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Market Reality: Vuzix Defends Blade, Magic Leap Shows Off ML1 & Snapchat Reintroduces Consumers to Its AR Camera

The augmented reality business was all about audiences this week. Vuzix looked for an audience with the Supreme Court of New York regarding a defamation lawsuit against an investor. Magic Leap held an audience with royalty, showing off the Magic Leap One in a rare public appearance. And Snapchat wanted to remind its consumer audience of all the things its camera can do.

Snapchat 101: How to Share Custom Lenses & Filters with Friends That Won't Disappear

In late-2017, Snapchat debuted Lens Studio, a way for anyone to create their own augmented reality "world lenses" that can be shared to anyone with a Snapchat account. If you don't mind spending money, you can even create custom face lenses and basic overlay filters for special events. And while making lenses and filters have gotten pretty easy, distributing them is another matter entirely.

Gmail 101: How to Mute Conversations to Reduce Inbox Clutter

Whether inappropriate or unimportant, some emails don't need to be viewed at a certain times of the day. For example, you might not want to see any personal emails during work hours. By default, Gmail will notify you of all emails that hit your inbox, but fortunately, there's a feature that can automatically hide certain emails and prevent distracting notifications.

Market Reality: As Magic Leap & Microsoft Seek Funds, Educators Prepare the Next Class of AR Innovators

For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.

News: Schrödinger's App — with Binky, Everything & Nothing Is Real

Social media is kind of depressing. On one hand, we love knowing what's happening in the lives of others. On the other hand, everyone seems happier, better looking, and more successful than you. We're putting on a facade by posting statuses and writing comments that present the person we want others to think we are, rather than truly expressing ourselves. Yes, social media has facilitated movements and miraculous events, but let's be real. For the most part, none of it matters.

News: iPhone 8 Rumored to Ship with iPad Pro-Like Smart Connector for AR & Wireless Charging

The rumors surrounding the next iPhone and Apple's ambitions toward augmented reality have been going on for months, and a fresh development brings back the idea of Apple's Smart Connector bringing the two together. The Verifier, an Israeli news site, claims the next suite of iPhones (iPhone 8, iPhone 7s, and 7s Plus) will all sport Smart Connectors for both AR and wireless charging.