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Coming Sept. 12: iPhone XS, XS Max & iPhone XR — Everything We Know So Far About Apple's 2018 Lineup

The iPhone X was released in November 2017, and the iPhone 8 and 8 Plus dropped right before it, but the hottest news right now revolves around the 2018 iPhone releases. The rumor mill regarding the iPhone X's successor started churning out speculations on names, cameras, display size, and more almost immediately after last year's devices, and there have been many new leaked details since.

News: iPhone X's Most Technically Advanced Feature Might Just Be Animojis

Animoji, short for animated emoji, was a focal point of the iPhone X presentation at the Sept. 12 Apple event. The reactions were split, to be sure, as some considered the attention to this feature on a $1,000+ smartphone to be a bit, well ... too much. As goofy as Animojis may seem at first, the tech behind them is undeniably impressive. In fact, it's possibly the most technically advanced feature of the iPhone X.

News: Google & LG Have OLED Issues? Samsung Wants You to Know They Don't

It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.

Today's Top News: Unions Wise Up to Commercial Trucks

The AFL-CIO's Transportation Trades Division, which represents 32 unions in the US, has successfully lobbied for the removal of 10,000-lb. and heavier commercial trucks from provisions in bills expected to pass that could allow for millions of driverless vehicles on public roads and streets, Bloomberg News reported.

News: This Group Is Backing Up SoundCloud Content in Case It Shuts Down

After laying off 40% of its staff this month to cut costs, SoundCloud appears to be struggling to stay afloat. While blog posts from the company have assured fans that the music platform is not in danger of shutting down, some people aren't so sure this is the truth. Internet Archive — a non-profit dedicated to preserving websites and services — announced today that they will be conducting a partial backup of SoundCloud to safeguard the site's content in case of closure.

News: Estee Lauder's Latest Project Uses AR to Find Your Perfect Lipstick

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.

News: Apple's Newest Venture Is Unlike Anything It's Done Before

From the iPhone to the HomePod, Apple has revolutionized the tech industry. The company has changed the devices we use and how we use them, creating a new reality for all of us. As Apple continues to innovate, there's no guessing what the company will do. In fact, Apple's newest venture is possibly the most surprising one yet. With the hiring of two television executives from Sony, it appears that the tech giant is gearing up to take their phones and tablets back from Hulu, Netflix, and other...

News: New App Makes Networking More Like Online Dating

Shapr is a new networking app that aims to help professionals connect more efficiently, and draws much of its format from dating-focused social networking apps. Shapr could be especially useful for those who have recently moved into their industry or location, and for those seeking employers or employees. For example, the app already has 65,000 users just in New York City alone.

Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: European Space Agency Wants to Bring Their Own HoloLens Tools to the ISS

At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may use AR technology to stealthily surf the web during working hours, others are looking towards using AR for the betterment of society. Like putting the HoloLens in space.

NR50: Welcome to Next Reality's 50 People to Watch in Augmented & Mixed Reality

Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.

News: '5G' Is Here! ... In Parts of Austin. For Very Few Customers

Those of us with modern smartphones know that 4G LTE networks have provided us with a phenomenal experience. One light years beyond what we had access to before. For some time, AT&T has been teasing its dive into the next iteration of network speeds, agonizingly doing so without any specific dates for when they would actually deliver. But today, AT&T confirmed what they call the "5G Evolution," and it's available now.

News: Despite Recent Updates, Pokémon GO Is Still Vulnerable to Hackers

Despite a round of updates to Pokémon GO that patched and eliminated location spoofing, the game still has a difficult time dealing with the most hardcore cheaters. Like weeds on a grassy lawn, third-party bot makers still remain the biggest thorn in Niantic's side and continue to thrive despite the developer's best efforts to root them out. While the latest updates have blocked users from running modded versions of the game, like Pokemon GO++, that feature built-in joysticks to move your pla...