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News: Layar AR Creators Want Their Company Back, Believing Blippar Is Ruining It

With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.

News: European Space Agency Wants to Bring Their Own HoloLens Tools to the ISS

At Next Reality, we've been following the Microsoft Hololens because of its enormous potential. Unlike virtual reality, which enshrouds the user in a complete virtual world, augmented reality melds the virtual with what's really there in front of you. And while some of us may use AR technology to stealthily surf the web during working hours, others are looking towards using AR for the betterment of society. Like putting the HoloLens in space.

NR50: Welcome to Next Reality's 50 People to Watch in Augmented & Mixed Reality

Those of us that work with or around augmented and mixed reality have seen a powerful shift in the last year as the popularity and interest have grown in the field. With Microsoft's HoloLens release, the popularity of Pokémon GO, and the constant rumor mill known as Magic Leap, the terms augmented reality and mixed reality have started to become a part of the modern vernacular more and more each passing day.