When it comes to the business of augmented reality, companies that aren't already introducing new products or apps are focused on producing the AR technology of the future. But in the realm of real products and apps, Magic Leap continues to show off what its headset can do, this time via a new app that transports users to the ocean's depths.
Who's ready to let future Facebook augmented reality smartglasses read their brain? Well, ready or not, the tech giant is making progress in the area of brain control interfaces (BCI) by funding research.
This week, while Apple was the subject of thinly sourced reports that it had canceled development of its oft-rumored smartglasses, the Cupertino was actually laying the foundation for its AR hardware future with a new initiative focused on mentoring Chinese developers in mobile AR development.
We've all been there — using Google Maps for navigation and waiting for the app to find our location. As we drive around, we keep hoping it will get a lock in time to make the next turn. Well in the US, we finally have a solution to this problem, and it's the OnePlus 7 Pro.
Now that Microsoft has squarely focused on the enterprise market with the HoloLens 2, it appears Lenovo is content to play follow-the-leader with its new augmented reality headset.
As the Augmented World Expo (AWE) prepares to open its doors to AR developers and enthusiasts, we sat down with founder Ori Inbar to talk about AR's growth over the past decade, and what the future may hold.
Developers in the augmented reality industry got a lot of love this week.
As much funding as Magic Leap has secured, another round of funding will still catch headlines. However, the latest funding solidifies the company's strategy for succeeding in the consumer segment of AR.
Now that we've officially seen the HoloLens 2 and Microsoft has shown off the improvements and new superpowers of the augmented reality headset, what about the specs?
It's confession time. Through a couple of sources, I managed to get an early look at the HoloLens 2. But I was sworn to secrecy, and I take my tech oaths seriously (shame on you, leakers).
The augmented reality industry had enough twists this week to surprise even M. Night Shyamalan.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Every step in the evolution of computing brings an in-kind leap forward in user input technology. The personal computer had the mouse, touchscreens made smartphones mainstream consumer devices, and AR headsets like the HoloLens and the Magic Leap One have leveraged gesture recognition.
This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.
Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.
Augmented reality and computer vision company Blippar has a new lease on life, as previous investor Candy Ventures has completed a successful bid to acquire the assets of the beleaguered company.
Things that are supposed to make life easier for developers and users are often easy targets for exploitation by hackers. Like many situations in the tech world, there is usually a trade-off between convenience and security. One such trade-off is found in a system known as Distributed Ruby, which can be compromised easily with Metasploit.
In about 27% of all car crashes, someone was using their cell phone. You may think texting is the big problem here, but many fail to realize that even the smallest smartphone interaction could spell disaster. Thankfully, Google Maps has rolled out an overdue feature that'll help ensure a safer drive.
Any app on your iPhone could potentially listen in on your conversations and use that information to target you with tailored ads. Although most companies, including Facebook and Apple, have come out and vehemently denied these claims of spying on consumers, who's to say they're telling the truth? The only way to be sure you're safe is to take matters into your own hands.
Investors continue to bet on augmented reality, both for short-term returns and long-term plays. This week, Niantic reportedly picked up another round of funding from Samsung and others, based on the success of PokémonGO and the prospects for future revenue. Likewise, investors see value in WaveOptics, whose waveguide displays could make consumer smaller AR smartglasses possible within the next year.
Signaling a new direction forward for the company, Magic Leap shook up its executive suite by re-assigning to top leaders to new advisory roles. Meanwhile, a new startup backed by Hollywood executives, tech venture firms, and notable angel investors plans to bring new life to AR for marketing entertainment properties.
Now that the Magic Leap One is out in the real world, the mystery behind the company lies not in whether it will actually ship a product, but when it will ship a consumer product. Or, does CEO Rony Abovitz steer the company in a different direction first?
With would-be unicorns Magic Leap and Niantic among its investments, Google is an active investor in augmented reality technology. This week, the search giant experienced both ends of the investment cycle, with an exit via Lyft's acquisition of Blue Vision Labs, and a funding round for Resolution Games.
This week, we continued our NR30 series highlighting the leaders of augmented reality space by profiling the venture capitalists and strategic corporate investors that sustain the industry.
Following in the iPhone X's footsteps, the iPhone XS and XS Max, as well as the iPhone XR, have all ditched the iconic Home button last seen on the iPhone 8 and 8 Plus, which is one giant leap toward Jony Ive's ultimate vision of an iPhone that's a clean slab of glass. However, without the Home button, a lot of tasks have changed, most notably, entering and exiting DFU mode in iTunes.
Apple often cites its tight integration of hardware and software for its success. Startup Illumix is looking to do the same thing for AR gaming by building an AR platform for its apps.
The march towards mainstream adoption of eSIM technology got a massive boost with the arrival of the iPhone XS, XS Max, and XR. We're now one step closer to ditching physical SIM cards altogether. If you're on the fence about this new technology, you may be surprised by the benefits it brings to the table.
The new iPhone XR, XS, and XS Max have everyone buzzing. But, at first glance, the XR and XS look pretty similar in almost every way. So, what's the difference? It comes down to the XR's "Liquid Retina" LCD screen vs. the XS's "Super Retina" OLED display. How do they compare, and why does it matter when considering which new iPhone to preorder?
Samsung Experience isn't for everyone. While it's a far cry from the TouchWiz days, it is still too heavy of a skin for Android purists. But you shouldn't let that dissuade you from a powerful device that checks nearly all other boxes — there are ways to make the Galaxy Note 9's software look and feel almost exactly like stock.
A new name isn't the only thing iBooks received in the iOS 12 update for iPhones. Aside from streamlining the name to "Books," Apple added a wish-list feature to its reading app so you can keep track of all the e-books and audiobooks you'd like to read from the Books Store.
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
It wasn't Christmas, but for Amazon Prime members, it was darn close: Amazon Prime Day, one of the biggest shopping days of the year, came and went earlier this week. Unfortunately, there weren't many Prime Day-specific deals to be had for augmented reality fans, but that doesn't mean AR-loving Amazon Prime members were completely left out.
While many of you were off surfing and lounging on some sandy beach or trying to figure out how to balance work with sky-high summer temperatures, I've been talking to all the companies that make augmented reality what it is today.
While Sony as a company is well-known in the United States, it smartphones are not. For years, Sony has stuck with a boxy design with sharp edges and large bezels — however, they're finally getting with the trends. As a result, the Xperia XZ2 Premium offers a rare combo: A super powerful phone which is also pretty sexy.
While numerous startups are competing to convert the AR Cloud from a pie-in-the-sky to a reality, Wikitude is thinking smaller with the latest edition of its augmented reality SDK.
It doesn't matter how cool or groundbreaking a particular technology is, if it doesn't offer the promise of big returns on investments, you'll have trouble drawing interest from both Silicon Valley and Wall Street. That's why we're increasingly seeing existing augmented reality players doing everything they can to focus in on revenue generation, which was the message coming from Snap Inc. this week.
Google has started blocking certain devices from accessing the Google Play Store and other Google services. This is part of an effort to clamp down on OEMs that skirt its certification requirements, but now millions of phones have been uncertified to download or update Google apps. Fortunately, there are a few workarounds.
With the reveal of Magic Leap's developer documentation last week, many questions have been answered—and several new ones have been raised as well. But since the Magic Leap One (ML1) isn't simply called the "Leap One," these are questions that the company probably has no interest (at least for now) in answering. Understandably, Magic Leap wants to keep some of the "magic" under wraps.
One of the best features on the Galaxy S9 is the ability to quickly apply new themes from the Samsung theme store. A number of the available themes are available at no cost. If you pick the right dark theme, you might even be able to save some battery life over the course of your day. Unfortunately, not every theme is worth your time, so we curated list of dark themes worth downloading.
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
