With the defending champion Golden State Warriors and Drake's favorite team, the Toronto Raptors, set to face off in the NBA Finals starting Thursday, Snapchat has gifted hoops fans with a pair of augmented reality experiences.
The new film Brightburn, a horror take on the superhero genre produced by Guardians of the Galaxy director James Gunn, debuted in theaters on Friday, and it has some promotional backing from Snapchat to drive ticket sales.
Hollywood loves to use New York City's Times Square as a setting for major scenes in a blockbuster movie, so it's only right to use the area for a choice bit of virtual apocalypse in augmented reality.
One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.
Waveguide manufacturer DigiLens has closed a $25 million Series C round of funding from automotive technology company Continental, which uses the technology in its heads up displays.
Intel Corp.'s augmented reality division could ship consumer-focused smartglasses before the end of the year, according to reports.
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
The same approach to augmented reality that some companies use to improve workforce productivity could also make it easier for car owners to operate and maintain their vehicles.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Augmented and virtual reality motion tracking leader Leap Motion, Inc. announced that it has secured $50 million in Series C funding to fund expansion into new territories and industries.
Hyundai Motor Company says it will launch its driverless tech ahead of schedule, but the Korean carmaker will remain behind mainstream rivals, including General Motors (GM), Nissan, and Honda.
With many of the companies working in augmented and mixed reality focused on the Augmented World Expo, the finance side of the industry has been relatively quiet.
Snapchat accidentally—and then intentionally—announced their digital eyeglasses, known as Spectacles, over the weekend. While we'd hoped their augmented reality-heavy platform would result in related hardware, Spectacles unfortunately seek to "reinvent" little more than a video camera.
If you've had your Gmail account for awhile, it's probably a cluttered mess thanks to unread messages, out-of-control newsletters, and never-ending email threads. This is one of the main reasons for the creation of Google's streamlined Inbox service, but the adoption rate for it hasn't indicated a huge shift over for most of us yet (partly because it's invite-only still).
Unless you've been living under a rock for the past five years, you've at least heard murmurs of Google's self-driving car, with Big G even getting California and Nevada to sign off on legislation to allow these motorist-less vehicles on the road. But now, Google is showing off their in-house manufactured vehicle, as opposed to the Prius' that doned their hardware in the past. And it's...well, it's something.
Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
Those of us who are actively developing for the HoloLens, and for the other augmented and mixed reality devices and platforms that currently exist, are constantly looking for the next bit of news or press conference about the space. Our one hope is to find any information about the road ahead, to know that the hours we spend slaving away above our keyboards, with the weight of a head-mounted display on our neck, will lead to something as amazing as we picture it.
Before smartglasses makers can dream of taking smartglasses to mainstream consumers, they must first determine the right mix of form, function, and price that will drive customers to buy into what they're hoping to sell.
Long before the HoloLens or the Magic Leap One, a California-based team of independent filmmakers envisioned what the future of augmented reality might look like.
Over the past two years, the tech industry has formed a series of symbiotic relationships that are now converging in the augmented reality space. This week, we took a look at these interrelated technologies and how they are shaping the future of AR.
Sony Pictures has tapped the powers of augmented reality as provided by startup 8th Wall & the Amazon Sumerian development platform to help it promote the latest motion picture manifestation of Spider-Man.
Today could mark the beginning of a new age in wireless charging. The FCC has certified the WattUp transmitter, a revolutionary technology that could shape the future of smartphone charging. This new tech addresses many of Qi charging's limitations, and if things go right, may lead to a truly wireless future.
Innovation Congress starts tomorrow, but its creator, Jason Keath, spoke to Next Reality today about the future of augmented reality.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
Few things are more important than being well-versed in data analytics and interpretation when it comes to succeeding in today's increasingly data-driven world. As a data scientist, these skills are the key to a high-paying career. For hackers, there's no better way to defeat the enemy than to become the enemy.
Augmented reality's status as a new storytelling medium has already led to the reinvention of filmmaking and journalism.
Starbucks is spicing things up ahead of this holiday season with a little augmented reality joy. This week the company launched its first Instagram filter, called Holijoy, delivered like an early Christmas gift and packing four seasonal lenses.
After recently renewed enthusiasm for the arrival of Apple's long-awaited AR wearables -- the subject of multiple reports and rumors over the past few years -- some of that excitement may now be dampened a bit.
Augmented reality as a storytelling medium can do some extraordinary things words and images alone can't convey -- such as transporting readers 400 years into the past.
With Snapchat making the leap into the smartglasses realm, Facebook had to find a way to try and steal its competitor's augmented reality thunder.
With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.
While Gucci is among the most recognizable brands in fashion, you would be excused for not realizing that the company makes sneakers as well.
For those about to rock, Live Nation salutes you, now with augmented reality. This week, at the Cannes Lions Advertising Festival of Creativity in France, the live entertainment giant unveiled a suite of AR experiences that music festivals and their sponsors will be able to deploy in their mobile apps to engage attendees.
After one of Britain's "Brothers Bling" bought Blippar out of bankruptcy, the mobile augmented reality company is getting back to business with the addition of web-based AR capabilities to its platform.
Cosmetics augmented reality specialist ModiFace appears to be really benefiting from the brand power of L'Oréal, which acquired the company last year.
If you've been putting off upgrading your iPhone or iPad, you might want to start shopping for a current-generation device to take advantage of the latest capabilities in ARKit 3.
After winning the 2015 FIFA Women's World Cup, the USA Women's National Soccer Team is ready to defend its title in the 2019 tournament.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
The long and somewhat tumultuous journey of Leap Motion has come to an end, thanks to another startup.
