Market Reality: Game of Thrones in AR, Microsoft Preps HoloLens 2 for Devs, & Epic Gives Out Magic Leap Headsets
Developers in the augmented reality industry got a lot of love this week.
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News: The Future of Augmented Reality Mainstream Adoption
What does mainstream augmented reality look like? I'm not talking about the stuff you see in concept videos and science fiction films. No. What does it really look like?
News: 7-Eleven Delivers Assist to BodyArmor Drink with Augmented Reality Promotion for NCAA Basketball Tournament
Now that the NCAA Basketball Tournament is underway, 7-Eleven has decided to launch an augmented reality experience to remind basketball fans where they can quench their thirst throughout March Madness.
How To: 10 Roblox Settings You Need to Double-Check to Safeguard Your Child's Privacy
Among the younger generation, Roblox rivals major titles like Minecraft as one of the most popular online games out there. In fact, it's common to hear children tell new playmates to "friend me in Roblox!" so they can play together online. There's nothing inherently sinister here, but with all the online interaction, kids' safety becomes a factor.
News: The Razer Phone 2 Goes Official with 2018 Internals in a 2017 Body
Late last year, we got a little surprise from Razer. The gaming company released its first smartphone, and as expected, it targeted gamers. Branded as a gaming phone, it started a trend which several other companies followed soon after, including ASUS, Xiaomi, and even Samsung. So as you can imagine, many are excited about its successor.
NR30: The Mobile AR Leaders of 2018
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
News: Venus Williams Joins Her Sister in AR via American Express Installation at the US Open
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
News: Augmented Reality Puts the Magic in 'Magic: The Gathering' Cards
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
News: Snapchat Unlocks Snappables Augmented Reality Games for Brands Including Candy Crush, Bud Light & Dunkin' Donuts
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
How To: Enable 3D Touch to Stop Accidental Discharges While Playing PUBG on Your iPhone
PUBG is continually getting better and more intuitive with each update, and version 0.4.0 is no exception. Besides a new training map to help you practice and a faster-paced arcade mode for on-the-go gaming, the newest version of PUBG now includes a feature that exclusively caters to iPhones from the 6S on up.
Market Reality: Apple's AR Toolkit Is Slowly Catching on While Google & Snap Invest in More AR Development Tools
The business of enabling the development of augmented reality experiences appears to be as lucrative as AR app development itself.
News: An Augmented Reality Game Brings the Monsters of The Rock's 'Rampage' to Your City Skyline
Given Dwayne "The Rock" Johnson's blockbuster movie pedigree and the promotional power that usually accompanies his work, there's a certain predictable symmetry in the news that Rampage, a movie adaptation of the classic arcade game, has now become an augmented reality mobile app.
The Mobile Advantage: Why You Should Be Playing Fortnite Battle Royale on iPhone
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
News: Makers of Ghostbusters World Scare Up Sneak Peek of Gameplay Footage
Sony's Ghost Corps, the caretaker of the Ghostbusters franchise, just released some pre-alpha gameplay footage from the upcoming Ghostbusters World location-based AR game to whet the appetites of would-be hunters of the paranormal.
News: Niantic Acquires Escher Reality to Add Multiplayer Capabilities to Its Apps
Soon, Pokémon GO allies attacking a raid boss at a gym will be able to do so together in augmented reality.
Market Reality: While Apple & Vuzix Bet on AR, Game Developers Are Less Enthusiastic
This week, saw two companies leaning on AR to prop up their financial futures. On one hand, Apple made quite a bit of AR-related news ahead of its quarterly earnings report next week. On the other hand, Vuzix launched a pre-order program for its Blade smartglasses and closed the largest financing deal in the company's history to fuel its ongoing headset production.
News: Merge Locks & Loads 6DoF Blaster for Mobile AR Shooting Games
On Monday, toy maker Merge virtually blasted its way into CES 2018 with a new tech-meets-toys innovation in the form of an augmented reality gun controller for use with smartphone-powered first-person shooter apps.
News: This Choose-Your-Own-Adventure AR Game Makes the Merge Cube a Compelling Stocking Stuffer
Did you forget to get a Christmas gift for that niece or nephew who you see once a year? If you're lucky, the Walmart near you may have a Merge Cube in stock. When paired with the 57° North game for the Merge Cube, the mysterious-looking cube offers the possibility of extended sessions of virtual adventure in the palm of your hand. Available for $2.99 through the App Store or Google Play, 57° North is a choose-your-own-adventure game that takes place in augmented reality.
Market Reality: Snapchat's World Lenses Are Just the Tip of the AR Advertising Iceberg
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
Dev Report: These College Students' AR Game Had Their School LARPing a Cyberpunk 'Humans vs. Zombies' in AR
Anyone who knows me well is aware that I am a cyberpunk junkie. The conflict between lowlifes, corporations, and the government, flavored with dystopian future, high technology, transhumanism, artificial intelligence, and noir storytelling, just does something for me.
News: 11 iPhone AR Demos That Will Change How We Use Our Phones
Apple demonstrated their continued interest and investment into the awesome world of augmented reality during their Sept. 12 event, highlighting a few new AR games that will appear on iPhones thanks to ARKit. But that's not all you can expect — as long as you have an iPhone with an A9 chip or later, there will be a ton of cool new AR tools, games, and other apps to play around from the App Store.
Apple AR: Upcoming Game Easily Shows You How to Master Paintball
If you've ever wanted to hone your paintball skills, without spending a ton of money and making a huge mess, Show Me Virtual and Apple's ARKit have an app for you.
Apple AR: Adventure Awaits iPhone Gamers in ARKit-Based RPG
Another day brings another Apple ARKit demo, this time for a first-person role playing game that inserts villagers, vendors, and villains into real world locations.
Apple ARKit: ePlay Lines Up to Tackle Fantasy Sports with ARKit
Sports gaming company ePlay Digital, Inc. is looking to capitalize on the fall launch of iOS 11 and ARKit with an augmented reality fantasy sports app.
Market Reality: Greycroft, Zell Lurie Invest in Gaming, While Vuzix and Ubimax Pursue Businesses
Augmented reality can be used to fascinate and entertain, but it can be applied in the workplace. While companies on the entertainment end received their votes of confidence via funding, two companies working with enterprises demonstrated their worth by teaming up to pursue customers.
News: Freeze Tag Mimics Niantic with Garfield-ified Version of Pokémon GO
If imitation is the sincerest form of flattery, then Niantic must be blushing constantly, as numerous copies of Pokémon GO have spawned over the past year or so, seeking to capture the same success, often adding the lure of tangible prizes from brand partnerships.
How To: Get Your Hands on the New SNES Classic Edition
Nintendo's Super NES Classic system, a pint-sized version of the iconic Super NES from the '90s, is highly anticipated in the gaming world. The retro system has already met its fair share of controversies and it's been a long journey to preorder. Finally, the Super NES Classic is officially available for preorder, but it's selling out fast.
News: Game Dev Superstar Leaves Windows Mixed Reality Team to Return as GM of Bioware
Casey Hudson, the one-time project director for games like Star Wars: The Knights of the Old Republic and the original Mass Effect trilogy, has announced his return to his former home, Bioware as the General Manager. Of course, that also means he is leaving his role at Microsoft Studios as Creative Director, where he was reportedly working on both Xbox One and HoloLens projects.
News: Zappar Pitches Baseball AR Mini-Game for Wise Snacks
Wise Snacks wants baseball fans to reach for potato chips instead of peanuts and Cracker Jacks, and it's calling augmented reality out of the bullpen to close the deal.
News: Become Fluent in Daenerys Targaryen's Mother Tongue Using the Duolingo App
"Valar morghulis." Don't know what that means? You should probably download Duolingo for Android or iPhone.
News: Pokémon GO Gyms to Be Shut Down Temporarily for Anniversary & Updates
Niantic announced today that all gyms in Pokémon GO will be closed while the company prepares to celebrate two major anniversaries for the game. There will be updates, in-game celebration, and the first ever real-world Pokémon Go event.
Cavs vs. Warriors: How to Watch the 2017 NBA Finals on Your Smartphone for Free — Without a Cable Subscription
Who said sports need parity to be fun? For the third year in a row, the Cleveland Cavaliers are facing off against the Golden State Warriors on the NBA's biggest stage, and basketball fans everywhere couldn't be more excited.
News: Classic '90s Game Lemmings Comes to the HoloLens
If there's one thing entertainment companies love, it's rebooting aging franchises. But design firm Globacore Interactive Technologies appears to have taken rebooting to the next level by remaking the classic '90s game Lemmings specifically to work on the HoloLens, Microsoft's mixed reality headset.
News: Archer AR App Deputizes Viewers as Detectives
The producers of FX's animated series Archer have devised a plan to introduce augmented reality hijinks into its eighth and penultimate season with a new app for iOS and Android devices.
How To: Install Mini DayZ on Your iPhone & Play It Now Before Its US Release
DayZ is a first-person shooter game for Windows that places you in a vast post-apocalyptic world filled with zombies and other players that are all out to get you. Famous for its realism, DayZ has garnered a cult following and influenced many subsequent games in the genre. But now, Bohemia Interactive, the brains behind DayZ, has developed a mobile-friendly version of the game for iPhone and iPad, aptly named Mini DayZ. Mini DayZ comes with a ton features that will definitely keep you busy. W...
Concept: HoloLens App 'Future Boy' Turns a Painting into an Interactive 3D Game
The HoloLens opens up new, digital locales within our physical world, so it was only natural for the HoloLens Challenge to ask developers to create a portal into one. One developer rose to the task and gave life to wall art, turning it into an interactive game called Future Boy.
News: The Floor Is Actually Lava on the Microsoft HoloLens
Unless you had a master of visual effects for a parent, you had to imagine the floor was actually lava when playing the classic furniture-hopping game. With a Microsoft HoloLens, however, you don't have to imagine anything.
News: These Devs Are Making Awesome Voice-Activated Magic Spells for the HoloLens
LARPing, or live action role-playing, can look a little silly because it requires a lot of imagination to suspend reality. But mixed reality technology like the Microsoft HoloLens can change all of that with voice commands and special effects.
News: Oculus Releases Minecraft for the Samsung Gear VR
The team behind Minecraft, the popular open-world game beloved for its freedom to create and build, has teamed up with Oculus to release an official edition that takes you even further into the block-based world using a Samsung Gear VR headset. While the Oculus Rift version itself is still forthcoming, Gear VR users can play right now.
News: How to Get Tons of Paid Android Apps for Free
Whether it's delivery drones or getting the U.S. Postal Service to ship packages on Sundays, Amazon continues to remain innovative and ahead of the game, as further evidenced with their mobile app, Amazon Underground.