Innovative Ideas Search Results

News: Estee Lauder's Latest Project Uses AR to Find Your Perfect Lipstick

Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.

News: Snap & Time Warner to Create 10 Original 5 Minute Shows a Year

Thanks to a $100 million deal, you could be seeing more original shows on your Snapchat soon. Already, Snap has been producing super short shows in order to compete with social media outlets like Twitter and Facebook who have also been attempting to create their own content. While musical.ly has so far had the biggest success in this area, this deal with Time Warner is certainly promising for the beleaguered platform.

NR50: Next Reality's 50 People to Watch: Timoni West

If you're a developer in the augmented and mixed reality space, there's a high probability that you're intimately familiar with the 3D application and game engine Unity. In May, at VisionSummit 2017, Microsoft announced that 91% of all HoloLens applications have been made with the software. But there's a section of Unity that you may not be familiar with, which has become very important to augmented, mixed, and virtual reality (known collectively as XR, for "extended reality") — Unity Labs.

Brief Reality: Industries Are Flocking to Augmented Reality

While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.

News: Safran Combines Infrared & AR for World-First Airplane Test System

It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.

Video: Haptics Make Holograms Touchable on the HoloLens

Imagine wearing your HoloLens, then reaching out to touch a hologram and actually feeling it. Mind blown, right?! Now imagine that same hologram responding to your touch. I don't mean in the way holograms currently respond to an air tap, but a much more refined and precise touch. Maybe you touch a character on the shoulder and it turns around to see you, or maybe you hit a button in the air and it reacts accordingly.

How To: Get the Chrome Experience on Android Without Google Tracking You

If you're tired of Google tracking you, but love how Chrome works, CyanogenMod has you covered. Their browser is called Gello, which is based off Chromium, Chrome's open-source counterpart. It's basically a souped-up version of Chrome—without all of the intrusive Google stuff. So if you're uncomfortable with Google displaying personalized ads based on your browsing history, or using your location to bring the "Physical Web" to your phone, you won't have to worry about any of that with Gello.