While it may seem to some like investors are just throwing their money at augmented reality companies simply because the tech is heavily hyped, these money managers do actually want to see a return on their investments.
Among consumer brands, cosmetics companies rival furniture retailers as the quickest to adopt augmented reality as a means to help customers visualize how products will look before they buy them.
It would be difficult to discuss the business of augmented reality without acknowledging the annual tech meat market of CES.
A recent TED Talk makes a strong case for the healthcare industry to adopt augmented reality as a means to expanding access to surgical care across the globe.
Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, he instead decided to deliver a speech to the public about, what else, the future.
Everything that has a beginning has an end. This week marked the end of the long wait for the reveal of Magic Leap's first product and the beginning of the wait for more substantive details. Likewise, Google Tango will meet its end in March 2018, when ARCore will officially begin its public rollout.
On Wednesday, Scope AR, makers of Remote AR, the augmented reality video conference calling and remote assistance solution, announced that the app is finally available for HoloLens. Next Reality had a chance to talk with the founder and CEO/CTO of Scope AR, Scott Montgomerie, inside this new version of Remote AR.
The headphone jack is becoming outdated technology in smartphones — that's what many manufacturers would have you believe. For the convenience of the audiophiles out there, we recently published our list of all phones that have removed the 3.5 mm jack. But what did each company gain inside their flagship phones by removing this supposedly antiquated port?
Christmas came early for Apple, as the company was awarded more than 40 patents by the US Patent and Trademark Office on Tuesday, including one covering a system for compositing an augmented reality construct based on image recognition.
We may have to wait a few years before they arrive, but reports of Apple's headset taking shape in Cupertino gives the tech world hope that its white knight for consumer AR is on its way.
Mobile AR developer Blippar has achieved a breakthrough by releasing what appears to be the first commercially-available AR navigation app.
As if Amazon didn't already make it easier to buy things from home than in a store, the company has now given shoppers yet another reason to avoid the holiday rush with an ARKit update to its iPhone app.
A few months ago, we gave you a small peek at a new entrant in the race to deliver augmented reality smartglasses to the masses, and now the device is finally ready for the public. ThirdEye Gen is now accepting preorders for its X1 Smart Glasses, which will also provide users with an AR-centric app store.
As the level of data being generated grows exponentially, past the Information Age and into the coming Hyper-Information Age of immersive computing — as resistant as many of us are to the idea — personal data security is becoming a necessary consideration in our everyday lives. Recognizing this, Mastercard, Qualcomm, and Osterhout Design Group have teamed up to show what secure shopping could look like in the very near future with iris authentication.
When iOS releases in the next few weeks, consumers on both iOS and Android operating systems can expect to see more AR ads in the mobile web browsers thanks to Vertebrae, an advertising platform for immersive media.
A survey by ABI Research revealed that only 25 percent of businesses have implemented augmented reality technology in some form or fashion.
As more companies begin adopting augmented reality in the workplace, providers like Vuzix reap the benefits.
Facing claims of misappropriation of trade secrets and confidential information by Meta Company, DreamWorld, led by Meta's former employee, Zhangyi "Kevin" Zhong, has fired back with a motion to dismiss the lawsuit.
Volvo Cars' "all-electric" announcement last week was seen as a direct threat to Tesla's electric vehicle (EV) and driverless lead, but German auto giant Volkswagen (VW) says it is in a better position to challenge Tesla.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Imagine walking up to enter a live event — but instead of pulling out a physical or mobile ticket to get admitted — you pull out your smartphone which lets out an ultrasonic sound tailored for you that lets you into the event.
The latest video game developer to hit the scene is a hotel chain, and they're offering big prizes for high-scorers.
In case Google Photos didn't recognize your face enough, they're now rolling out a new AI feature who uses facial recognition for easy photo sharing.
Tesla says the new version of Autopilot is now as good as the previous one, after having completed over-the-air updates of the driverless software during the past few days.
Waymo claims in court documents filed yesterday in its lawsuit against Uber that ex-Uber CEO Travis Kalanick knew that former Google engineer Anthony Levandowski was in the possession of stolen documents while employed at the troubled ride-sharing firm.
For $0.25 per transaction, PayPal will soon be allowing you to transfer money through their app that will get delivered within seconds rather than days.
Aspiring engineers, your challenge, should you choose to accept it, has been issued by Jaguar Land Rover.
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
Quanergy CEO and founder Louay Eldada is, by any standard of measure, a pioneer in the development of LiDARs for driverless vehicles.
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
Toyota is testing blockchain and distributed ledger technology (BC/DL) for data sharing for driverless cars and other applications. This could eventually reassure buyers of its upcoming high-end cars by making sure their sensitive data is secure.
Things aren't looking good for Uber after its driverless experiment in Pittsburgh soured relations with local authorities. Surprised? Me neither.
WhatsApp sneakily made some security changes to iCloud backups without your knowledge, ladies and gents. Not that strengthening security is a bad thing, but still!
Augmented reality software developer Edgybees has launched Drone Prix. The new mobile app immerses DJI drones and their pilots in more than 30 augmented reality obstacle courses.
John Legere seems to operate under the philosophy of, "If you're going to be late to the party, throw a better one." On Tuesday, Legere announced T-Mobile's intention to build the nation's first true 5G network, following AT&T's rollout of its "5G Evolution" network. A network which many said was, to put it in polite words, nonsense.
Apple is notoriously private when it comes to perspective products, but the latest leak from their De Anza office in Cupertino suggests that a new augmented reality device could be coming to a store near you.
Every Tuesday, Next Reality will give readers a rundown of the augmented and mixed reality news briefs from the preceding week that we didn't cover already. This way, you'll never miss anything of importance in the Next Reality landscape, and will always know what's going on with new augmented and mixed reality tech and applications.
It's always nice getting paid to do something you love. That's why Nintendo is offering all Nintendo Switch owners a chance to find vulnerabilities before another hacker beats them to it first. Depending on the vulnerability you find, Nintendo is willing to shell out rewards starting at $100, all the way to $20,000, to the first bug reporter who uncovers it.
Upskill, an enterprise software developer for industrial augmented reality applications, recently received an influx of funding and a major vote of confidence from two of their top customers.
Lightform might just be the thing to have at your next party. The San Francisco-based company just created the first computer ever able to connect to a projector and instantly scan 3D scenes to mix reality with projected light.
