Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
One of the more obvious benefits that vertical surface detection will bring to iPhone and iPad apps with the spring 1.5 update to Apple's ARKit platform is the ability to hang virtual artwork that rests realistically on walls.
When Apple unboxes the next major update to its mobile operating system this spring, iPhones and iPads will gain some significant new features for augmented reality experiences: verticality.
Fans of The Walking Dead can now kill time until the series returns from its winter hiatus by raising walkers from the labels on bottles of wine influenced by the show.
Shanghai-based Realmax is introducing the crowds at CES to the Realmax Qian, an augmented reality headset capable of a field of view (FoV) that topples anything available on the market today.
Who said brushing your teeth can't be fun? It certainly isn't Kolibree, a company that's introducing the world to the first augmented reality toothbrush for kids at this week's CES tech conference in Las Vegas.
If you want your own lightsaber, you don't need to be a Jedi or have kyber crystals in your possession; now, thanks to augmented reality, all you need is an iPhone and a rolled up piece of paper.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
Rovio created one of the first mobile gaming hit franchises with Angry Birds, so perhaps it is surprising that, aside from a promotional mini-game developed with Zappar, the company has yet to adapt the game to augmented reality via ARKit.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
These days, location-based augmented reality gaming pioneer Niantic is best known as the developer behind Pokémon Go, but the uber-popular mobile game was not its first foray into the AR gaming genre.
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
If DroneBase's new AR platform inspires even half the creativity among its users as Minecraft did with its community, then drone pilots are about to enjoy acres of blocky worlds to explore among the clouds.
When the Super Bowl airs, every other TV network puts on reruns because no one wants to face that juggernaut for ratings. The launch of a new iPhone is the Super Bowl of the tech world, with the launch of the iPhone X being the biggest one yet.
Google just unveiled it's biggest search product in recent memory, except this time the search giant is looking to take over the world of virtual objects.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
With a new installment of the Saw horror series opening in theaters nationwide this weekend, Lionsgate is betting its ad dollars on immersive advertising to sell tickets.
A development duo has concocted an iPhone app that displays related tweets based on objects recognized by the device's camera.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.
Mobile apps themselves are not always the end product or service for generating revenue. More often, they are deployed as tactics within a larger marketing or public relations strategy.
To revise a line from the Blues Brothers, when it comes to ARKit apps, we've got both kinds — home utilities and games. As such, two more candidates for each category have made their way to the app store.
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
In off-record discussions with AR experts, the consensus on ARKit is that it takes a software approach to the depth-sensors available on Tango devices. As a result, the toolkit has shortcomings, such as detecting walls and vertical surfaces.
When Apple announced their ARKit platform in June, they immediately staked the claim to the largest augmented reality hardware platform, with millions of iPhones and iPads compatible with iOS 11 becoming AR devices this fall.
While IKEA is collaborating with Apple for its ARKit furniture app, Marxent is ready to help the rest of the interior decorating and home improvement crowd with their apps.
Drones are a fairly new craze to hit the nation. While they are accessible to the general population, good drones still typically cost a ton of money and despite all the fun they are, it's sometimes not worth it to actually buy one. If you're one of those people who would love to play around with drones — but don't want to have to buy one — Arcane Reality is developing the app for you thanks to Apple's ARKit.
As augmented reality becomes more and more integrated into the mainstream, people have been wondering the future of AR is going to look like. Jay Samit has a pretty clear idea.
Lazy makeup enthusiasts, this new service is what you've been waiting for! Makeup giant Estee Lauder's latest project incorporates augmented reality to help customers test out their lipsticks without even getting out of bed. The company collaborated with Modiface — a group that creates AR services for the beauty industry — to produce a new Facebook Messenger chatbot that uses customers' cameras to let them virtually try on the brand's Pure Color Lipsticks.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
Finding the perfect lip color can be a difficult task, to say the least. Thankfully, we're living in a world with augmented reality, where it's possible to try on lipstick from different brands at home.
Another entrant — Aryzon — has joined the competition to be crowned as the "Cardboard of AR." The Netherlands-based startup launched their Kickstarter campaign Monday (May 29) and the campaign has already surpassed its funding goal. The company expects to ship units to backers in September.
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
Augmented reality seems to be the talk of the town lately, with everything from glasses to furniture stores prepping to implement exciting, new AR technology. Well now, it looks like even our food is getting a makeover for the augmented reality future.
Apple is combining internal and external talent in an effort to give them in edge in the augmented reality market, though we still don't know what form their foray into alternative realities will actually take.
AR.js is a new JavaScript solution that offers highly efficient augmented reality features to mobile developers. With HoloJS released back in December, there is a potential that the free AR.js, developed by Jerome Etienne, one of Next Reality's 50 people to watch in augmented and mixed reality, could work with the Microsoft HoloLens as well.
A development team in Silicon Valley is nearing early access release of a new hardware-independent augmented reality platform called Phantom AR.
Last month, Dr. Sung-Hoon Hong, Vice President of Samsung Electronics, announced at the Virtual Reality Summit in San Diego that Samsung would be moving into the augmented reality market. According to a recently published patent application, that move has begun.
