While "Baby Yoda" from The Mandalorian threatens to overshadow it, Star Wars: The Rise of Skywalker arrives in theaters next week, which means it's time for Disney and Lucasfilm to ramp up its promotional strategy.
After achieving viral and financial success with its Gender Swap and Baby Face camera filters, Snapchat has returned with the augmented reality equivalent of Benjamin Button.
Halloween is barely in the rearview mirror, but Coca-Cola is ready to bypass Thanksgiving altogether to accelerate the arrival of Christmas, and the brand has enlisted augmented reality as an accomplice.
Google's strategy for updating its apps with dark mode options is apparently "one at a time" and "as slow as possible." Even after the company added a dark theme to many of its apps for Android and iOS, such as Calendar, Chrome, Keep, and Photos, Gmail seemed to remain "light" for the longest time. However, the app now supports dark mode on both mobile OSs. Here's how to enable it.
We already know that major players like Magic Leap have been planting the seeds of augmented reality for mainstream consumers through wireless partnerships with AT&T, NTT Docomo, SK Telecom.
A company whose sole product line is smartphones might be worried about early proclamations that the smartphone is dead with the advent of augmented reality wearables.
The collaboration between Magic Leap and Wacom, which was first announced during last year's L.E.A.P. conference is progressing rapidly.
In the wake of Apple and Google pitching augmented reality to schools, McGraw-Hill is stepping up its own augmented reality efforts for education.
In just a few weeks, on May 29, the annual AWE (Augmented World Expo) conference will take place once again in Silicon Valley (Santa Clara, California, to be exact).
At its F8 developer's conference in 2016, Facebook went on record with a roadmap that called for augmented reality integration into Oculus within 10 years. Now, it appears as though Facebook is accelerating those plans.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
Snapchat and Snap Camera aren't the only augmented reality apps available for couples to use on Valentine's Day.
It looks like Facebook really likes Google's augmented reality leadership talent, as the social media giant has hired away another employee from the AR and VR team at Mountain View to lead its team for a product that brings Facebook's AR platform into homes.
After entering the UK's version of bankruptcy last month, Blippar's assets are up for sale, and bidding ended today.
In the latest example of non-tech companies taking on augmented reality marketing, online travel site Travelocity has added an AR version of its Roaming Gnome mascot to its mobile app.
On Thursday, Snap released three new templates for its Lens Studio that will give creators access to augmented reality capabilities previously only available to Snap's own design team.
This time last year, we got our first taste of what mobile app developers could do in augmented reality with Apple's ARKit. Most people had never heard of Animojis. Google's AR platform was still Tango. Snapchat introduced its World Lens AR experiences. Most mobile AR experiences existing in the wild were marker-based offerings from the likes of Blippar and Zappar or generic Pokémon GO knock-offs.
The fortunes of ARKit and ARCore are still in the hands of developers, who have been increasing the number of mobile augmented reality apps on the market, but perhaps not as fast as companies like Apple might have expected. But one new product is looking to literally kickstart mobile AR gaming by introducing a few key components that harness the traditional board game model.
When Magic Leap One owners unbox their new devices over the next few months (or, if they are lucky, days), they will have some familiar augmented reality news content to consume.
Another branding team has stepped up to the bar to order a tall glass of augmented reality for its marketing campaign, this time through a mobile app for Rémy Martin VSOP Limited Edition cognac.
Less than two months after launching its augmented reality platform for casual gaming and shared experiences, Snapchat is ready to make Snappables available to advertisers.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
During Snap Inc.'s quarterly earnings report, released on Tuesday, the company disclosed that it snagged a revenue total of $230.8 million for the first quarter of 2018, an increase of 54% compared to last year, largely fueled by its augmented reality offerings and other advertising products.
Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let this hiccup deter you — we've found a simple workaround to play the game on your iPhone right now.
Hearthstone, Blizzard's online card game, combines strategy with a fun spin on the World of Warcraft lore to create a unique experience. With the latest expansion (The Witchwood) on the horizon, you'll want to make sure your collection is ready for when the set drops in April. Fortunately, you can get free packs on iPhone or Android to help prepare.
Assassin's Creed Rebellion is a welcome addition to the popular gaming franchise, garnering great reviews so far. Unfortunately, the game has been stuck in soft-launch limbo for almost a year, with no firm release date in sight. With a little legwork, however, you can try the game out for yourself right now.
Apple CEO Tim Cook's most recent tech prophecy is that "AR will change everything." And now, that includes Apple's own website.
Facebook just ratcheted up its ongoing augmented reality war against the competition by stealing away Google's director of product for AR, Nikhil Chandhok. In his new role, the executive will serve as Facebook's director of product on the company's Camera/AR team.
In the wake of reports of slow iPhone X sales and a possible early end to its shelf life, Apple CEO Tim Cook is on a public goodwill tour of sorts, espousing the virtues of Apple AR.
Snap is turning to some light bribery to boost adoption of its new Lens Studio software. The January Jumpstart Challenge encourages artists to create and share a Lens that celebrates the New Year. One selected winner will take home a Lens Studio Swag Bag that includes an iPad Pro. In addition, the Lens could be featured in the Lens carousel for others to experience.
In its continued pursuit to elevate retail technology, Amazon has been awarded a patent from the US Patent and Trademark Office for a digital mirror that lets customers virtually try on clothes with different backgrounds.
The Force was awakened in many a household on Christmas morning this year, as evidenced by numerous recipients of newly unwrapped Star Wars: Jedi Challenges systems sharing their first lightsaber battles in augmented reality on social media.
On Friday, game developer PreviewLabs released the first online multiplayer game for the Microsoft HoloLens.
On Thursday, Snapchat opened up its walled garden of World Lenses to the masses of creators with the launch of Lens Studio.
To promote Star Wars: The Last Jedi, Disney and Lucasfilm released virtual porgs into the wilds of Snapchat via a Sponsored Lens on Sunday.
On Wednesday, Snap, Inc. unveiled a revamp of its Snapchat app that draws a hard line between content from your friends and content from professional media organizations.
Rabbit ears and dog noses are fun and all, but Kay Jewelers is here to class up Snapchat.
At the Augmented World Expo Europe press conference in Munich today, RE'FLEKT will unveil the addition of remote video calling to their RE'FLEKT One enterprise augmented reality platform, in addition to ARKit and ARCore apps that demonstrate the platform's capabilities.
Augmented reality software maker Upskill has released the latest version of their Skylight platform, adding a number of new tools to ease implementation and improve functionality for enterprises, including a new application builder.
Niantic pioneered location-based augmented reality gaming with Ingress and popularized it with Pokémon Go, but others have attempted to replicate the model without reaching the level of success that Niantic has garnered.
