News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.
Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
All Galaxy S8 models apparently weren't created equal. According to numerous user reports, it appears that Snapdragon-powered Galaxy S8 variants are using an older flash storage standard than what Samsung was originally advertising.
As you may have heard, Verizon has jumped on the "giving up users' data to whomever will pay" bandwagon with its new AppFlash spyware app that's all set to be pre-installed on at least one of the Android phones they sell.
Lego has shipped several apps and products that add an augmented reality dimension to their playsets. But it has taken a reality TV show from Fox to allow brick fans to build with virtual bricks in augmented reality.
As far as HBO is concerned, it's not augmented reality — it's Snapchat. The premium cable network is leaning hard on Snapchat's AR magic tricks to promote yet another series, this time for the adaptation of Philip Pullman's His Dark Materials series of novels.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
French automaker Renault is tapping into the promotional machine for Solo: A Star Wars Movie by deploying an AR experience through Shazam that's triggered via synergistic advertising.
The Galaxy S8 and S8+ come equipped with all of the hardware needed to access live FM radio, but this feature was never really advertised or even spoken about. Thankfully, though, all you need is an app to enable it.
Demand for Tesla's driverless features as well as its ultra-long battery ranges and a reputation for offering the best-in-class electric car driving experience helped Tesla see a 32% surge in its value as a brand, topping out at $5.9 billion in the BrandZ Top 100 Most Valuable Global Brands study, released June 5.
Mixed reality can give you the feeling that you've uncovered a hidden world layered into the physical one you already know. This can happen in so many ways, from a trading card that births a hologram or a first-person shooter with robots blasting through your walls. Xperiel—a California-based augmented and mixed reality company—wants to create a platform to make that a whole lot easier for developers.
How much privacy are you getting as an AT&T customer? With the recent leaks confirming the National Security Agency's surveillance on AT&T users, and the ongoing trial of Jewel v. NSA, it seems not much at all.
When we surf the web, we tend to do it for selfish reasons. Whether it's on Facebook, Twitter, YouTube, Pinterest, or Wikipedia—we're trying to connect with people, voice our opinions, watch funny videos, or do research for that 12-page paper due tomorrow. Whatever it is, it's usually to benefit ourselves. Well, what if you could not only benefit yourself while surfing the web, but benefit others in need, without even having to alter your habits?
Facebook is an awesome free online resource that is connected to billions of people around the world. These days, you won't meet many people who do not have a Facebook account. As a real estate agent, you can take advantage of social networking to promote your business and share your listings. By posting on Facebook and creating a page for your business, you gain free advertising to thousands of local buyers. Check out this tutorial and learn how to start uploading videos to Facebook to promo...
It's getting harder and harder to escape ad tracking by the day. For the latest example, look no further than T-Mobile. The No. 2 carrier updated its privacy policy on Feb. 23, 2021, indicating that it would start sharing customer data with advertisers under the guise of more relevant ads starting April 26. If that's not something you'd like to participate in, there's a way to opt-out.
Most of us skip through documents like privacy policies and EULAs (end-user license agreements) because they're long and boring. But, as Congress just passed the SJR34 bill in early April, you're probably a little concerned about your personal data, so we summarized the privacy policies for major ISPs and mobile carriers in the US.
Following someone on Twitter is an investment. You virtually agree to have their opinions, tirades, and hot takes spewed across your timeline. It can get annoying real quick if they're known to post controversial comments periodically. However, there are other ways to stay updated on someone's tweets without you having to hit the follow button and go all in.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
If you salivate at the idea of waking up to the Jarvis-powered smart window from the opening minutes of Marvel's Iron Man, then connected home appliance maker CareOS is here to make your playboy billionaire philanthropist dreams come true.
This week, Next Reality published its annual feature on the leaders in the augmented reality industry, the Next Reality 30. So it's no coincidence that the companies represented in the top four spots of the NR30 also made business headlines in AR this week.
If you haven't been on any sort of social media all day — which I seriously doubt — then you might not have heard that today, June 30, is Social Media Day. It's been trending on Twitter, but has also been making appearances on Instagram and Facebook. While major influencers are talking up a storm about this, most people are simply asking "what is social media day?"
I have nightmares about trying to reply to hundreds of strangers on social media. To prevent the overwhelming feeling of having to small talk with people I don't know, I'm now aiming for more control over the ways that people can contact me. One way is to stop users from hitting me up on Instagram Stories.
Who would have thought that musical.ly would be the first social media app with a highly successful original show?
If you want to become a food Instagram star, you may want to consider having babies. Well, to be more specific, you might need Mike Chau's two adorable children, Matthew and Samantha.
Pushups are a great workout. But if you think you're ready to take it to the next level, you should consider incorporating backback pushups into your workout. The added weight will give your muscles added strength and give an exciting new take on a simple exercise.
This video is a tour of circlepad rather than a tutorial, for people who would like to make web pages without having to learn html using circlepad.
As Shakespeare said, "All the world’s a stage" – step on up and play your part! You Will Need
As augmented reality continues its collision course with mainstream adoption, the technology will now have a role in one of the most anticipated boxing matches of the year.
Fast-food chain Jack in the Box has decided to put an augmented reality twist on the traditional sweepstakes promotion by employing the immersive powers of Snapchat.
As it prepares to ship its first product by the end of the summer, Magic Leap has managed to impress yet another high-profile investor in telecommunications giant AT&T.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
Back to the Future Part II missed wildly on many technological advances for the year 2015, such as flying cars and rehydration ovens. However, it connected on several predictions, such as video calling and biometric security, and it was in the ballpark (pun intended) on others, such as the Chicago Cubs winning the World Series.
This week, two companies looking to capitalize on the growing augmented reality industry, raised funding from starkly different sources.
An update to the iFramed social media gateway app for iOS adds an augmented reality feature called JuxImage that gives its users Snapchat-like photo and video effects.
Keeping data private is vital in the days of smartphones and the free-floating information they carry. Justin wrote a guide on many of the deeply hidden and sometimes concerning privacy settings in iOS 7. Now we're back to cover some of the new (and old) privacy settings in iOS 8 that you need to address right now.