With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Between Renault Truck's testing of the HoloLens in factories and BMW promoting its newest model through Snapchat, the auto industry is hot for augmented reality to improve internal operations and engage consumers.
Considered by many (perhaps unfairly) to be a very public failure, Google Glass can add another plot point to its comeback story, this time as a tool to teach social skills to children and adults with autism.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
In case you didn't already know, augmented reality is here. It's no longer just an idea in a cyberpunk novel. And while augmented reality has been around for a long time, the actual technology is finally catching up to the idea.
When a firm like Techstars believes that augmented reality is an attractive industry to invest in, there's a high probability that it's right.
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
Snapchat is mostly credited as the first AR social network, and, like most social media companies, its revenue model is nested largely within advertising. As such, the company now has a new avenue for branded content.
If competition in the augmented reality space was a spectator sport, then ARKit, ARCore, and HoloLens dominate the prime-time broadcasts on ESPN.
While ARKit and ARCore are poised to bring AR experiences to millions of mobile devices, one company is poised to anchor those experiences anywhere in the world with just a set of geographic coordinates.
With the announcement of Google Glass Enterprise Edition last week, a literal behemoth entered the arena of companies serving augmented reality solutions to business customers. While Google Glass, with the backing of Alphabet, has the potential to be a disruptor, the field already has a number of players who have been in the game.
It seems like there's a cyber security scare every day. Consumers are growing increasingly concerned about the safety of their accounts, and they have reason to be. Hackers will maliciously attack you anywhere — and we mean anywhere — they can to get your private information.
Meta Company filed suit today against a former employee and his startup DreamWorld USA, Inc. for the misappropriation of trade secrets and confidential information.
Uber's year is going from bad to worse, and they may be subject to a potential criminal probe in the ongoing Waymo legal battle.
This week's Brief Reality is led by a pair of stories with an eye to the future of the augmented reality industry, first in terms of standards for the industry, then with regards to its future applications in the automotive realm. Finally, one company looks to boost its future sales with an executive hire.
The world of investment and finance can be labyrinthine in its very nature — and even more complicated in regards to augmented and mixed reality. While these new emergent technologies are teeming with explosive levels of unrealized potential, there's still a big layer of uncertainty in terms of return — but these investors aren't afraid to take the leap.
Apple likes to play their cards close to the vest, don't they? The iconic company doesn't usually reveal much about their projects until it's time for an official announcement. But sometimes ... They can't stop a leak of information from happening, or they just leak the news themselves like Steve Jobs used to. That brings us to today's news. It appears the tech giant has hired an augmented reality specialist from NASA to join their AR team.
In a disturbing turn of events, Uber has been tracking oblivious iPhone users even after they removed the application from their phone. Two years ago, the situation escalated to such an extent that CEO Travis Kalanick earned a slap on the wrist from Apple mogul Tim Cook.
Apple seems to want the public to perceive it as an environmentally-conscious entity, as evidenced by the company's recently published Environmental Responsibility Report. But as it turns out, they may be hindering recyclers from salvaging old iPhones and Macs by ordering the devices to be shredded instead.
A federal judge wants answers after an Uber engineer accused of data theft pleaded the Fifth in the ongoing Waymo versus Uber battle. This privilege would protect the accused, Anthony Levandowski, of self-incrimination and handing over specific documents demanded in a previous subpoena and forthcoming deposition.
The Pixel is now rumored to be the next phone up in line to be getting a curved display. ET News just reported that Google is in talks to invest $875 million (KRW 1 trillion) in LG Display to give their next-generation Pixel 2 smartphone some curves around the edges.
Sony has upped the ante for the promotion of Smurfs: The Lost Village, which was released on April 7 in the US, with a mixed reality experience via Microsoft's HoloLens.
This year's SXSW festival had a plethora of news and discussion about autonomous cars, but perhaps none was more exciting than the NIO EP9. The car was first shown off in November in London when it ran the Nürburgring Nordschleife track in record time.
Trimble is integrating its mixed reality applications into the DAQRI Smart Helmet to enable outdoor and on-site support for design, construction, and heavy industry as part of a collaboration the companies announced today.
Virtual reality headsets are all the rage these days, and among the menagerie of tech companies gunning for the top spot, there's one mysterious startup that is ahead of the game—Magic Leap—and you can tell just by watching their latest demo video of their product in action.
Here's a great tasting meatball recipe for your slow cooker. This is a nice easy meal for a company lunch, or just something different for lunch or supper.
Welcome back, my novice hackers! In my series on cracking passwords, I began by showing off some basic password-cracking principles; developed an efficient password-cracking strategy; demonstrated how to use Hashcat, one of the most powerful password-cracking programs; and showed how to create a custom wordlist using Crunch. In this tutorial, I will show you how to create a custom wordlist based upon the industry or business of the targets using CeWL.
Spammers are the bane of every email user. No matter what you do, junk mail always breaks through the spam filters. And some of the best ones seem to come from legit companies, and that's because they aren't legit companies— they're spammers masquerading as legit companies.
Lexus and Toyota are really the same company, which means happily that you can apply many of the same techniques to fixing both. In this video you'll learn how to change the timing belt on a 2000 Lexus or Toyota 3.0 liter engine (of Camry fame) yourself.
For those not in the know, the Perrier ad campaign by Dita Von Teese is a sexy commercial that Von Teese did for the sparkling tonic water company that includes naughty burlesque dancing. In the commercial, Von Teese sports her signature pinup makeup look with false lashes, liquid cat eyeliner, and of course buxom red lips.
With all the little gadgets people carry around these days, those little cigarette lighter outlets just don't cut it for in-car power sources anymore. Unfortunately, that's often the only option our cars and trucks come with.
Mailboxes don't have to look all lonesome, with only the curb to cheer them up. If you have one of those street boxes on a post instead of a house box, the best thing to do to make a happy mailbox is to give it some company. To improve your home's curbside appeal, take your landscaping efforts to the curb and enhance the area around the mailbox. It's a great way to accentuate your landscape.
With thousands of beauty companies out there, we can generally find at least one lipstick shade that makes us look more dazzling than New Year's Eve. But sometimes, whether you need to match your lipstick to your dress or just can't seem to find The One, you need a specific color that no brand carries.
Call of Duty? Nope. SOCOM: U.S. Navy SEALs? Nah. Battlefield: Bad Company? Think again. This isn't any video game on the market, this is your own video game, well… your own video game logo - military-style.
Need to make an newsletter for your company or business? It's really not that hard to do, if you know a little bit about HTML coding. Ryan Quintal and the Email Dance House sits you down and shows you how easy it is to make a custom HTML email from design to Constant Contact.
Sit back, relax, and watch… scratch that… get your freakin' soccer ball ready and follow along, because you're going to learn some freestyle footballing moves. Yep, that's right, the Swedish, master freestyle legend, Palle, takes you through all of the juggling skills available in FIFA 10, which means you don't necessarily have to grab your soccer ball, you really just need to grab your Xbox 360 controller. If you want to be a freestyler, then follow along with this FIFA 10 juggling skills tu...
There's nothing better than a cool logo design, except maybe a cool 3D logo design. A 3D logo might just be what you need to have your company stick out. Watch this Illustrator video tutorial to learn how to make a 3D logo. You may want to apply a glassy text feel to the finished 3D text logo. It is a pretty complex logo, but it is good to learn some great techniques for doing some interesting things in Illustrator.
Identity theft is a huge problem and one of he fastest growing crimes in America. A number of credit card companies now issue credit cards with embedded RFIDs (radio frequency ID tags), with promises of enhanced security and speedy transactions.
Have you ever found yourself calling up a company, only to be denied due to not calling from the number listed on your account? Thanks to a website called Spoofcard, this is no longer an issue! SpoofCard let's you spoof the number you are calling from, as well as modify your voice (Male -> Female or vice versa). Best of all, it all looks completely legitimate.
