When it comes to differentiating from the competition, brands are continuing to leverage augmented reality to give consumers to the point that there are few "firsts" left to achieve in the marketplace. While L'Oreal jumps on the augmented reality bandwagon for cosmetics, Acura finds a new way to make augmented reality a spectacle in the automotive industry.
One inventor wants to bring augmented reality to internet radio and home audio speakers. Meanwhile, a leading consumer electronics company has opened up access its deep learning tools for building augmented reality apps. In addition, analysts examine how augmented reality will impact the design and construction and profile the top developers in augmented and virtual reality.
Many wonder how driverless cars will ever be able to navigate through any driving condition imaginable — but the point is self-taught machines, in theory, have the innate ability to adapt to chaotic and extreme driving conditions in ways far superior to what humans are capable of.
A pair of organizations recognized companies working in augmented reality for their innovative technologies over the past week. Meanwhile, another company used augmented reality for a sector that is overdue for a technology makeover, while another company has developed new camera modules that could usher in the next evolution of mobile AR.
With so many companies announcing news or demonstrating technologies at the Augmented World Expo 2017, it can be a challenge to see it all. In fact, we are still unpacking some of our in-depth on-site coverage. So, this edition of Brief Reality is focused on the news we did not cover last week.
The Augmented World Expo (AWE), the biggest event for augmented, virtual, and mixed reality companies, developers, customers, and connoisseurs, is happening right now. You know what that means for us here at Next Reality? Companies presenting and exhibiting at AWE are releasing news like crazy.
Augmented reality is quickly becoming a popular tool for marketing use cases, as demonstrated by new projects serving the automotive, entertainment, and tourism industries this past week.
The common thread between this week's Brief Reality stories is that augmented reality is beginning to prove its worth as a technology that improves workflows and processes. From customer service to healthcare to manufacturing, augmented reality is helping companies improve productivity.
Marketing and healthcare, two of the leading industries in the adoption of augmented reality, continue to demonstrate applications for the technology in their businesses. Meanwhile, improvements to augmented reality devices are just around the corner with new developments from two display makers.
This week in Market Reality, we see two companies capitalizing on technologies that contribute to augmented reality platforms. In addition, industry mainstays Vuzix and DAQRI have business news of their own to report.
While the technology continues to mature, businesses from various industries continue to adopt augmented reality to improve the efficiency of business processes. In this edition of Brief Reality, as conference season continues, we see examples of augmented reality applied to logistics processes and marketing of industrial supplies, as well as the topic of discussion at another trade show.
Welcome to the maiden voyage of our new Market Reality column. Each Friday, NextReality will give you a roundup of news briefs from the financial end of the augmented and mixed reality industry. We'll cover funding news, market analysis, and more.
It's no secret Uber has had a pretty rough year, in no small part to being sued by Google. But Google doesn't seem to have intended a full lawsuit against Uber from the get-go, as news today shows Waymo pushed for arbitration against their former employee last fall, months before the news broke that they were suing Uber.
After about six months of testing, Facebook has decided to start rolling out a new feature on mobile that automatically plays sound for videos in your News Feed, thanks to "positive feedback" from test users. As far as I'm concerned, they have been testing with the wrong users, because auto-playing sound is by far worse than auto-playing videos ever could be.
On the internet, everything is possible, even if it's not grounded in reality (check no further than anything The Onion publishes). Witty headlines combined with clever photo edits make even the most absurd topic seem like a serious news story. Some of these stories are so convincing that they even fool news organizations, such as the New York Times and even the official newspaper of the Chinese Communist Party. While some of us can tell when something sounds a bit off, others (like our paren...
Believe it or not, the 2012 Presidential Election is (finally) almost over. While most of us are breathing a collective sigh of relief (no more political ads!), it still seems like it hasn't been that long since the last election results were announced. This time, though, one of the biggest differences is how people will watch. Since traditional cable is on its way out, and mobile devices are getting more popular every day, a lot of people will be watching this year's election results online ...
As Hurricane Sandy barrels towards the East Coast, 50 million people are expected to be affected in the nation's most populated corridor. The behemoth super storm is a cause for concern, evident by the massive evacuations. The picture above is an eerie snap of the mostly crowded Times Square subway station in New York. Government officials have warned over half a million people to evacuate their homes and head to higher grounds. To help prepare for this storm, the internet has provided severa...
Assuming everyone knows of the recent "String of attacks" passed between Obama and Romney, I just want to talk about how useless this entire thing is. I'll try to be as un-biased as possible.
Whether you're writing your first television script for a pitch or you're a novice writer who's writing scrips on a daily basis for an ongoing television show, creating a professional and interesting television script is no walk in the park.
With the movie "Burlesque" coming out soon, the interest in the retro, pin up girl style has rocketed to an all-time high. And the great news is that you don't have to be starring in a movie or dressing up for Halloween to look retro fabulous.
In this tutorial, we learn how to make a paper mache Helm's Deep. You can make a pretty good one just using paper mache if you don't have the professional materials. Build it on a cardboard surface and then use cut outs from cereal boxes to make the structures and building features. The paper mache will go over the buildings, so you can make different types of structures. You can also use crumpled up news paper to make the terrain so it will maintain its shape. After you put the mache on, it ...
There are few things we'd like to bring back from the '70s: After all, living through super flared bell bottoms, afros bigger than our body, and peace sign shades once was enough. Though we're glad the trendy style of the '70s has faded like yesterday's news, we do love pulling out our Disco Era dance moves.
If you're looking for an efficient way to communicate with your online customers or fan base, one way to accomplish this is by setting up a PHP database of people who have signed up with your site, so you can send them email blasts or news updates.
Origami is a lot of fun (okay, and also a lot of frustration), but what often turns beginners off from the Japanese art form is simply that it requires special origami tissue paper. While it's true that thin paper made exclusively for origami is preferable for any origami project, you can substitute plain old printer paper instead if you're low on money or just out of origami tissue paper.
If you've paid attention to the red carpets or fashion news at all recently, then you know that the gorgeous Rachel Bilson made waves - quite literally - recently when she wore a tight finger waves hairstyle to the red carpet premiere of "Sherlock Holmes."
If you are looking to create something that will keep the cold air out and the warm air in, a draft stopper may be a good idea. It's a great alternative to buying weatherstripping and can be made from scratch in your home.
Having a flat tire can be very bad news not only for your car, but your wallet. So this next tutorial should help you out by giving you a few days to prepare, before you need to buy a new tire. This tutorial is going to show you how to easily plug a tire and check for leaks. This can help add about 100 miles on your car, but if you have anything that is broken, fixing it right away is important. So sit back, pay attention, and enjoy!
You may or may not know it, but getting rid of old batteries is a problem nowadays. Buying alkaline batteries from the store can be bad news, since these cannot be reused or even recycled. They end up in land fills and can pose serious toxic threats. Buying recycled batteries from the store is a better way to go, since these guys can be recycled and of course, reused. So check out this tutorial for some more adivce on properly disposing or your batteries. Good luck and enjoy!
Since the introduction of Google, people have been in love with the search engine website that has grown into a beast of site. With Google, you're able to not only search for whatever you desire, but you can create an email address, keep up with your contacts, keep in touch with the daily news, and even check out some of your stored photos. So if you love Google, this tutorial may help you out. In this video, find out how to download and install the "Google Desktop" on your computer. Enjoy!
To do this, you must be using Safari; make sure you are not using Firefox or another program. This can be very useful for quickly finding information on web pages. Press Command F. This will open up a toolbar on the top of the page which will ask you what you are searching for. Type the word you are searching for into the toolbar. The word will be highlighted on the web page; you can then click the next arrows to find the section of the page you are looking for. This can be used to find speci...
In this Computers & Programming video tutorial you will learn how to track Google's trends features. This will help you find some powerful micro niches and great keywords to create content and get top rankings in search engines. Any trend on the internet first starts with an event. For example ‘mega millions’ gets lot of traffic when someone wins a jackpot or a big lottery draw is coming up. Similarly, ‘July 4th’ traffic spikes around that event and dies down. If you want traffic from this ev...
Finding yourself lost in the desert is not good news. Especially if you are without food, water, or even shelter. So in this three part video tutorial, you'll find out how to take care of one of your problems: shelter. Find out what it takes to make a monsoon shelter in order to survive in the desert.
Don’t you just hate it when you try to go on a website while you’re at work—and find out your boss has blocked it? Here’s how to thwart The Man. With these tips, you'll be able to check your facebook or myspace at work (or whatever sites your employer may be blocked). All you need is access to google. Did you know? According to one survey, 78% of employers block employee access to pornography, 47% block gambling sites, 20% block shopping and auction sites, and 4% block news sites.
Apple just released the public GM (golden master) for iOS 13.6 today, Thursday, July 9. The update comes three hours after Apple released the 13.6 GM for developers, and the same day as the release of iOS 14 public beta 2.
Facebook is where a lot of people get their news. The problem, though? Your Facebook feed gets jumbled with random post times, which isn't useful for keeping up with new stories in real-time.
The week in AR business news started out with a bang with two bombshell reports that cast a shadow on the AR industry as a whole.
It's here! Apple just released the latest version of iOS today, Monday, March 25. Version 12.2 has seen six beta releases, spanning the course of fewer than three months. The new update sports 30+ awesome features, including new Animoji, air quality reports in Apple Maps, and AirPlay 2 support for compatible TVs, in addition to a slew of new UI tweaks and redesigns.
As Microsoft continues to bask in the glow of its HoloLens 2 unveiling and begins ramping up the hype to launch, Nreal and Vuzix are carving out their own niches in the AR hardware landscape.
Public beta testers are in for a treat today. While Apple is extremely inconsistent with the release schedules for the developer and public betas, the company has once again released both versions of iOS 12.2 beta 5 today, March 11. If you're a public tester, you now get to experience all of iOS 12.2's new additions for yourself, instead of needing to read about them for up to 24 hours in advance.
Apple released iOS 12.2 beta 4 to developers on Monday, March 4, then shortly thereafter also pushed it out to everyone on the iOS 12.2 public beta program. All previous public beta updates for iOS 12.2 were released the following day, but this one changes course. In the iOS 12.2 public beta 4, there are new icons, an updated "About" page, and better Now Playing tile.
