Put yourself in Google's shoes: You know that business is becoming increasingly mobile, but the mobile operating system you maintain is wide open by design, and it's garnered legions of loyal fans that love to explore and exploit every aspect of it. There's a clear conflict of interest developing.
Over the past week, we are seeing more companies capitalizing on services leveraging augmented reality. One company secured funding to expand their service, while two other companies grow its own services through acquisition.
Google announced several new devices (as well as updates to existing devices) that will take advantage of the company's augmented and virtual reality platforms.
Kings Dominion, an amusement park located in Doswell, Virginia, just announced a mobile augmented reality game for park visitors. Gameplay in The Battle for Kings Dominion — available on May 19 for iOS and Android devices — follows the playbook designed by Niantic through Ingress and Pokémon GO.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
We're all guilty of a little social media stalking now and again. Or ... every day. Who's keeping track? Everyone secretly wants to know what their ex/arch nemesis is doing for the weekend via Snapchat or Instagram Stories.
This week's Market Reality covers a variety of business news from acquisitions and partnerships to competitive and technology assessments to quarterly financial results.
Augmented and mixed reality developer Arvizio is working on a suite of software solutions for enterprises that will extend HoloLens capabilities as a full-fledged collaboration and conferencing tool. The company will demonstrate its Mixed Reality Studio suite to attendees at the Augmented World Expo, which begins later this month in Santa Clara, California.
Your friends are ditching Snapchat for Instagram. After the social network turned camera company announced it lost $13.30 per user in its first quarter as a publicly traded company, well, it doesn't look too good for the platform's future, y'all.
Oh, Uber. It's not often to hear your name in the news and have it mean something good. You're being sued, you're crashing, your driverless program is falling behind. But I have to hand it to you; when the world is crumbling around you, you continue to fight against it. You've even made it to Canada.
Intel launched their Advanced Vehicle Lab in Silicon Valley this week, and the tech giant is now on the hunt for potential partners.
In a video released Tuesday, Microsoft arguably began to position the HoloLens and Windows Mixed Reality as the future of education. A smart tactic meant to coincide with their other education-related announcements made on the same day.
The good news keeps on coming for Samsung! According to the market research firm Strategy Analytics, the Korean giant sold a whopping 7.2 million Galaxy S7 and S7 Edge smartphones in the first quarter of this year. That totals 55 million of the company's flagship smartphones sold since their launch in March 2016.
It's no secret that Samsung had a lot of bad press this year. Despite this, we've reported how, even with the massive negativity in the media, Samsung has been expected to have an excellent Q1. Not only have those expectations been confirmed today, but Samsung has announced they are also working on a new flagship smartphone. One that some say could be the Note 8.
Last week, Next Reality wrote about how the Microsoft HoloLens team is partnering with thyssenkrupp. Their mission? To bring mixed reality to the workplace. Now, Microsoft has just confirmed in a blog post that the HoloLens has passed the basic impact tests for protective eyewear in North America and Europe.
This just in! Some of Frito-Lay's chips might be bad for your health for reasons other than the fact that they're deep fried potatoes.
Apple staff will be put through their paces now that the company's "Automated System" for driverless cars is in motion.
Verizon has long been king in the wireless provider market, but recently it has had to step up its game in the data department. A limited data plan — with supposedly superior service — was no longer cutting it for customers. Many of whom left to take up the sweet, sweet offers of competitors like Sprint and T-Mobile. This past fiscal year, Verizon had a net loss of customers in the first quarter. Something that has never happened to them before.
During his opening address on April 18 at F8, Facebook's developer conference, CEO Mark Zuckerberg launched the company's augmented reality platform centered on artificial intelligence-powered cameras.
General Motors Co. (GM) is set to expand their fleet of driverless cars in San Francisco, Detroit, and Scottsdale, according to documents filed by the company.
With products and solutions offered by the likes of Scope AR, Trimble, DAQRI, VIATechnik, and others, augmented reality is becoming a hot commodity for improving productivity while maintaining safety in the construction and manufacturing industries.
Uber wants you to forget about cars and start thinking about fully autonomous flying as an alternative—a more "economically favorable" way of getting to your grinding nine-to-five.
It isn't too hard to see John Hanke's bias towards augmented reality. His company, Niantic, created the astronomically profitable game Pokémon GO, which revolves around AR technology. However, Hanke has a case against virtual reality—he believes it just won't be healthy, in more than one sense of the word.
While it remains unknown how exactly augmented reality will make its way into the mainstream (the Microsoft HoloLens sitting at $3,000 isn't exactly accessible), many brands have been trying to integrate the tech into their mobile apps, mimicking the success of Snapchat and its popular AR filters. One of those brands going all in on augmented reality is Shazam.
In a twist in the tumultuous lawsuit between Uber and Waymo, Uber revealed today that they found a document on an employee device, allegedly stolen from Waymo.
Within the coming months, software startup Neurable plans to introduce the next paradigm in virtual and augmented reality: the brain–computer interface (BCI).
Apple made headlines last month when it announced it would acquire the popular application Workflow. Now, the company should be making waves again with the news that they will reimburse customers who purchased the app.
For a long time, Apple has kept the upper hand on Android as far as app revenue is concerned. However, this tradition looks likely to change this year, as Android's app sales are expected to surpass Apple's.
Amazon has been toying with the idea of opening physical retail stores for some time now, even opening old-fashioned bookstores in select locations and teasing cashier-less convenience stores. But the online retailer has some new ideas in the works, including implementing virtual and augmented reality into retail home stores.
Andy Rubin, the cofounder of Android, departed Google in 2014 to go on and start his own smartphone company, Essential. Rubin first gave us a clue at what he would be working on when he announced in January that he wanted Essential to create a premium smartphone with a bezel-less edge-to-edge display.
Earlier last week, there were a number of fake five-star WhatsApp reviews to be found on the Google Play Store. Now, Gmail, Chrome, Messenger, and Firefox are all the latest victims to be saturated in five-star spam that wrongly refers to the word "game" in reference to non-game apps.
In case we haven't beaten the '90s revival to death enough, now Nokia is coming back to the US market. The three Android midrange devices that made their debut at Mobile World Congress last month are set for a global release, meaning they will also make their way stateside.
A proof of concept for an overhead crane training simulator is in the works. Using Microsoft HoloLens and an industrial-style controller, trainees can pick up holographic loads and transport them throughout a warehouse setting.
At Adobe Summit 2017 this week, Adobe announced they are looking to occupy a new space in the market by combining their analytic capabilities with augmented reality. Teaming up with Microsoft, the company has combined Adobe Sensei software with the HoloLens, reports GeekWire. Together, the tech and software create a new tool for retailers to track their consumers' habits.
According to new rumors, Samsung, still stinging after the Note7 recall debacle, is determined to be the first to release a foldable smartphone. According to ET News, the company is going to begin prototype production of their always-rumored but never-seen folding smartphone in the third quarter of this year.
In a world increasingly regulated by computers, bugs are like real-life cheat codes. They give you the power to break the rules and do good or bad without ever leaving your seat. And government agencies around the world are discovering and stockpiling unreported bugs as cyberweapons to use against anybody they see fit.
Earlier today, Alphabet announced that the Self-Driving Car Project has officially graduated from their innovation factory (X) and will now operate as an independent company called Waymo.
The Note7 fireworks bonanza was unprecedented in scope. A recent report suggests that Samsung could lose upwards of $20 billion in lost profit due to this fiasco.
This year, there's no need to waste time and energy stringing colorful Christmas lights all over your home and yard. All you need is the Circuit Marker from AgIC, a Japanese technology company, and you're ready to deck the halls.
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
