News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Video calls are not only awesome for socializing, they're also handy for demonstrating a process or showing people what you're currently working on with your phone or computer's screen. Skype lets you do just that on both Android and iPhone in just a few taps.
After testing the waters with a few pop-up stores along the West Coast earlier this year, North is bringing its smartglasses to more cities across the US and Canada.
For me, there's nothing better than popping on a favorite show or new movie after a long day at the office — except when there's a friend or two I can talk to about that crazy ending. Netflix doesn't double as a social media app, so you can't chat about what you're watching there. What you can do is share your latest obsession to your Instagram story, to get the discussion going with all your followers.
As one of the leading 3D engines for augmented reality development, a new release of Unity is a significant event that carries the potential to facilitate huge leaps forward in AR content creation.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
When the titular hero of your superhero movie activates his powers with a catchphrase, it would be pretty neat if your augmented reality promotion for that film could react to the user's voice.
Visitors to the Unity booth at the Game Developers Conference in San Francisco will get a special augmented reality treat courtesy of Magic Leap and Weta Workshop.
Every now and then, Hollywood has a moment where two (or more) movies arrive at around the same time, most recently with the release of dueling Fyre Festival documentaries.
The home bar, that tiny sliver of color at the bottom of the screen on Home button-less iPhone models, is helpful when first getting used to an iPhone X or newer's gestures. It helps you learn how to swipe up to unlock, go to the home screen, view the app switcher, and so on. But after a few weeks, it just becomes an annoying eyesore you can't get rid of — unless you have a jailbroken iPhone X.
A week after reducing the base price of its Focals smartglasses by nearly 50 percent, wearables maker North is now reducing its workforce.
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.
Just over two months ago, smartglasses startup North opened the doors at its two brick-and-mortar retail locations in Toronto and New York and began accepting orders for Focals. On Thursday, the company announced that those initial customers can get ready to pick up their wearables, as the first shipments have now arrived in stores.
Unless you want to make your TikTok account totally private, anyone that uses the app — with or without an account — can view your profile and all the videos of you performing new dance moves, singing along to popular songs, and recreating your favorite TV show scenes. Even worse — they can download those videos.
Despite the hype and potential of immersive computing, the augmented reality industry is showing that it is not invincible, as another AR hardware maker, this time Osterhout Design Group (ODG), is reportedly going out of business.
Designing and manufacturing waveguides for smartglasses is a complex process, but DigiLens wants us to know that they have a software solution that partially solves that problem.
You've had your fun swiping, but now it's time to walk away from all of your online dating apps. Whether it's because you found someone you're interested in or just need some time away, it's important to know how to permanently erase your online dating footprint — and that includes deleting your Bumble account.
Despite Tinder's tremendous popularity, Bumble has carved out a billion-dollar business by focusing on women (they message first), simplicity (ice breakers less wordy than OkCupid), and relationships past romance (friends and prospective jobs). Now they're diving into customization, with filters that allow you to pore over prospective matches by height, religion, education, politics, and more.
After weathering an executive departure and reports of a failed sale to Apple, Leap Motion is getting back to the business of pushing the envelope for augmented reality development and interaction.
Boomerangs are a staple camera feature for Instagram and its users. The idea is to take up to 20 frames of video, which Instagram then processes into a looping movie that plays forward and backward. Since Facebook owns Instagram, it was only a matter of time before the feature hit its namesake apps, so it's not surprising that Messenger now supports the popular camera technique.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
There's been a lot of fanfare as iOS 12 rolls out, and as an Android owner, you might be feeling left out. There's no need to feel that way, though. You don't have to choose between running out to get a new iPhone or being stuck with only your Android's features — at least when it comes to emojis. This is one of those rare times in life when you can have it all.
After a little more than a year at motion tracking technology maker Leap Motion, Keiichi Matsuda has resigned his position as vice president of design and global creative director, the company announced on Wednesday.
One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.
The first mobile augmented reality app out of the gate with support for Magic Leap One Creator Edition is Thyng, who is planning to release the headset version of the app later this year.
We often take for granted how reliable our iPhones are — so much so that many of us get panic-stricken at the very rare event where our device freezes up as a result of a buggy app or an update gone awry. Because of this, knowing the basics of troubleshooting is a handy skill to have, and this still applies to the iPhone XS, XS Max, and iPhone XR. Force-restarting is usually the first tactic to employ.
After months passed since Google first announced the feature, YouTube's dark mode has finally reached the Android masses. Sure, it just changes some colors, but it has been a highly sought-after feature since iPhone users got it months ago.
After parting ways with Papa John's, the National Football League has drafted Pizza Hut as its official pizza purveyor, and the company has hit the field with an augmented reality game to entertain hungry football fans.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
Fans attending the US Open Tennis Championships in Queens, New York, which kicks off on Monday, will have the opportunity to meet tennis star Venus Williams in an augmented reality game sponsored by American Express.
In recent days, I've twice talked about brining the Magic Leap One out into the world with me to test its mobile capabilities. But you may have been wondering how I carried the device with me. Did I just stuff my brand new $2,300, hard to obtain device in a backpack and hit the road? Hardly.
The Super Bowl of bicycle racing, the Tour de France, added augmented reality to its TV broadcast this year.
On Thursday, Epic Games released Unreal Engine 4.20, which finally includes support for the latest iterations of ARKit and ARCore, as well as Magic Leap One early access.
Hand tracking technology company Leap Motion has built a stunningly fluid augmented reality ping-pong game that not only showcases the capabilities of its open source Project North Star augmented reality headset, but also demonstrates how artificial intelligence can elevate immersive experiences.
Samsung reintroduced its well regarded Good Lock app, so now you can tweak parts of your Galaxy's interface without the need for root or other labor-intensive mods. Thanks to an awesome add-on, you can even tidy up you phone's status bar — so if you've always wanted to get rid of that pesky NFC "N" icon or any other indicator at the top of your display, you're now just a few taps away.
Customizing the lock screen, status bar, and other aspects of your Galaxy's UI usually requires root. Thankfully, Samsung has reintroduced a well-regarded app that gives you the freedom to tailor parts of your Galaxy's interface in just a few simple steps.
Less than two months since unveiling Project North Star, Leap Motion has released the reference design that will allow developers, makers, and even manufacturers to build their own augmented reality headsets based on Leap Motion's work.
When you first update to iOS 12 on your iPhone, notifications on the lock screen and in the history will be grouped automatically into stacks based on a variety of factors for each app. For example, articles from Apple News will be stacked together based on sites. But you can also change this so that all alerts from a particular app will be grouped in one bundle, not separate ones.
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.