Inte Ar Search Results — Page 11 of 61

News: Ximmerse Reveals New Rhino X Augmented Reality Headset

The company that supplied some of the technology behind the Star Wars Jedi Challenges AR playset now has its own headset to offer.

News: Bentley Concept Car Gets Its Own Augmented Reality App, but the Price of Admission Is Steep, Sort Of

When it comes to building luxury cars, Bentley certainly knows what it's doing. However, when it comes to building an AR app, Bentley is looking less Continental GT and more Geo Metro.

News: China's Huawei Reveals Its Vision of the 5G-Powered AR Cloud Called the Cyberverse

The augmented reality cloud will probably be one of the most important pieces of digital real estate in the next few years, and China has no intention of being left out of the virtual land grab.

News: Apple's Latest Patent Proposes Augmented Reality Navigation for Cars via Mobile Device

With Google taking on the sidewalks with augmented reality walking navigation for Google Maps, Apple has its sights set on the road.

News: Apple Opens App Accelerator in China, Move Could Sway AR Developers Focused on Android Smartglasses

With the latest version of ARKit and a new set augmented reality development tools set to arrive this Fall with iOS 13, Apple has taken an unprecedented step in recruiting Chinese developers to fill the App Store with mobile AR apps now, likely with an eye to the future.

Market Reality: Vuzix & Vivo Tease New Consumer Smartglasses, Gucci Goes AR, & Nreal Fires Back at Magic Leap

While a viable version of consumer-grade smartglasses has yet to find mainstream success, two more contenders emerged this week, as Vuzix confirmed that a leak of a fashion-forward design is legitmate and Vivo introduced tethered smartglasses designed to pair with its new 5G smartphone.

News: Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality.

News: Apple Brings People Occlusion & Motion Capture to ARKit 3 Alongside RealityKit & RealityComposer for AR Development

Like clockwork, Apple has unveiled the latest additions to its ARKit tookit at the annual Worldwide Developers Conference, where ARKit first said hello to the world in 2017, as well as some new tools that take a direct shot at Unity, Unreal Engine, and others.

News: Pepsi Celebrates Summer with Hundreds of Instagram Camera Effects for Soda Drinkers

With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.

News: Why Facebook Co-Founder's Call for a Breakup Is Focused on the Wrong Target — AR Is Zuckerberg's Next Big Data Bonanza

Next to Apple, Snap is currently one of the most important companies on the planet in terms of delivering products that are moving augmented reality into the mainstream. That's why it's no surprise that Facebook, which is also focused on AR and tried to acquire the company for $3 billion several years ago, duplicates many of the smaller company's features.

Market Reality: HoloLens 2 Secrets Revealed, Nreal CEO on AR Future, Meta Lawsuit Update, & Verizon Teams with Vuzix

As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.

News: HBO Crowns Snapchat as King of Its 'Game of Thrones' Augmented Reality Promotion at SXSW

The hype for HBO's Game of Thrones reached proportions as epic as the series itself this week with the latest release of the final season's official trailer, but it's a Snapchat promotion that will truly make fans at SXSW bend the knee.

News: Samsung Jumps to Head of Mobile AR Class with Galaxy S10 5G & 3D Depth Sensor, Shows Off AR Concept Video

While augmented reality made more of a cameo appearance during Samsung's official grand unveiling of the Galaxy S10 line-up on Wednesday, it's the company's move into 5G connectivity that has huge implications for AR.

Market Reality: Magic Leap Draws Comics, Warby Parker Tries AR, Facebook Acquires GrokStyle, & LeBron Dunks via Snapchat

This week, the recurring theme in augmented reality can be summed up fairly succinctly: content is king.

Market Reality: AR Goes to Court as Meta Infringement Case Unfolds & Epic Games Takes on Nreal for Trademark

Reading the augmented reality news lately has felt a bit like reading a John Grisham novel, as the business side of things has dripped with legal drama.

Market Reality: Google Takes on Leap Motion, Snap Spectacles Invade NYC, & Vuzix Starts Selling Mainstream Smartglasses

All of the the tech industry giants, including Apple, Facebook, and Google, are working on new smartglasses and/or AR headsets, but this week, Google took a major step forward with gesture recognition technology that could make its way into AR wearables, posing a threat to Leap Motion and its hand-tracking controllers.

News: The 10 Biggest AR Investments of 2018

Last year's augmented reality investments roundup was impressive. And in 2018, the dollars flowing toward AR haven't decreased, as venture capitalists and strategic investors continue to aggressively fund AR startups at a rapid pace.

How To: Get Google's Avengers AR Sticker Packs on Any Android Device with ARCore

The idea of augmented reality isn't new, but the world of smartphones is looking to push it forward in a big way. As with any platform, both product demand and technological advancements have to catch up to the industry before it can become a viable solution for daily consumer life. Apple and Google are working to introduce the smartphone consumer to AR for the first time with basic features for now.

News: Unity Unite Conference Session Videos Give Devs Inside Tips on Magic Leap, ARKit, & ARCore Development

Augmented reality developers who have exhausted their treasure trove of video tutorials and panels from the recent Magic Leap developer conference can now shift their continuing education attention to Unity.

News: Resolution Games Scores $7.5M in Funding Round Backed by Google, Unity Founder, & Others

Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.

NR30: The Augmented Reality Influencers of 2018

Influencers of augmented reality demonstrate expertise in their fields and outline a strong vision for the future that they evangelize to others. They help define the direction of the industry and identify others who foster and create innovation in the field.

NR30: The Augmented Reality Investment Leaders of 2018

People say that money makes the world go 'round. And it's no different in the world of augmented reality.

Market Reality: Unity Leads the NR30 AR Software Segment, Magic Leap & Microsoft Pursue Military Partners

Continuing our NR30 series this week, we focused on the leaders of the software development industry that make augmented reality experiences possible. In other news, two of the current leaders in making AR headsets, Microsoft and Magic Leap, are pursuing multiple verticals with their products, as both now appear to be interested in making AR headsets for the military.

News: AR App Thyng Making Jump from Mobile to Magic Leap One

The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.

News: First Truly Mainstream, Hit Augmented Reality App May Arrive Through Advertising, Says Unity CEO

Despite the launch of ARKit a year ago, and ARCore this year, a true killer app has not arrived for either platform, that's according to the head honcho for one of the leading development environments for 3D applications.

News: ARKit App WiARframe Wants to Be the Destination for AR Prototyping & Discovery

A new app for iPhones and iPads gives developers a sandbox for testing their AR experiences and sharing them with the world.

News: Facebook Notches Win Over Snapchat with AR Gaming for Messenger Video

Less than four months after Snapchat introduced its Snappables platform, Facebook has met the challenge with its own AR gaming feature that surpasses the originator.

Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks

The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.

News: Golfshot Mobile App Chips in AR Mode for Measuring Shots on the Course

Although some look to golf for some quick off-the-grid time, the scenic hills and blue skies of your local putting green are not immune from the ever-expanding reach of augmented reality. A new update to the Golfshot mobile app brings new AR features to iPhones and iPads designed to help golfers determine shot distances during course play.