News: Snap Unveils Gucci Edition of Spectacles 3, Film Shot via Spectacles 3 by 'Kids' Director Harmony Korine
After several iterations of the product, Snap is focused on making sure the world knows that its smartglasses can be fashionable.
Industry Wide Search Results
News: Amid Motorola Razr Hype, Lenovo Unveils AR Glasses Concept for Private Computing
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Hands-On: Sotheby's Curate App for Magic Leap Lets You Reimagine Your Home & Office in the Most Realistic Fashion via AR
It might sound odd to call interior decorating exciting, especially if you're not a professional within that industry. But that's exactly what it is when combined with augmented reality.
Market Reality: Apple Prepares AR Hardware for 2020, Sony Delivers AR Ghosts, & 8th Wall Expands Web Capabilities
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
News: This Facebook AR Filter Lets You Become the 'Joker' Just in Time for Halloween
Whether you loved or hated the blockbuster hit Joker for its slapdash violence and unflattering portrayal of mental illness, if you have been online lately, you know you can't afford to miss it.
News: Augmented Reality Headset Maker Daqri Shuts Down Office, Pursues Sale of Assets, Report Says
While the tech industry is hot in pursuit of mainstream smartglasses for consumers, another early maker of enterprise-focused AR hardware has apparently met its end.
News: Time Magazine Takes Readers on an Augmented Reality Tour of Amazon Rainforest
Prior to this year, Time primarily relied on image markers in the magazine to trigger its special augmented reality features
Spec Comparison: iPhone 11 vs. Galaxy S10e vs. OnePlus 7 Pro vs. ZenFone 6 vs. Axon 10 Pro
iPhones with Face ID all retail for at least $999, which many still believe is just too much for a smartphone. But that's okay, because Apple just introduced the iPhone 11 for roughly $700. It's not necessarily the best value, though, because the iPhone 11 already has some stiff competition in this price range.
News: Younique Joins Growing AR Makeup Try-On Market by Launching Web-Based App
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
How To: Top 5 New Action Games for iPhone & Android in 2019
Action games encompass a wide array of categories, ranging from racing games that pit you against players the world over for track domination, to endless runners that push you to set ever higher scores, and RPGs that let you embark on adventures in fantasy worlds. With such a huge selection of titles to look through, it's all too easy to overlook a game you might otherwise like.
News: Slipknot & Guns N' Roses AR Masks on Facebook's AR Camera Let Fans Virtually Wear the Music Experience
While Snapchat augmented reality often embraces pop stars like Drake and Ariana Grande, a couple of bands from the louder side of the music industry have found a home with Facebook.
How To: Boost Sound Quality on Your Galaxy Using Dolby Atmos
While the audio experience is solid on Galaxy phones, it isn't the absolute best out of the box. That's because Samsung has partnered with Dolby Laboratories to provide its industry-leading sound technology known as Dolby Atmos, but it's turned off by default. Once enabled, your audio experience will go from good to great.
News: Google Courts Advertisers with Virtual Makeup for YouTube, Immersive Display Ad Format, & 3D Editor for Poly
After building a tech empire on revenues from search advertising, Google is not about to sit back and let Snapchat, Facebook, 8th Wall, and others draw all the AR marketing attention to their platforms.
News: Snapchat Mutates X-Men Fans via Augmented Reality to Sell Tickets for 'Dark Phoenix' Movie
Augmented reality is often likened to granting superpowers to mere mortals, but what about mutant powers?
News: AWE Partners with Accessories Project to Deliver the Ultimate Augmented Reality-Powered Swag Bag
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
Market Reality: Mimesys Joins Magic Leap, Samsung Funds DigiLens & Lenovo Moves in on Microsoft's AR Territory
Magic Leap and Samsung are putting their money where their augmented reality plans are, with the former acquiring an AR collaboration technology and the latter funding a waveguide display maker.
News: Apple to Unveil Stereo AR Headset Support, New ARKit Capabilities, & More at WWDC, Report Says
Over the past two years, Apple's Worldwide Developers Conference (WWDC) has become a showcase for new ARKit capabilities. This year, it could offer more information related to Apple's long rumored augmented reality wearable.
News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Apple Adds to Its AR Bench Strength with Hiring of Jaunt Co-Founder
Arthur van Hoff, former CTO and co-founder of Jaunt, is taking his immersive content talents to Cupertino.
News: New Consumer AR Smartglasses Contender Emerges with Action Air from China's Shadow Technologies
We last saw China-based augmented and virtual reality headset maker Shadow Technologies at last year's Augmented World Expo, where they had the Action One, one of the wildest augmented reality headsets we've seen, on display.
News: The LG V50 ThinQ 5G Is Rocking a Massive Battery, New Cooling System & Next-Gen Connectivity
Similar to last year, LG is mixing up its releases. Instead of the G series in the first half of the year and the V series in the second half, LG is releasing both heavy hitters together. However, unlike last year, this is a true upgrade from its predecessor, the LG V50 ThinQ 5G.
News: Microsoft Expands Its Augmented Reality App Portfolio from HoloLens to Android & iOS
Although all signs points to Microsoft releasing a new HoloLens in the coming days, the company is nevertheless looking to distribute its augmented reality apps to other operating systems.
News: Samsung Galaxy S10 Review, 3 Months Later: All the Little Things to Know
The Galaxy S10 has finally been revealed to the masses, and it certainly doesn't disappoint. As the flagship to herald the tenth anniversary of the venerable Galaxy S line, the S10 has kept popular and familiar design elements like the immersive Infinity Display while employing new features like more advanced cameras to set a new standard for other OEMs to follow.
News: Medical Software Maker Medivis Closes $2.3 Million in Funding to Bring HoloLens to Surgical Platform
The HoloLens has made enough of an impact on the healthcare industry for Microsoft technology partner Medivis to convince investors to pledge $2.3 million in funding for its surgical platform.
News: Bluetooth 5.1 Adds Precision Location, Offers Beacons for Indoor Navigation & More Augmented Reality Experiences
The ability for apps and devices to determine the precise location of physical and virtual objects in space is a key component of augmented reality experiences, and the latest advancements in Bluetooth technology may have a hand in facilitating such location services in the near future.
News: Adobe Boosts Its 3D Content Creation Capabilities with Allegorithmic Acquisition
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
News: AR Cloud Startup Ubiquity6 Turns Up Volume on Audio AR Through Acquisition of Wavy
Among a crowded field of AR cloud companies aiming to power the future of augmented reality by creating a world of persistent holographic content that lives in a cloud, accessible across devices and accounts, Ubiquity6 is hoping it has found a way to differentiate its platform.
News: Pokémon GO Maker Niantic Looks to Smartglasses Future with Investment in AR Display Maker DigiLens
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
News: Mojo Vision Raises $50M to Replace Smartphones & Devices with 'Invisible Computing' AR
On Thursday, Mojo Vision, a startup comprised of former engineers from Apple, Amazon, Google, and other Silicon Valley mainstays, emerged from stealth backed by $50 million in funding for a hands-free augmented reality platform that runs without smartphones, tablets, or other devices.
Hands-On: Hands-On with Magic Leap & Weta Workshop's Dr. Grordbort's Invaders
Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. conference in Los Angeles.
Pixel 3 XL vs. iPhone XS Max: It's a Tough Match Between the Two Large Flagships
Besides the Apple vs. Samsung competition, few battles are as vocal as the battle between the best Pixel and best iPhone. This year, it's the Pixel 3 XL and iPhone XS Max, two phones that are equipped with minor hardware updates from their predecessors, though both showcase significant OS-level improvements.
Pixel 3 vs. iPhone XS: The Battle of the 'Small' Flagships
The battle between the Pixels and the iPhones has been heating up over the last few years, and this year's bout is the best one yet, with Google's Pixel 3 taking on Apple's iPhone XS.
News: Magic Leap L.E.A.P. Conference Speakers Announced, Includes Celebrities & a Major Tech Partner
Applicants looking to attend Magic Leap's first annual L.E.A.P. conference next month in Los Angeles have begun receiving their confirmation invitations, and now we have more detail about some of what will happen at the event.
News: Model Ashley Graham Struts Through Augmented Reality via 3D Capture by the New York Times
Traditional media institution The New York Times continues to break new ground in its augmented reality news coverage, this time with a 3D volumetric capture of model Ashley Graham.
Market Reality: Magic Leap One Availability Expands via Third-Party Service, Snapchat Sings Shoppable AR Tune
If you subscribe to notifications for Magic Leap CEO Rony Abovitz's Twitter feed, you'd think everyone in the world already has a Magic Leap One. Alas, that is not the case, but those not within the geographic areas of Magic Leap's LiftOff service now have a loophole through which they, too, can join the "Magicverse."
News: Snapchat Strikes Familiar Chord with Shoppable AR Lens for Nicki Minaj's New Album
On Friday, the release date for her new album, Queen, Nicki Minaj is already grabbing headlines for the track "Barbie Dreams," where she disses Drake and a host of other rappers.
News: Gorilla Glass 6 Fixes the Worst Part of Glass Phones — How Slippery They Are
During a recent press event, Corning revealed the latest generation of Gorilla Glass, aptly named Gorilla Glass 6. While the focus at the event was on the improvements to its scratch and impact resistance, Corning also revealed some exciting prototypes which change the textures of the glass.
News: Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
News: Epson's Moverio Smartglasses Line Gets Major Upgrades with New SDK and Web-Based Publishing
Electronics maker Epson is courting developers to its Moverio smartglasses with an updated software development kit (SDK) and integration with a web-based tool for publishing augmented reality experiences.