Brands are increasingly adopting augmented reality to promote their products and services, and they have multiple paths for bringing AR experience to their audiences.
The close of the second quarter of 2021 brought about a flurry of merger and acquisition and financing activity in the augmented reality industry, headlined by the acquisition of Ubiquity6 and JigSpace's new multimillion-dollar funding round.
The recent announcement that Facebook will begin inserting advertisements into its VR experience on its Oculus Quest headset has set the VR and augmented reality industry into a frenzy.
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
The last few weeks were fairly busy in the realm of augmented reality and remote meetings developments. Most of that activity was generated by some mammoth announcements from Snap and its Spectacles AR smartglasses, and Google, with its Project Starline experimental holographic video conferencing system.
Apple has a sterling reputation when it comes to managing its supply chain; it's where CEO Tim Cook proved his mettle to succeed Steve Jobs. Now, the company has made a strategic investment with a supplier that will be crucial to its future plans for AR wearables.
The mission to rise above the fray to become a leading player in the augmented reality business is a moving target that depends on innovation, resources, and timing.
The Metaverse, or AR cloud, has been a sci-fi dream for decades, but only recently have companies begun to actually develop the technology to build it. With its latest funding round, Epic Games is suddenly a front-runner in this pursuit.
While Apple has been rather secretive about its work on AR wearables (despite the abundance of leaks revealing details about their unannounced devices), Facebook has been rather chatty about its plans for smartglasses.
The year is still off to a roaring start, with augmented reality at the center of nearly everything, from enterprise solutions, to entertainment, to safety.
When it comes to augmented reality wearables, it's currently an enterprise world. As such, Magic Leap's latest Lumin updates are centered on features that appeal to enterprise customers. And Epson and Spinar are joining forces with a solution for distributed workforces.
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
If there is one constant in currently available AR headsets, it's that, for a quality experience, they'll carry a high price tag. Price is one of the reasons these devices are mostly marketed towards enterprise customers for now.
Apple wants to support the advertising economy, but its primary focus of late has been user privacy and security. In Safari, cross-site tracking, which lets content providers track you across websites and apps to show you more targeted ads, is disabled by default. However, content providers can get around that using less privacy-invasive ad measurements, but you can stop that too in iOS 14.5.
The year 2020 was a pivotal span of time during which the word "virtual" took on a brand new meaning. Instead of referring to VR or augmented reality, the term was hijacked to describe meeting across long distances through a variety of software tools, most often through video.
Quietly, while the rest of the world was engaged in pandemic and political concerns, a few weeks ago Facebook casually upgraded its Spark AR platform with what it calls Unified Effect Publishing.
VPNs add a protective layer between your data and your internet service provider (ISP) or bad actors (hackers), so it makes sense they've become so popular lately. Probably the most common one of these is NordVPN, so we explored its mobile app to find all the options worth checking out.
When you're in a new city or even your own neighborhood, you might not know where the best places to visit are. The number of parks, restaurants, shopping centers, and other attractions could be overwhelming, so how do you narrow down your choices? The new iOS 14 update has introduced curated city "Guides" in Apple Maps, created by trusted brands to help you find excellent places to explore.
Back in the Nexus days, Google's approach to hardware was very different from most OEMs. You could say OnePlus swooped in with a similar mantra a few years later, focusing on great hardware at an affordable price tag. There were compromises, of course, but even then, it resulted in true treasures such as the Galaxy Nexus and Nexus 5.
If you're in the market for a new smartphone, there are some pretty fantastic options for $400 or less. Both Apple and Google have unveiled budget smartphones with high-end specs in 2020, so you no longer have to suffer from subpar quality to save a few bucks. Low prices no longer mean cheap phones.
If you live in the US, it's your civic duty to understand our governing bodies and the political system that puts them in place. It doesn't matter what your age is, knowing who to vote for is as important as voting at all. That starts with policing your own representatives to help decide whether or not we should re-elect them.
While the airline, casino, cruise, and hotel industries are asking for government bailouts during the COVID-19 pandemic, companies around the US are giving away its apps and services for a limited time. So while you're stuck at home, keep your mind off of coronavirus with free movies, TV, music apps, concerts, internet, fitness sessions, classes, and more.
For enterprise augmented reality platform makers, remote assistance apps represent one of the greatest opportunities to show off the power of immersive computing. These apps enable experts to guide front-line workers or customers with AR prompts and other content in the field of view of their smartphones or smartglasses.
The top five apps of the 2010s were all social media apps of some kind, and the fact that's not surprising to you says a lot. We may use them for other reasons here and there, but our phones are social media machines at their cores. The thing is, some make better machines than others.
According to a study done by Kaspersky, 7.6% of Android users root their phones. That may not sound like a lot, but with over 2 billion Android devices out there, the math works out to over 150 million rooted phones — more than the total population of Russia, Mexico, or Japan — so root nation is an important demographic that deserves being catered to.
For many of us, our work phone and our personal phone are one and the same. Just any old phone isn't going to cut it when you need to meet a deadline — a phone with built-in features that make it easier to get things done is almost a must.
OnePlus, whose phones always challenge for the title of best spec-to-price ratio, releases two main devices every year. There's the primary flagship in late spring, then an iterative update with the "T" suffix in fall. Typically, there's not much difference between the two, but this year, OnePlus is mixing up the formula a bit.
Apple Card has generated quite the buzz since its March 2019 announcement. The iPhone maker's new credit card pairs with Apple Wallet on your device, is simple to sign up for, includes enhanced security over other cards, has zero fees, and provides daily rewards right to your Apple Cash account. And as good as that sounds, the fine print can complicate things real quick.
Every summer for the last 26 years, hoards of hackers have descended on the Las Vegas Strip for DEFCON, the biggest hacker conference in the US. There's a wealth of talks every season (DEFCON 27 has at least 95 scheduled), and there have been some essential topics to learn from in past discussions. We've dug through the last ten years and found the 15 most popular talks you should watch.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
Motorola is a shell of its former self. In 2010, it had just released the Motorola Droid, a phone so popular it led to all Android phones being called "Droids" by non-techies. But there have been some rough years between then and now, and Motorola's latest "flagship" doesn't look like it will help get them off this path.
While photography usually gets all the love, our phones have gotten really good at capturing video. Think about it — when was the last time you needed a camcorder for a vacation? With mobile cameras getting better each year, we're now at a point where smartphones can be used for pro-level videography.
There have been concerns with how much personal information Google tracks and all the things they know about us. Of course, that's what makes Google services so useful, they can use that information to cater to each of us individually. So yes, it serves a purpose, but it's not great for personal data security.
On April 26, 2019, Sinemia posted a note on its website stating it has ceased all operations in the United States. It's not known if it continues to work in other countries or if US users will be getting any refunds, particularly, for annual subscribers.
In this jam-packed October, the Huawei Mate 20 Pro has flown under the radar in the US. Due to Huawei's lack of presence in the States, many are unfamiliar with the second largest OEM in the world. Huawei has continuously put out amazing mobile devices, and this year they released a phone that's nearly perfect on paper.
The gig economy is thriving, and if you aren't already making money with your phone, you could be missing out on easy residual income. Some people just want extra cash, and some even manage to completely ditch the 9–5, enabling them to work at their own pace and set their own hours.
When you can't reach your iPhone or don't have it on you, how do you get help from emergency services? Unless you have one of those life-alert mobile triggers, someone nearby, or some amazing telepathy skills, hope might be the only answer — unless you wear an Apple Watch, that is.
Millions of travelers pass through airports each day without understanding how powerful and insecure a boarding pass can be. Anyone can scan the boarding pass barcode with a mobile app, allowing access to frequent-flyer accounts and even a passenger's temporary airline account. In this guide, we will explore how hackers scan and decode the information contained in a boarding pass barcode and why.
For all those times when an app either isn't available or simply won't cut it, your phone's internet browser provides access to your favorite websites and services. But some browsers are flat-out better than others, and chances are, the browser that came pre-installed on your phone isn't the best option out there.
On July 20, 1969, humans set foot on the moon for the first time. But some say our microbes beat us there. With the Space Age came new questions about microscopic invaders from outer space and concern about where we are leaving our microbial footprints. The questions are even more relevant today.
