On Tuesday, at the Geneva International Motor Show, Volkswagen gave the world an early peek at a futuristic autonomous concept car that includes a virtual AI host embodied in an augmented reality interface.
Apple's Animojis took the world by storm with their ease of use and fluidity. They added new life to your emojis by mapping your face with the technology that lives inside the iPhone X. Now, Samsung is also adding new life to emjojis with the introduction of AR Emojis in the Galaxy S9 and S9+.
Master director Steven Spielberg's virtual reality epic Ready Player One is coming to theaters in just a few weeks, but you can get an early look at some of the best parts the latest trailer, "Come With Me," which was revealed on Thursday.
The latest cosmetics brand to launch its own augmented reality try-on tool is Cover Girl, which introduced its browser-based experience this week.
Now that we finally have vertical plane recognition in ARKit (at least on a developer level until the spring iOS 11.3 release), the real promise of mobile augmented reality is beginning to come into focus on iOS. But a new report indicates that a major near future advancement of ARKit that could change everything has been put on hold by Apple.
Facebook may have shamelessly copied Snapchat and its camera effects for faces (as well as its World Lenses), but it might beat its social media competitor to virtual body augmentation.
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
Although The Last Jedi hype has mostly passed, there are still a good number of fans out there dueling Sith lords in augmented reality via their new Lenovo Mirage headsets. Now, thanks to an update on Thursday, those aspiring Jedi have a new AR challenge to engage in the Star Wars: Jedi Challenges app.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
Google, Facebook, and Huawei have made an investment in nurturing the future of augmented and virtual reality through $6 million in contributions to the opening of a new center at the University of Washington.
While self-driving cars appear to be as inevitable as augmented reality headsets, the auto industry and its technology partners likely have years of testing to complete and regulatory loopholes to jump through before self-driving cars hit most highways.
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
The Consumer Electronics Show (CES) is the first big tech event of 2018. This year, if the early news is any indication, augmented reality could be the big star of the show.
In the midst of outlining plans to release Pokémon Go in China and debut its new Harry Potter game during the back half of 2018, Niantic CEO John Hanke turned to the dark arts by taking a swipe at the company's AR gaming competition.
The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infancy, with headsets mostly limited to enterprise customers or developer kits and the majority of smartphones lacking the sensors necessary to achieve much more than parlor tricks.
When it comes to making smartglasses that look more like regular eyeglasses and less like sci-fi helmets, Corning International might be among the suppliers to make it happen.
Whenever you attend or remotely watch a major Apple event, you're likely to see Phil Schiller, the company's senior vice president of worldwide marketing, unveiling a brand new product on stage. Outside of an official event, Schiller is the second most likely person (after Apple's CEO Tim Cook) you'll find delivering a rare tidbit of new Apple info or perspective to the public.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
Nowadays, with the convenience of online shopping, brick-and-mortar retailers and malls have to work harder to draw shoppers to stores. This year, many of them are turning to augmented reality for assistance.
Transparent display maker Lumus has reached a deal to license its augmented reality optical engine models to Quanta Computers for mass production of displays for consumer smartglasses.
To create a destination for coffee connoisseurs, Starbucks has ordered up a venti cup of augmented reality to make the visit more interactive.
Earlier this week, we told you about the new Star Wars augmented reality collaboration with Nissan that will bring the famed science-fiction franchise to auto showrooms, and now we can show you what it looks like.
Now that the holiday season has officially kicked off, Office Depot has updated its popular Elf Yourself app with a few new augmented reality options.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
After years of tantalizing drone video, and then brief glimpses from special guests sharing photos on social media, the Apple Park Visitor Center finally opened to the public on Friday, Nov. 17.
The next frontier for AR hardware is the consumer headset, and tech companies of varying size and tenure are working hard to strike the right mix between comfort, cool factor, and cost. How these companies handle the hype and flow of information vary wildly.
While AR apps by Modiface and Perfect Corp. have made it easier for people to shop for makeup without setting foot in a store, MAC Cosmetics wants to give its brick-and-mortar customers the same experience.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
According to Digi-Capital, investors poured $1.8 billion into augmented and virtual reality companies over the last 12 months, including $300 million in the third quarter. These investments are not made without a means to monetize products and services.
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
As a long-distance runner off and on for the past, I absolutely detests hills. While there are many apps that can measure elevation and slope for certain routes, understanding spatial data on a line graph or even an elevation map can be difficult.
If giving truly is better than receiving, then The Box AR should be the best ARKit app available when iOS 11 releases next week.
There are some pretty incredible museum exhibits out there all over the world, but with a limited budget and travel options, it's hard to hit all of the museums we might want to. Luckily, there is Apple's ARKit.
Forget what you know about controlling augmented reality experiences. "Scroll" lets you interact with augmented reality using a much more subtle approach: A ring.
If you're a Doctor Who fan, you've likely always hoped to see that iconic blue box appear on your doorstep with the Doctor asking you to come on an adventure. With the 13th Doctor just announced, this seems like the perfect time to tell you that thanks to Apple's ARKit, exploring the TARDIS is now possible!
When we think of augmented reality, we usually think of it as adding things to our reality. A new demo has shown that using Apple's ARKit, we can not only add to reality but subtract from reality as well.
Luden.io just revealed more details about their mobile game "AR Tribe," made using Apple's ARKit. The company has previously focused on VR games such as InMind 2 and VRobot. This is the company's first attempt at AR, and it looks like it's going to be pretty cool.
The Sharknado franchise is, somehow, releasing a fifth movie "Sharknado 5: Global Swarming" (groan) next month. In anticipation of the film's release, the company has decided to create an augmented reality mobile game called, prepare yourself, "Sharknado: ShARkmented Reality".
