News: Unity Bulks Up Advertising Capabilities with Responsive AR Ads
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
Augmented reality has taken the advertising industry by storm, but the technology has a steep learning curve. Luckily for advertisers, Unity is here to flatten the curve a bit.
After getting its start with models of augmented reality planets that serve as targets for augmented reality experiences, AstroReality is diversifying its portfolio by paying tribute to one of the space agencies that made its products possible.
Apple released the third public beta for iOS 12.4 on the afternoon of May 28. The update arrives roughly three hours after Apple published 12.4's third developer beta, and eight days after 12.4 public beta 2. At this time, it seems beta 3 is a minor update for 12.4, which itself is a small upgrade to iOS 12 as a whole. We expect iOS 12.4's shining feature to be Apple Card support.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
Simulated training can help soldiers and sailors learn how to use their weapons safely, but simulations can sometimes lack the stressful environment of a real firefight.
In the past few years, augmented reality software maker 8th Wall has worked to build its platform into a cross-platform augmented reality toolkit for mobile apps, as well as web-based AR experiences.
In the business world, it's sometimes said that "where there's smoke, there's fire." At Snapchat parent company Snap, Inc., it appears the equivalent of smoke is executive turnover.
In recent years, Apple has assembled its augmented reality team and supply chain through a series of acquisitions, high-profile hires, and strategic investments, but at least one potentially major deal was recently ditched.
Users on Instagram have taken the app's new "Questions" sticker and run with it — it's tough to find a story in your feed that doesn't proudly sport "Ask me a question." However, it appears there's some confusion when it comes to the anonymity of your answers to these questions. News flash — your username is attached to every response.
On June 23, National Geographic will begin welcoming visitors to the world's first outdoor planetarium in Quebec, Canada, where an augmented reality experience overlaid on the night sky will replace the projection systems of traditional facilities.
Developers can now publish augmented reality experiences that are viewable through the experimental version of Chrome and ARCore.
With tons of titles to choose from on the iOS App Store, you'll never be lacking when it comes zombie shooters. Unfortunately, the same can't be said if you're more interested in base-building and defending against the undead. PlayStack aims to change this, and they've soft-launched Survival City in the Philippines for further development. With a simple hack, you can try the game yourself right now.
The NCAA College Basketball Tournament, colloquially known as March Madness, is arguably the most exciting postseason format in US sports, and the team behind Thyng want to take advantage of the annual event with AR content.
The new Android 9.0 Pie update is bringing a feature that stock Android has been lacking — screenshot editing. OEM skins like Samsung's TouchWiz have had this for years, and Apple added it to iOS just recently. But now that it's in stock Android, it'll be included with every phone going forward — trouble is, most people will have to wait for the update. Thankfully, you can get this feature right now on any phone.
On Wednesday, Apple released a new batch of Animoji characters that gives iPhone X users more virtual masks to play around with, but what many have been waiting for is an app that lets you put on a virtual mask of another person, not an animated emoji. Well, that day has finally arrived.
While Google has a water-resistant phone in the Pixel 2, its CES booth was anything but. According to Tech Crunch, Google had to shut down its two-level outdoor booth once it began to rain at the Las Vegas trade show. Even though Las Vegas is the driest city in the country, Mother Nature always has her idea of fun.
Apple released the third developer beta for iOS 11.2.5 on Wednesday, Jan. 3, and public beta testers got in on the action the following day. The update comes two full weeks after the release of the second beta, marking an extended update period of Apple. The second beta mostly brought under the hood improvements to 11.2.5.
Next to millennials, one of the groups most coveted by brand marketers is "Generation Z," the consumers of tomorrow who were born between 1996 and 2010. On Monday, Facebook established a beachhead with that demographic in the realm of augmented reality by launching Facebook Messenger Kids.
It's not rare to see an advertisement in tech directly call out the competition. Whether it's the famous Mac vs. PC ads from back in the day or the Pixel burning the iPhone 7's lack of a headphone jack, rivalries in these commercials are certainly commonplace. Samsung's new ad campaign takes a more subtle approach to this "throwdown" advertising, but the message is still clear — Samsung wants you to know its AMOLED displays are better than Google's and LG's POLED.
When explaining augmented reality to the uninitiated, Pokémon Go is often cited as an example. For all its popularity, though, many players would recommend disabling the AR capabilities in catching Pokémon.
Lowe's Home Improvement has been an early adopter of augmented and virtual reality in their business practices, so it was a bit of surprise that their name was absent from the ranks of companies launching ARKit apps last week.
Until Star Wars Jedi Challenges arrives in November, a forthcoming ARKit revision of HoloGrid: Monster Battle from Tippett Studios and Happy Giant, might be the closest most Star Wars fans can get to playing the HoloChess game from the movie.
In its never-ending quest to innovate its flagships, Apple's newer iPhone models with Face ID do away with the iconic Home button present since the first iPhone back in 2007. That means screenshots, force-restarting, switching apps, Apple Pay, and the home screen all work differently on the iPhone X, XR, XS, XS Max, 11, 11 Pro, and 11 Pro Max. One of the more important aspects, Siri, is also slightly different.
With Apple ready to unleash ARKit to millions of iPhones and iPads and ARCore on its way to supporting millions of Android devices, is there room in the world for a cross-platform mobile AR platform?
At IFA in Berlin today, Sony introduced the latest models of the Xperia line, with new features in tow that should appeal to creators of augmented and virtual reality content.
A Norwegian carrier's launch of a pilotless container ship next year could lead the way to a new era in sea transportation and shipping if successful.
The laws and regulations in place in the US for driverless vehicles are a mess, but Republican congressional members say they can fix it.
How can something get more free than free? Well, in the case of Twitter, Virgin Mobile found a way with its newest promotion. If you have a 4G plan with Virgin Mobile, you can now access Twitter from your smartphone without it counting towards your monthly data allowance.
Japanese footwear brand Onitsuka Tiger and fashion label Anrealage have teamed to produce the world's first augmented reality sneakers. The shoes — called the Anrealage Monte Z — look like a regular pair of sneakers until you view them through Anrealage's new AR app. Once viewed through the app, they become unlike any pair of sneakers that have ever existed.
Bixby — Samsung's voice-activated digital assistant — has been delayed again because the software still can't recognize English. Although Samsung claims Bixby can execute 15,000 tasks, it appears it's inability to master English is a major obstacle that's preventing its full release in the United States.
With augmented reality making its way into the mainstream, consumers have been expecting a company bloodbath for a while now, one that will have a ton of casualties. Blippar has been expected to be one of those casualties due to the reported loss of millions of dollars earlier this year. Now, their situation might be made worse as the creators of the Layar app, Raimo van der Klein and Martin Lens-Fitzgerald, are rumored to be asking for their company back.
Former Google employee Tristan Harris claims there's an easy way to combat phone addiction without installing any new software. By enabling grayscale on your phone, checking your apps and notifications will be less appealing and thus stop you from obsessively checking your phone.
Texas has become the 18th state to pass a bill into law regarding autonomous vehicles, the third this month to do so.
Apple CEO Tim Cook's June 5 announcement that the company is developing autonomous software should have some companies rattled. At least, Morgan Stanley thinks Tesla should be.
Social engineering makes headlines because human behavior is often the weakest link of even well-defended targets. Automated social engineering tools can help reclusive hackers touch these techniques, but the study of how to hack human interactions in person is often ignored. Today, we will examine how to use subtle, hard to detect persuasion techniques to compromise a human target.
Uber CEO and co-founder Travis Kalanick is taking an indefinite leave of absence from the company, as Uber's recent upheaval has far overshadowed any developments in its driverless initiative during the past few days.
The iPhone has a feature that lets you see how much juice is left in your Bluetooth headphones, but most Android phones are lacking this ability. Thankfully, there's a simple app that'll close this gap in functionality.
The Augmented World Expo (AWE) is upon us, and that means it's time to get excited about all the awesome next reality things to come.
Every party has a pooper, and that's why you're reading this article. We don't mean to be a downer on such a fun day as 4/20, but it's important to make sure you know about the source of your pot, especially if you're one of the 2,299,016 people who use medical marijuana in the US.