Earlier this month, Edgybees was the first game developer out of the gate with an augmented reality racing game for DJI drones called Drone Prix AR. Now, as the month closes, they are crossing the finish line with the first gaming app for Epson Moverio BT-300 Drone Edition smartglasses.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
It seems nowadays there's no limit to what type of companies are looking to invest in augmented reality. Given both the positive outlook on the future of AR, and its reported benefits for efficiency in employees, this makes sense. Safran, an international corporation with three main sectors—aerospace, defense, and security—is one such company taking the plunge into incorporating AR in their business.
The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.
The popular beauty app company Meitu is incorporating augmented reality (AR) video and image filters and effects in its selfie-editing app BeautyPlus for iOS and Android.
Augmented reality software developer Maxst has made the move into hardware with Revelio, their new untethered AR smartglasses. These stereoscopic glasses feature an Octa-core processor, 2 GB of memory, a 40-degree field of view, and a 720p display, and they do not require being connected to a phone or computer.
The entire wireless industry is working overtime to convince the world that 5G, and the higher prices associated with the faster speeds it affords, will not only be worth it but will deliver never-before-seen wonders. But few companies have produced such a stunningly well-done sales job as Three, one of the leading wireless giants in the UK.
What if you went to an art installation at one of the coolest venues in New York that you could then take with you anywhere in the world?
When filtered through the prism of the top stories of the year, the business of augmented reality 2019 was defined as much by epic failures of AR startups as it was by the promising developments that propelled the industry forward into 2020.
Apple's ARKit has built a considerable lead in terms of features over Google's ARCore, but Google's latest update to ARCore adds a capability that makes the platform a bit more competitive with ARKit.
As one of the leading makers of processors for smartphones, Qualcomm further bolstered its place in the market with the announcement of the Snapdragon 865 earlier this week.
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
The original iterations of the Terminator film franchise have served as the inspiration (via the heads-up display of the T-800) for future augmented reality dreams, so it is fitting that the current crop of AR gives the latest installment in the series a promotional boost.
Those going on crazy off-road adventures, taking their inspiration from various SUV commercials, are likely to encounter many unexpected, all-terrain dangers.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Apple might not be ready to unveil its rumored-yet-unconfirmed smartglasses. But the iPhone's current depth-sensing hardware is proving to be useful for both smartglasses makers and mobile AR apps.
It looks like Snap's foray into augmented reality billboards last year was successful, as the company has returned with two more outdoor advertisements for its Snap Originals series.
If we were to assign a theme for the 2019 edition of the Next Reality 30 (NR30), it might be something along the lines of, "What have you done for me lately?"
Despite hints hidden in internal iOS 13 code, Apple did not unveil its long-rumored smartglasses at its annual iPhone launch event on Tuesday.
If the name Leroy Jenkins elicits a reaction from you, then you are old enough to remember the iconic title World of Warcraft from its heydey (whether or not you actually played the massively multiplayer online role-playing game).
Parkinson's disease, a condition that can impair movement and coordination, affects over 10 million people worldwide. And with around 60,000 Americans being diagnosed every year, we're on track to see almost one million Parkinson's afflicted Americans by 2020.
Ever since Skynet took over the world in the Terminator film franchise, a large segment of the world's population has feared artificial intelligence.
While Modiface, YouCam, and others have been playing in the virtual make-up marketing pool for a while, here comes Google ready to splash down with a cannonball.
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Fans of the friendly neighborhood Spider-Man have yet another way to experience the web-slinger in augmented reality.
Comparing the present-day states of the consumer and enterprise sectors of augmented reality is like evaluating the merits of sports car versus work trucks. Like consumer AR, sports cars are sexy and exciting, but perhaps a bit impractical at times. On the other hand, enterprise AR is utilitarian, but it gets the job done and, in the long run, pays for itself.
After announcing at Google I/O 2019 that augmented reality content would come to Search, Google revealed how it would make that happen with the latest round of updates to ARCore.
The Avengers aren't the only shiny new toys available to Pixel handset owners, as the animated stars of the upcoming Pokémon Detective Pikachu movie have arrived in the Google Playground app.
On Monday, the world watched in horror as the historic Notre Dame Cathedral went up in flames in Paris.
It may take practice to get to Carnegie Hall, but a new mobile app gives the average iPhone or iPad owner the experience of walking on stage with a live orchestra.
The great thing about augmented reality is that so much is possible using the emerging tools and software, your only real limit is your imagination — that includes making real versions of imagined products.
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
Most of today's mobile augmented reality apps focus on individual experiences, but a new entrant into the space wants to make things a bit more social.
The hype around augmented reality has risen to a fever pitch over the past two years, and if this week's selection of business news stories are any indication, the din is about to get down right deafening.
Snapchat made augmented reality selfie effects famous, with Facebook copying the feature across its mobile apps. Of course, others have followed, but their face tracking apps often pale in comparison to the original.
We're still weeks away from a probably HoloLens 2 release, but Microsoft's immersive computing team is still hard at work on other aspects of its "mixed reality" ecosystem.
Mobile augmented reality company Snapchat now has a special option for romantic message exchanging this Valentine's Day, a day which, incidentally, happens to be the first one in 116 years where Sweethearts, the original heart-shaped candy, will be unavailable for purchase.
The augmented reality walking navigation mode for Google Maps appears to be closer to an upcoming release for the general public.
