Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
While some in the augmented reality space are tweeting about future amazing immersive experiences and others are showing off cool experiments, Microsoft continues to move forward with tangible business solutions right now that show how the HoloLens can improve business.
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Apple's TrueDepth camera made its debut in the premium-priced iPhone X late last year, and since then, the reviews have been pretty positive. Now, Apple might be preparing to make the Animoji-friendly sensors available in more iPhones, as well as the iPad Pro, later this year.
This year will be an interesting one for iPhones. With speculation that the expensive iPhone X is underperforming, rumors have circulated that Apple will release three "bezel-less" devices, one of which will cost less by omitting the OLED panel for a traditional, yet large, 6.1" LCD. Now, thanks to the source of this rumor, we have an idea how much that lower-tier iPhone will cost.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
If there's one augmented reality app idea that should have gone up in smoke, it's probably Tokédex, an app that brings cannabis to the world of AR.
Following up on a preview of the deal we reported during last week's CES, Dell has officially announced the details around its role as the first company to resell the Meta 2 augmented reality headset.
Last week, we told you about one of the first pairs of augmented reality smartglasses to get Amazon Alexa functionality, and now we're finally getting a look at how it works.
When it comes to marketing, sexy sells, a point that has been lost on most augmented reality hardware makers focused mostly on the geek space. But a new promotional spot from AR-in-the-car accessory maker WayRay indicates that AR companies are beginning to see the virtual sizzle reel light.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
This year's CES seems particularly obesessed with VR, but augmented reality is offering a few surprises as well. One of those surprises arrived on Monday in the form of China's Rokid Glass.
It seems fitting that Time magazine's first augmented reality cover is an issue guest edited by Bill Gates, since the company he founded is currently leading the AR charge via the HoloLens.
Earlier this year at WWDC, Apple made a big show of featuring augmented reality as a central part of iOS moving forward. But since then, other than comments from the company's CEO, Tim Cook, we haven't seen much direct promotion of augmented reality from the company. Until now.
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.
Apple is no stranger to lawsuits. They were in a decade-long battle with Samsung that finally came to an end last month, and they've been duking it out in the courtroom with Qualcomm since last year. The more recent case has seen both companies file suits and counter-suits, but now, Qualcomm is claiming that Apple's new iPhone X infringes on patents from a long-deceased mobile operating system.
Snapchat has broken new ground in its augmented reality advertising efforts, as BMW has opted to show off its new X2 model in AR with the Augmented Trial Lens.
There are a lot of holiday tech deals starting to trickle out as Black Friday approaches. We've already rounded up some of the best deals for Android, iPhones, and headphones, but Google just dropped a big announcement for users of their Project Fi MVNO service. Now through December 17, you can earn yourself a free Moto X4 or Chromecast by referring your friends and family to Project Fi.
Razer took to the stage this month to unveil their new flagship phone, fittingly called the Razer Phone. The device is targeted at gamers, but has a list of specs that make it an intriguing daily driver for any user. Its headlining feature is an 120 Hz IGZO display, the first of its kind in a flagship smartphone released in the US. Tonight, Razer officially opened up orders for the new phone on their website.
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
Online glasses retailer Warby Parker built its reputation by selling fashionable yet affordable eyeglasses, so it perhaps a surprise that it's one of the first developers to take advantage of the technology in the least affordable iPhone yet.
The preorder period for the wildly anticipated iPhone X began on Oct. 27, and ever since, it seemed like the wait was going to be long for those who didn't preorder in the first ten minutes. Some reports have claimed users might not see their iPhone X until December. However, news on Monday may show that fate has changed.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
Augmented reality headset maker DAQRI today named chief product officer Roy Ashok as the company's new chief executive officer to accelerate the company's growth.
If you're a regular reader of this site, there's a good chance friends and family turn to you as their volunteer technical support staff.
While The Walking Dead has brand recognition for its AR game, ARZombi has ARKit.
While not specifically an augmented reality conference, IFA 2017 packed a plethora of presentations with AR themes, including devices with AR features from Sony and Motorola, a smartphone-based AR headset from Lenovo, and a new processor from Huawei that will facilitate AR experiences.
A Jedi does not seek adventure or excitement, but Star Wars fans can seek Jedi with the Find the Force augmented reality scavenger hunt promoting the launch of merchandise for Star Wars: The Last Jedi.
At the risk of breaking a few rules, we're going to talk about Fight Club. More specifically, digital artist Mateusz "Marpi" Marcinowski has mimicked a scene from the movie using Apple's ARKit.
On August 21, a total solar eclipse will be able to be seen across the country for the first time since June 8, 1918, and it's going to be incredible. Retired NASA astrophysicist Fred Espenak spoke to ABC News about what to expect and said:
If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, exploring the TARDIS is now possible!
The app SketchAR is an easy, innovative way to trace what you want to draw onto the canvas of your choice. It was first released on iOS and Android Tango phones, but now, finally, it has been released on Microsoft's HoloLens.
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
Though the Golden State Warriors won the crown as the NBA's best team again this season, the Sacramento Kings continue their rule as the sport's technology leader, debuting their new uniforms from Nike through augmented reality today.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Measuring a room has never been so easy thanks to Apple's ARKit. SmartPicture 3D is known for its quick measurements based on pictures from your smartphone. Recently, they released a video of the company measuring a room using the ARKit.
Apple continues to impress the AR world with game-changing innovations that add to their already incredible products. The company's most recent endeavor has been to plunge into the world of augmented reality with the announcement of their ARKit.
Free beer and AR? What could be better? Amstel, a Dutch beer brand, has launched an innovative sampling campaign using an AR app called "Snatch." Snatch is a treasure hunt gaming app, and if you win the game, your prize is 10,000 free pints of Amstel beer, redeemable at Mitchell & Butler pubs.
