Hashtags are the backbone of Instagram. They connect photos from users all around the world and give visibility to users who don't have many followers. Now, Instagram has added more functionality to this indispensable tool, and this new feature lets you follow hashtags in your main feed right alongside all the pics and videos you see already from people or companies you follow.
Researchers at Disney have demonstrated the ability to render virtual characters in augmented reality that are able interact autonomously with its surrounding physical environment.
It appears that the new AR app from LEGO is inching closer to release.
The Star Wars saga may have occurred a long time ago in a galaxy far, far away, but Nissan is using a futuristic technology to bring stormtroopers and droids into its dealerships.
Just as the Transformers animated TV series of the '80s were basically half-hour commercials for toys, a new Transformers AR app for iOS similarly functions as a promotion for the latest installment in the film franchise.
A Brooklyn-based startup has launched a glasses-free holographic display for less than the cost of an iPhone 8 Plus.
Snapchat's popular AR lenses just got a lot more useful for businesses, as the company has now opened its Context Cards platform to sponsored content.
The would-be role of Snap Inc. as the first step toward mainstreaming wearable tech in the form of glasses has stalled, and now we have proof. In the company's third quarter financial results report, released on Tuesday, Snap Inc. revealed that it will lose nearly $40 million due to unsold Spectacles, the camera glasses first sold at kiosks throughout the US.
If you need a little inspiration for tonight's Halloween festivities, this augmented reality magazine cover featuring the Dark Knight himself, Batman, may do the trick.
It's finally that time. Stranger Things 2 dropped today, just days before Halloween. And to get you in the mood, Snapchat has quietly launched a spooky new filter that lets you immerse yourself in the world depicted in the hit Netflix series.
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
Going live on Instagram is a fun way to interact with your followers. It lets you forgo the usual meticulous editing and framing in exchange for giving your friends and fans a glimpse into your real, unfiltered life. Now, your followers don't need to be separate from that experience, with a new update that will let you invite viewers to join in on your live videos.
For those who enjoy the finer things in life, premium Scottish distillery The Macallan is bringing an augmented reality art gallery, viewable through the high-priced Microsoft HoloLens, to select cities in celebration of whisky season.
Investors are ready to throw their money at augmented and virtual use cases that demonstrate a business purpose and a return on investment.
Avegant Corporation has begun shipping display development kits based on its light field technology that other companies can use in their augmented and mixed reality devices.
As promised earlier this year, Neurable has introduced limited beta of a Unity-compatible software developer's kit (SDK) for its brain control interface (BCI) for augmented and virtual reality.
Apple has sprung a massive AR following since the announcement of their ARKit, with users waiting to see what exactly the tech giant will do next.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
As a side scrolling game, performing various jumps in Super Mario Run on your iPhone or Android is as vital as eggs in a breakfast buffet.
With mobile developers near and far primed to implement augmented reality into their iOS apps with Apple's ARKit, uSens offers them a new tool for markerless location tracking.
Heathrow Airport's most recent arrival isn't a flight, but rather an interactive children's game featuring augmented reality technology.
Developers are really having a field day with Apple's ARKit, announced last month. Since it's release to developers, videos have been appearing all over the Internet of the different ways that developers are getting creative with the ARKit using iPhones and iPads.
Though the Microsoft HoloLens' release to the consumer market is still a distant thought at the moment, Ubisoft is preparing for the future with the unveiling of AR video game prototypes.
Today, Facebook Messenger is rolling out Discover, a feature that helps you chat with companies and locate nearby businesses of interest to you. First discussed in April at Facebook's developer conference F8, Discover is finally available for public use.
With the massive popularity of online clothing brands like Missguided and Fashion Nova, it seems that shopping in-store is a thing of the past. I admit that I love browsing from the comfort of my own bed, but there's something to be said for actually going to a store, speaking to people with similar tastes and penchants for shopping. Fortunately, with Frenzy — Shopify's new app for iOS — you get all of the convenience of online shopping, plus the opportunity to interact with other users in pe...
You're working on your iPhone or playing an awesome game when you receive a notification. You take too long to look up from your activity, so before you get a chance to see what's up, the notification is gone. Persistent notifications won't disappear on you like the default disappearing ones in iOS 11 and iOS 12, giving you as long as you need to check them. Here's how to set them up.
German tech store Saturn is experimenting with an AR alien called Paula to push their products ... That's a sentence I never thought I'd write.
What companies do you think have a unique and compelling take on social media? Wendy's is certainly confident, to say the least. But Lufthansa Airlines is taking a different approach than most — and it seems to be working — as they give passengers a look behind the scenes through Snapchat Stories.
Google's working on a new mobile operating system called Fuchsia, and while we don't know much about how they intend to use it, we're now getting a glimpse at what the main interface will look like.
Texas has become only the latest state to face an unfortunate outbreak of mumps, but so far seems to be the hardest hit. On April 12, two days before the CDC's report was released, the Texas Department of State Health Services released a health advisory indicating this is the highest instance of mumps reported in 22 years.
NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong.
If you've been longing since the '90s for the total Clueless experience of virtually trying on clothes, you missed out by not attending London Fashion Week earlier this year.
Unity 5.6 was just released on March 31, and it will be the last entry in the Unity 5 cycle. With all of the new features, it looks like Unity 5 is going out with a bang.
4DViews, the volumetric capture company that films actors and performers in augmented and virtual reality for things like movies, TV series, and applications, has just released the app 4DViews: Raise Virtual to Reality, to demonstrate its technology for smartphones.
360world, a Hungary-based tech company involved in motion control and augmented reality, released information today about their latest products, the CLAIRITY HoloTower and CLAIRITY SmartBinocular. These tools are designed to bring augmented reality into the hands of air traffic controllers, via Windows Mixed Reality, to greatly improve their workflow over tools already in use.
Judges at the South by Southwest (SXSW) Accelerator Pitch Event named Lampix the winner in the Augmented and Virtual Reality category, conference organizers announced today. The ninth annual competition, which took place over the weekend in Austin, Texas, pitted 50 startup finalists against each other in 10 technology categories.
Mimesys, whose core focus has always been about creating holographic representations of humans for virtual and augmented reality, has released a video showing off their holographic communication platform in action. This new communication tool uses a combination of virtual reality, with the HTC Vive and a Kinect, and mixed reality, with the HoloLens, to allow the users to have virtual meetings from anywhere in the world as though they are in the same room.
Merge VR, a company mostly known for its virtual reality experiences, is moving into and creating an augmented reality experience that combines an iPhone or Android smartphone, a set of goggles to put your phone in, and a box about the size of a Rubik's Cube which looks more akin to the Lament Configuration seen in the Hellraiser film series. When used in concert with the smartphone and goggles, the toy cube, called Holo Cube, becomes one of many AR experiences.
When developing for the HoloLens, keeping a constant 60 fps (frames per second) while making things look beautiful is a challenge. Balancing the processing power to display complex models and keeping the frame rate where it needs is just a straight up painful process, but a solution seems to be on the horizon.
Dutch police are using a system very similar to Pokémon GO on smartphones, but they aren't walking around trying to catch little pocket monsters. The purpose of this system is to give augmented reality help to first responders who may be less qualified to work a fresh crime scene. If successful, the idea of a contaminated crime scene could be a thing of the past.
