Influencer Advertising Search Results

Opinion: Snap Inc.'s Massive Loss on Spectacles May Hint at Trouble for the Future of Mainstream AR Smartglasses

The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.

News: Google & LG Have OLED Issues? Samsung Wants You to Know They Don't

It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.

News: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.

NR50: Next Reality's 50 People to Watch: Aileen McGraw

Microsoft has always been pretty good with customer service, especially from the developer's end point. In recent years, since Satya Nadella took over as acting CEO, the level of customer and developer care has become something much more. This software giant has gone out of their way to learn about what works and what doesn't and to adjust.

NR50: The Influencers to Watch in Augmented & Mixed Reality

When building anything of a social nature, be it a local roller derby or softball team, a club dance night for chiptune, or building new technology markets, the community around those ideas are an important factor in helping these things not only come into existence but to grow into something that enlightens everyone involved. The community around an idea can actually make or break these new ventures — and this applies to augmented and mixed reality as well.

How To: Stop Sites from Tracking You on Your iPhone with Firefox Focus

When you do an internet search, you'll see ads that are relevant to your query mixed in with the rest of your results. Nothing surprising there—it's how the internet is funded. But then, when you click one of the search results, you'll also see ads that are related to your initial search. Now that's a bit creepy, because it demonstrates that one webpage knows what you typed into a different webpage.

How To: Turn Your Phone into a Lightsaber & Fight Stormtroopers

Star Wars season is definitely upon us. No matter where you turn, you can't go a day without being bombarded by merchandising and co-branding advertisements that attempt to draw a parallel between some character from a galaxy far, far away and a galactic cruiser like the Dodge Viper, or a midichlorian-laden power source like Duracell. Yep, it's kind of annoying, but at least we can get some fun out of it here and there.

How To: Prevent Photobombers from Ruining Your Pictures on the HTC One

Whether it's bad timing, or some trying-to-be-funny photobomber, it sucks having a photo ruined by someone or something getting in the way. While you can always retake the photo, it's simply impossible to capture the moment you intended, no matter how much restaging you do. But with an HTC One, there's no need to retake anything, as we have access to built-in features that will remove those photo intruders.

News: The Government Is Stealing Your Data from Angry Birds, Candy Crush, Facebook, & Other Mobile Apps

If you're spending hours on your phone playing games like Angry Birds and Candy Crush Saga, or posting online to Google+ and Pinterest, you're probably being spied on. The latest releases from NSA whistle blower Edward Snowden reveal that the National Security Agency, and its UK counterpart, GCHQ, are mining the ad networks utilized in these apps to collect a trove of information on you.

News: Seek's CEO Reveals How Its New AR Patent Could Change the Entire 3D Space & Looks into the Future of Smartglasses

Among the various components of the emerging augmented reality space, the most lucrative is the advertising market. The prospect of turning every object, every location, ever signpost in the real world into a discount code or virtual transaction interface is why AR will ultimately be more profitable than VR.