News: ABC News Elects to Add AR to Midterm Election Coverage
Election Day is like the Super Bowl for network and cable TV news, so ABC News is breaking out the big guns with a new augmented reality experience to win over eyeballs of viewers.
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News: Amazon Offering More Than $100K in Prizes for Augmented Reality & VR Apps Built with Sumerian
Amazon Web Services is calling up an age-old tactic of the tech industry — the hackathon — to drum up excitement and encourage the development of apps built on the Amazon Sumerian AR/VR platform.
News: USA Today Turns to Augmented Reality to Tell the Story of Corruption in Chicago
To punch up the launch of its new podcast, USA Today has created an augmented reality experience to introduce listeners to the story of corruption in Chicago.
Market Reality: Apple, Snapchat, Magic Leap, & Unity Demonstrate Why They Make Up Top 4 of the NR30
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
News: Avegant's Future Looks Bright as It Lands $12 Million in Funding for Augmented Reality Displays
The display is one of the most critical components in augmented reality hardware, and on Tuesday, one of the companies making that component, Avegant Corp., closed a funding round of $12 million to support development of next-generation AR displays.
News: Old Meets New as App Transforms Vinyl Records into Augmented Reality Sculptures
Despite the rise of music streaming, the experience of immersing oneself in the artwork and lyrics of old school albums is alive again, as sales of vinyl records and CDs have outpaced digital downloads for the first time since 2011. Now, the latest album from Amsterdam-based Necessary Explosion evolves this experience through augmented reality.
Market Reality: Magic Leap Builds Content Arsenal, Unreal Engine Updates for Mobile AR, & AR Cloud Expands
If you're not impressed with the current crop of AR content, and you're worried this may put a damper on the industry's growth, these stories should give you cause for some optimism.
News: Microsoft Applies for Another Patent to Enlarge Field of View in AR Displays
Based on its continued research, it appears Microsoft recognizes that the next HoloLens needs a wider field of view (FoV). Based on a recently-revealed documentation, the company's research team has found another way to accomplish that objective.
News: Amazon Sumerian Now Available to Anyone Who Wants to Create AR & VR Apps
Amazon Web Service's do-it-yourself tool for building augmented reality experiences and VR has graduated from beta and is now available to all interested users.
News: Coty's Magic Mirror Detects Makeup Products & Then Applies Them to Your Face in Augmented Reality
Cosmetics maker Coty is hanging an augmented reality Magic Mirror on the wall of its Bourjois boutique in Paris that will tell customers which shade of makeup will make them the fairest of them all.
Market Reality: Magic Leap & Apple Stockpile Funds & Talent as Samsung Reveals AR-Focused Smartphone
This week, two companies preparing the most anticipated augmented reality devices for consumers were the subject of reports regarding strategic moves to put them in better positions to move those products forward.
News: Atheer's Enterprise AR Platform Now Available on HoloLens via Design Interactive's App
Enterprise augmented reality developer Atheer is bringing its AR solution for enterprise businesses to the HoloLens by way of a joint venture with fellow AR developer Design Interactive.
News: GDC Survey Says Developers Are Bullish on HoloLens, Slow to Mobile AR Versus VR
A new survey of game developers paints a somewhat less than rosy future for augmented reality gaming, but there's still some hope for its long-term prospects.
News: Mercedes-Benz Gives the Auto Manual a Virtual Boost with Augmented Reality
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
News: WayRay Wows Auto Industry with AR Navigation Tech
Until self-driving cars become mainstream, augmented reality might be the next big technology to hit your dashboard.
Market Reality: Apple Presents Bright Future for AR, While Snap Shows Reality of Glum Present
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
News: Microsoft's New Mixed Reality Capture Studios Aim to Train Next Generation of AR, VR Artists
Microsoft's latest move to further secure its hold on the emerging mixed reality space comes in the form of two new Mixed Reality Capture Studios in San Francisco (the flagship studio) and London.
Brief Reality: Halliburton, New York Jets, CyberLink Join the Augmented Reality Movement
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
Dev Report: Photogrammetry Could Be Far More Accessible with Unity's New eBook
3D modeling can be a long drawn out process. If you are a developer or programmer without 3D modeling experience, this process can be daunting, to say the least. This often leaves developers hunting sites like TurboSquid or the Unity Asset Store for free temporary models at the very least, or often times buying final models that don't quite fit their needs.
Today's Top News: Lyft, Faraday Recruit Top Brass, but Finding Driverless Engineers Remains a Struggle
The ride-sharing firm Lyft and Faraday Future, a troubled electric carmaker and potential Tesla competitor, have quietly appointed new top executives, but like the rest of the industry, they struggle to find talent for their driverless programs.
Today's Top News: Maverick Cruise CEO Kyle Vogt Hires Controversial Jeep Hackers
Cruise Automation, General Motors' (GM) driverless car arm, has hired two hackers who were once seen by many as a safety threat to help find vulnerabilities in its self-drive car network.
News: Lenovo Previews Augmented Reality Concepts at Tech World Conference
Artificial intelligence and augmented reality go together like spaghetti and meatballs, and Lenovo has some ideas on how to spice up the recipe.
Today's Top News: BMW, GM, Toyota Invest $114 Million in Camera Startup as the VC Spending Tap Gushes
Nauto, which develops driver-monitor cameras and algorithms for autonomous vehicles, is among a growing list of driverless startups able to attract tens of millions of dollars in funding after raising $159 million in its latest round of financing.
News: Who the Heck Is NOT Using Nvidia?
Nvidia has emerged as the indisputable leader in chips for Level 3 and even more advanced driverless applications, catching some of the world's largest semiconductor makers and automotive suppliers by surprise.
News: Leap Motion Closes $50 Million in Series C Funding
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
Brief Reality: Home Audio Speakers Could Soon Project Holograms
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
News: Scientists Solve Smartphone Glare Problem by Imitating the Eyes of Moths
I can't stand trying to use my phone in direct sunlight. It drives me crazy — I just want to get through a game of Sonic, but I can't see where I'm going. No one has it harder than I do. But my troubles might soon be over, as researchers are developing anti-glare films for smartphones, based off of the eyes of moths. Weird.
Market Reality: Business Interest High, Adoption Low for Augmented Reality
A new survey shows that the majority of companies have an interest in using augmented reality, though adoption remains low. Meanwhile, two companies with support roles in the augmented reality industry are seeing positive financial results.
News: Snap & Time Warner to Create 10 Original 5 Minute Shows a Year
Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.
Market Reality: Augmented & Virtual Reality Represent Leading Growth Segment in Entertainment & Media
A report by PwC highlights that immersive experiences in augmented and virtual reality represent the fastest growing segment of the entertainment and media industry over the next six years. News from two companies working in the industry, Fox and NetDragon, underscore the growth forecast.
News: GM Just Has to Flip a Switch to Mass Produce Driverless Bolts
General Motors (GM) has begun production of 130 Chevrolet Bolt EV driverless test vehicles at its Orion Township, Mich. plant as it expands its fleet to total 180 models deployed in San Francisco; Scottsdale, Arizona; and Detroit.
News: Check Out Volvo's Vision for a Driverless Garbage Truck Future
Volvo is joining the autonomous vehicle race. In a video released Tuesday, the company showed off its concept for a driverless garbage truck, adding themselves to a growing list of manufacturers pledging to work in the self-driving field.
News: Forget Paris Hilton, All Hail Ducreux the OG King of the Selfie
Paris, girl, you are awesome, but you did not invent the selfie. If you want to spread this #newmarketingterm to the media masses, then go right ahead. It's your brand, your career, and you got the opportunity. People will listen. No one really cares about who invented the silly thing anyway. Though I got to say, the original king of the selfie did seem like one pretty chill dude ...
News: Welding Simulator Uses Augmented Reality to Teach Students Safely
With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
News: UK Government Invests $38 Million in Driverless Cars
With the British exit from the European Union looming, the UK is looking to the auto industry to help boost their economy and secure jobs through the upcoming years. Today, Business Secretary Greg Clark and Transport Minister John Hayes announced the government investment of $136.7 million (£109.7 million) across 38 different automobile projects, as a part of the Plan for Britain.
News: Apple Developing New iPhone Graphics Chip
Apple is in the process of developing its own graphics processors for future iPhones, according to recent reports.
News: Please, Montana, Don't Legalize Raw Milk
Some Montana inhabitants have been making impassioned pleas to legalize raw milk this week. The debate took place during a hearing on House Bill 325, which was held by the Senate Agriculture, Livestock, and Irrigation Committee on Tuesday, March 21.
News: Apple Built Its Augmented Reality Group with Outsiders from Oculus & Microsoft
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
News: CDC Issues Zika Warning for Miami Sperm Banks
Future mothers hoping to use donated semen might want to think twice before using any samples from the Miami-Dade Country area of Florida. The Centers for Disease Control and Prevention (CDC) is warning that sperm from as far back as June 2016 may be infected with the Zika virus. Damn those mosquitoes.
News: Intel Steps Up to Driverless with $15 Billion Acquisition of Mobileye
In a race to make self-driven cars mainstream, Intel announced today that they've bought Israeli microchip technology company Mobileye for $15.3 billion, setting the stage for Intel to dominate a large portion of the driverless market.