News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Initial Reports Search Results
News: Magic Leap Takes Nreal to Court Over Trade Secrets Theft
In a legal brief entered on Monday, Florida-based startup Magic Leap has filed suit against the founder of Nreal, a former employee of Magic Leap, claiming that the company's Nreal Light smartglasses were built using Magic Leap's intellectual property.
Hands-On: Here's How Augmented Reality in Google Search Works
Lions and tigers and bears are just a few of the animals that Google users can now bring into their physical environments.
News: North Focals Smartglasses Update Adds Google Fit, Google Slides, & a Distraction-Free Mode
The software updates from Canadian smartglasses startup North keep coming, each with a unique new twist.
News: Magic Leap Drops Video Teaser for Game of Thrones Experience
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
News: US Military Shows Off Modified HoloLens 2 Augmented Reality System
New images reveal that Microsoft is already well underway in fulfilling its $480 million contract to provide augmented reality headsets to the US Army.
News: Google Glass Engineer's Patent Application Points to Potential Google AR Headset
If you thought Google was sitting on the sidelines of the growing race toward mainstreaming augmented reality, think again.
News: NBA Update Delivers Live Games & Player Comparison Stats in Magic Leap App
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
News: Scope AR Snags $9.7 Million to Expand Its Enterprise Augmented Reality Platform
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Exclusive: Meta Company Patent Lawsuit Update, Court Denies Startup's Request for More Time
In the latest update to the ongoing Meta Company patent infringement case, the court has responded to a request from the defendants, and the answer isn't good news.
News: Niantic Conjures Preview of Harry Potter Augmented Reality Game, Opens Pre-Registration on Google Play
While a release date for Harry Potter: Wizards Unite has not yet materialized, co-developers Niantic and WB Games have finally released gameplay footage and an in-depth game description to whet the appetites of eager Harry Potter fans.
Exclusive: Meta Company Asks Court for More Time in Patent Infringement Lawsuit Case
The legal drama framing the closure of Meta Company continues even after the company's assets have been sold to a new owner.
News: Apple Teams with Ariana Grande for '7 Rings' Animoji Music Video
The last six months have been filled with ups and downs for international music superstar Ariana Grande, but she's starting 2019 on a new, virtual foot, powered by Apple's iPhone TrueDepth camera.
News: Apple's iOS 12.1.3 Developer Beta 4 Available for iPhones
Apple released iOS 12.1.3 beta 4 to software developers on Thursday, Jan. 10, just three days after beta 3 came out. Public beta testers also received the update. In general, iOS 12.1.3 fixes a VoiceOver issue with ECG and Irregular Heart Rate notifications, as well as a fix in audio quality on the latest iPad Pro models.
News: Google Challenges Leap Motion with FCC Approval of Gesture Recognition Alternative
The Federal Communications Commission (FCC) has cleared a path for Google to move forward with hand-tracking technology that could pose a major threat to Leap Motion.
News: Lyft's Pick Up of AR Cloud Startup Blue Vision Labs Could Bring AR Features to Ride-Sharing
On Tuesday, Blue Vision Labs, one of three Google-backed companies working on AR Cloud platforms, announced its acquisition by ride-sharing company Lyft.
News: AR Cloud Startup 6D.Ai Video Gives a Peek at Next-Level Mobile AR from Devs Using Company's SDK
A sizzle reel just released by augmented reality cloud company 6D.ai shows off what kind of hyper-realistic AR experiences developers can build with its SDK.
News: The Weather Channel Takes Broadcast AR to Next Level with Wildfires Report
The last time The Weather Channel showed off its broadcast augmented reality, the internet couldn't stop talking about how immersive the presentation looked, despite being shown on a 2D display.
News: Snapchat Lens Studio Adds New Segmentation Templates to Its Bag of Augmented Reality Tricks
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
News: Apple Continues Assembling AR Arsenal with Acquisition of Spektral's Background Removal Tech, Report Says
Adding another arrow to its quiver of augmented reality acquisitions, Apple has reportedly acquired Spektral, a computer vision company with technology for real-time compositing (otherwise know as the "green screen" technique in broadcast TV and film).
News: Niantic Plugs Its Real World Platform into Deutsche Telekom's 5G Network & MobiledgeX Servers
When Pokémon GO developer Niantic launches its Real World Platform for augmented reality gaming, it will run over 5G speeds courtesy of T-Mobile parent company Deutsche Telekom and the edge servers of its MobiledgeX subsidiary, the companies announced today.
News: Magic Leap Expands to Switzerland with New Optics Center, Reveals More About Seattle Facility
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.
News: Meta Company's Funding Fallout Followed by Furloughs, Report Says
After a $20 million funding round fell through, augmented reality headset maker Meta Company has been forced to furlough (or place on temporary leave of absence) approximately 65% of its workforce for 30 days.
News: Augmented Reality Pedals Its Way into Tour de France TV Coverage
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
News: Microsoft HoloLens Art Project Turns New York into an Undersea Dystopia
The HoloLens team is finally beginning to realize that to truly engage the mainstream, augmented reality needs to make its way out of the lab or factory floor and onto the streets.
How To: Timehop Breach Impacts Everyone Who's Ever Used the App — Here's How to Check What Info Leaked About You
Data breaches are all too common now, and the latest one you need to know about involves Timehop, a mobile app that makes it easy to reminisce over old photos. The breach, which took place on July 4, was revealed on Sunday, July 8. At the time, Timehop disclosed that 21 million users had been affected by the breach, but it now appears that all users were impacted in some way.
News: Snapchat's Lens Explorer Guides You Through a Land of Augmented Reality Creations
Augmented reality experiences created in Lens Studio now have a permanent home in the Snapchat app. On Tuesday, Lens Explorer will begin giving users access to a scrollable screen full of a variety of new Lens Studio creations.
How To: View Your Saved Apple News Stories & History in iOS 12 on Your iPhone
One of the best features in the Apple News app is the ability to save stories for later. If you see an interesting or important article but don't have time to read it right away, there's a good chance you'll never find it again unless you save it. Ever since News' birth in iOS 9, accessing these bookmarked stories was as easy as going to the "Saved" tab, but that's no longer the case in iOS 12.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
News: Niantic Planning to Chart AR Maps with Crowdsourcing Help from Gamers
If you are an active player of Pokémon GO, you may soon be capturing more than just virtual pocket monsters.
News: Samsung & Microsoft Join Forces to Take on Apple with Combo AR & VR Headset
Mere weeks after rumors surfaced that Apple may be working on a headset capable of VR and augmented reality, it appears that Samsung is taking the same approach, but with an assist from Microsoft.
News: Snapchat Rides AR Ads to Boost in Revenue Despite Redesign Hiccups
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
News: 14 Reasons Why You Shouldn't Try Out iOS 11.4 Beta on Your iPhone Just Yet
While there are at least five cool things coming in iOS 11.4, they may not be enough to get you to install the iOS 11.4 beta on your iPhone. Since its initial beta release at the start of April, there have been plenty of known issues and user-reported bugs to deal with. While bugs are to be expected with a beta, you may want to read these before installing this one on your iPhone.
Dev Report: Occipital Brings Apple Metal Support to Bridge Engine as It Leaves Beta
Following San Francisco-based Occipital's successful Structure Sensor Kickstarter campaign, the release of its Bridge AR/VR headset, as well as a string of technology and company acquisitions, the company has built a rather strong name for itself in the AR community. And now, with the first public release of its Bridge Engine on Thursday, the company continues to expand the features its platform has to offer, with hopes of bringing in more developers to utilize it.
News: Snapchat Unveils Updated Spectacles with Improved Audio, New Colors & Faster Data Transfer
Despite the fact that Snap Inc.'s Spectacles weren't the hit some were expecting, the company is nevertheless taking another swing at it by releasing an updated version.
News: Zara AR App Brings Virtual Models to Life in Stores
Department store chain Zara is temporarily ditching its mannequins and dressing up its stores with augmented reality experiences featuring virtual versions of real fashion models.
News: IBM's Visual Censor Patent Is the AR Nightmare 'Black Mirror' Warned Us About
In the latest example of life imitating art, IBM has applied for a patent for a video censoring system that looks a lot like the "Arkangel" child monitoring system from the latest collection of modern sci-fi fables from Black Mirror on Netflix.
News: Apple's Education-Focused iPad Event Pushes Augmented Reality Further into the Classroom
At Apple's education event in Chicago on Tuesday, augmented reality stood at the head of the class among the tech giant's new offerings for the classroom.
News: Google's Uncertified Device Ban Is a Hit on Amazon — No More Android Apps on Fire OS
It looks like Google's feud with Amazon won't end anytime soon. A war has been brewing ever since Amazon pulled Chromecast, Apple TV, and other competing devices from their store in 2015, but the latest exchange is a huge blow to people using Amazon Fire tablets and streaming TV sticks.
How To: Never Use a Scanner Again — Copy Text Straight from a Book or Document with Google Assistant's Lens
While certainly faster than writing by hand, manually typing passages from a book or document can be slow and frustrating. But thanks to Google Assistant, this is no longer the case. Whether you need to quote text for an essay or need to win an online argument, all you need to do is point your phone's camera at the paper and tap a few times.