality space is broad, diverse, and constantly shifting, perhaps more so than any other vertical in technology. At the same time, major players are attempting to standardize various hardware designs and delivery methods, while still others are rushing to claim their piece of virtual property through AR clouds and application stores.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Less than a month after launching its augmented reality Swim Goggles, wearables startup Form is preparing to add a major new feature for aquatic athletes.
Imagine sitting on your patio, scrolling through your phone's photos, reminiscing about the past. Now imagine being able to see those photos floating in the air, at the exact vantage point from where they were taken a year ago.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
With a fresh infusion of $9.7 Million in funding on its ledger, enterprise augmented reality company Scope AR has now expanded the functionality of its WorkLink platform.
As the industry has shifted toward OLED (including Google's own Pixel lineup), the outcry for dark mode has been louder than ever. Google heard the cries and has been working toward a real system-wide dark mode. To lay the groundwork, they are adding the feature to all their apps, including their Calculator app.
It turns out that the video Magic Leap released earlier today was indeed a teaser for the public release of the Game of Thrones experience for meant for all Magic Leap One users.
With $100 million in grant funding already available to developers via its MegaGrants program, Epic Games is sweetening the pot with some gear for Magic Leap developers.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
Magic Leap's business strategy for bringing augmented reality to the mainstream has become even clearer via its latest funding round.
Spring is here across the US, but, through the lens of Snapchat and augmented reality, winter is coming to New York.
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Intel's RealSense family of depth tracking cameras has a new addition with a different set of sensory capabilities.
We are in the midst of a mini-boom for communications tools designed for augmented reality headsets, with the introduction of Avatar Chat and Mimesys for Magic Leap One and Spatial for the HoloLens within the last few months.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
Last year at CES, RealMax blew away the AR headset competition with a prototype AR headset surpassing 100 degrees field of view.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
After weathering an executive departure and reports of a failed sale to Apple, Leap Motion is getting back to the business of pushing the envelope for augmented reality development and interaction.
New documents reveal that electric car company Tesla has filed a surprising new patent that has nothing to do with batteries or autonomous driving and everything to do with augmented reality.
French cosmetics giant L'Oréal isn't wasting any time putting its new subsidiary, ModiFace, to work. On Thursday, the company launched a new tool that enables a photo-realistic augmented reality simulation of nail polish shades and textures to be accurately displayed on a user's fingers in real time.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Over the last few years, the virtual reality space has earned a welcome reputation for fostering better representational balance with regard to gender compared to the general tech industry, with women like Nonny de la Peña and many others leading the charge.
Smartglasses and AR headset makers like Microsoft, Magic Leap, and Google (and aspiring AR wearables makers like Apple and Snapchat) need display components for their products, and LetinAR is among the companies ready to supply those components.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
Four months after unveiling the latest productivity apps for the HoloLens, Microsoft now has a series of compelling real-world use case videos showing how the augmented reality device and its apps are helping oil giant Chevron.
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
In an SEC filing published on Monday, Snap, the company behind Snapchat, disclosed that Imran Khan, its chief strategy officer and a member of the NR30, is leaving the company to "pursue other opportunities."
Royal Dutch Airlines (KLM) is making it easier for its passengers to travel by employing an incredibly practical new augmented reality feature included an update to its iOS app.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
