While Snap may eventually compete with Apple and Samsung in selling smartglasses to consumers, today it is helping them achieve their business objectives via augmented reality.
The recent release of the Looking Glass Portrait has gotten the public excited about personal displays that simulate 3D visuals, but in the public display marketing space, this is an area that has already received a lot of attention.
Over the past few weeks, Google, Snap, and Facebook have all taken their turns to show off their new augmented reality technologies. This week, it was Apple's turn, with new AR features for iOS 15 along with new capabilities for developers.
If you were to summarize the path Snap has taken towards augmented reality smartglasses with a meme template, how it started would be the first-generation Spectacles camera glasses and how it's going would be the next-generation Spectacles with AR capabilities.
If you've ever wanted to start learning to code but haven't known where to start, then one of the best places is with Python. It's great for introductory programmers, and it's also a must-have addition to the repertoire of anyone experienced in the industry. As of 2019, over eight million programmers have used Python, and the industry has only grown since then, so the best time to start practicing is today!
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
Ever since Snapchat rebuffed its acquisition attempts, Facebook has morphed Instagram with features from Snapchat, such as stories, chat, and, of course, augmented reality.
The tech world was taken by surprise this week with the unexpected unveiling of Snap's augmented reality Spectacles smartglasses.
Currently, the COVID-19 pandemic is showing signs of winding down, nevertheless, Google will still hold its annual I/O developer conference as a virtual affair, with keynotes and sessions available as live streams and on-demand videos starting Tuesday, May 18 and concluding on Thursday, May 20.
Since its launch two years ago, the HoloLens 2 has been the best AR headset available, and nothing has come close to touching it since.
Apple released the newest update for iPhone, iOS 14.5.1, today, Monday, May 3. The update (build number 18E212) is the first since iOS 14.5, which Apple made available one week earlier on Monday, April 26.
Apple seeded developers the second iOS 14.6 beta today, Friday, April 30. The update (build number 18F5055b) comes four days after the launch of iOS 14.5, which introduced over 60 new features and changes to iPhone, and eight days after the first 14.6 beta hit developers' iPhones.
The progress Tooz has been making in the smartglasses space has been mostly kept under wraps, but the company is slowly giving us a deeper look at what it has in store for smartglasses wearers.
The march of Amazon to insert itself into nearly every retail arena continues with the e-commerce giant's latest move to launch its own brick-and-mortar beauty salons.
Gamers, anime fans, and those with an interest in Japanese culture are in for an AR treat courtesy of Google.
The enterprise applications powering the adoption of the HoloLens 2 are only just ramping up as developers continue to work with the still relatively new hardware.
The year 2020 sparked a trend of people moving out of big cities, with some opting to buy mobile homes and vans to travel rather than be cooped up in a tiny apartment during quarantine.
Apple just seeded developers the sixth iOS 14.5 beta today, Wednesday, Mar. 31. The update includes a calibration for battery health measurements for the iPhone 11 line, as well as two new Siri voices.
As if teasing its own smartglasses weren't enough, augmented reality gaming developer Niantic gave gamers a glimpse of how 5G speeds can revolutionize how they play mobile games in the near future.
Microsoft believes its Mesh platform can help developers build immersive AR apps more easily. We spoke with a member of the Microsoft team to learn more about the platform.
Two of the three entities behind Pokemon GO, the reigning champion in mobile augmented reality gaming, are joining forces again to see if lightning can strike more than once.
Apple released the fourth public beta for iPhone today, Monday, Mar. 15. The update (build number 18E5178a) comes three hours after the fourth 14.5 developer beta, and includes references in its code to a new "City Charts" playlist feature in Apple Music.
Apple released the fourth developer beta for iPhone today, Monday, Mar. 15. The update (build number 18E5178a) comes 13 days after Apple seeded developers the third 14.5 beta, and 12 days after public testers received their third 14.5 update.
It's getting harder and harder to escape ad tracking by the day. For the latest example, look no further than T-Mobile. The No. 2 carrier updated its privacy policy on Feb. 23, 2021, indicating that it would start sharing customer data with advertisers under the guise of more relevant ads starting April 26. If that's not something you'd like to participate in, there's a way to opt-out.
These days, there's more content than ever, and the sheer amount of titles out there can make picking something to watch seem near impossible. Netflix does provide suggestions based on content you've already viewed, which helps, and the company believes so much in its algorithms that it now gives you the option to auto-download videos on your devices based on your interests, no decisions required.
After weeks of reports about their first augmented reality device, Apple actually shipped a real AR product this week in the form of a TV tie-in AR app.
Since launching its web-based AR platform in 2018, 8th Wall has continued to push the boundaries of what brands can do with AR experiences outside of native apps.
Like the layers of an onion, 2021 continues to peel back new hints of Apple's kinda-secretive augmented reality device development.
How do spammers get your email? You give it to them. Not directly, no — you sign up for an app or service and happily hand over your email to verify your new account, then that app or service sells your email address to marketers who now know what kinds of apps and services you like.
If you've been thinking about changing careers and you have just a little bit of time, The Ultimate 2021 Web Developer & Designer Super Bundle may be just what you need. This is also the perfect time to get it because it's on sale for $34.99, which is 98% off the regular price of $1,886. You'll get 14 courses that offer 39 hours of content on HTML, JavaScript, CSS, and more.
You only 'thought' the HoloLens 2 was the most expensive augmented reality device on the market. As with many things tech, Japan is here to up the ante with what may indeed be the most expensive AR-dedicated wearable we've seen—the Canon MREAL S1.
Hand tracking is a key component in making natural interactions with augmented reality content, and one of the leading technology makers in this discipline has just improved on its tracking engine.
Most iPhones are more than capable of shooting crispy, high-quality video, perfect for any TikTok account to use. But if you're serious about the platform, especially in the long-run, you don't want just any iPhone. Instead, you'll want to pick up an iPhone 12 Pro or 12 Pro Max.
To kick off 2021, the Apple rumor mill is spinning yet again. This time a familiar item is on the menu: an augmented reality device.
We often discuss the augmented reality efforts coming from the biggest players in Silicon Valley like Google, Facebook, Apple, and others, but one name that keeps coming up when you really begin to dig into the AR space is Vuzix. Since the late '90s, the company has quietly but deliberately worked to build itself into a viable competitor in the enterprise space via its wearable display technology.
At first glance, it may not sound like there's much value in doing a crossword puzzle in augmented reality, but The New York Times has managed to revamp the pastime as an immersive game.
The iOS 14.4 developer beta was pushed out a day ago, and now the iOS 14.4 public beta is out and ready for your iPhone. At first glance, there's not much to look at in the new beta release, and it's not yet known if it lays out the groundwork for missing features such as 5G data with dual SIMs, shared third-party app subscriptions, and Xbox Core Controller.
The next big phase of iOS 14 has started with the release of the iOS 14.4 beta. Right now, the developer-only beta features only one known item. Apple introduced the ability to scan App Clip Codes in iOS 14.3 with the Code Scanner control, and now in iOS 14.4, you can launch a local App Clip experience via Camera, NFC, Safari Smart App Banner, or iMessage.
UPDATE: Entries are now closed. Thank you for participating! Next Reality is where we help you literally 'see' into the future of augmented reality, and to help with that mission we're offering three free pairs of Snap Spectacles 3 to three lucky readers who sign up for the Next Reality daily AR email newsletter.
In response to Sony unveiling its own holographic display back in October, Looking Glass Factory CEO Shawn Frayne quickly penned a letter welcoming the electronics mainstay to the field, with a post-script teasing the reveal of their own for December of 2020.
