News: The First 5 Minutes May Be Lingerie, but the Rest Is Hardcore Football
In America, football has become religion. And that religion has blossomed into an unstoppable juggernaut, which has rocked the very foundations of both television and business. In an era where fragmentation has savaged traditional network television, the NFL's Nielsen ratings (both the season games and the Superbowl) have defied gravity and actually increased.