With the upcoming Memorial Day weekend serving as the unofficial start of summer, Pepsi is turning to Instagram to help sell its soft drinks to quench the thirst of beachgoers and BBQers.
While North has yet to add third-party app support to its Focals smartglasses, the company has been diligent as of late in its efforts to add more functionality to the bare-bones AR device.
There are only three more episodes of Game of Thrones left before the saga is over, but Magic Leap is capitalizing on the series' popularity while it still can.
While The New York Times' augmented reality section has largely been dormant in 2019 (so far), USA Today has continued to crank out AR news stories.
The first annual Snap Partner Summit kicked off on Thursday in Los Angeles, and with it came some new products announcements, several of which enhance Snapchat's already robust augmented reality powers.
I noticed the neon yellow sign at the new location of Pho Bar in Chinatown right away. The sweeping cursive yellow letters spell out "Crazy Rich Broth"; the same phrase printed on the back of servers' shirts. It's the kind of minimalist but colorful design feature that is especially popular on Instagram at the moment — shots of patrons in front of a glowing sign.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
On Sunday, Apple CEO Tim Cook (the number one person on our NR30 list) made a rare television appearance to talk about and show off his current obsession: augmented reality.
Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.
Smartglasses maker ThirdEye has announced that its X1 model wearable will be updated by the slimmer, as yet unreleased X2 model. Both devices will be promoted and sold through its partner, brick and mortar technology retailer b8ta.
Not content to let NFL's official pizza sponsor corner the market for feeding football fans, 7-Eleven has taken a page out of Pizza Hut's playbook with a promotional augmented reality game.
You want whales? Ok, you'll get whales! That seems to be the unspoken message from Magic Leap via its latest update in the form of several new experiments posted inside its Helio app.
Another massive piece of the mysterious augmented reality puzzle known as Magic Leap fell into place on Wednesday as AT&T announced that it will be the exclusive launch carrier for the device.
Netmarble has released a new MMORTS game called Firstborn: Kingdom Come to go up against competing games like Lords Mobile. Unfortunately, the game seems to be stuck in development as a soft launch in select countries, limiting its exposure to gamers worldwide. But don't let this hiccup deter you — we've found a simple workaround to play the game on your iPhone right now.
Your Instagram bio could always be used to link to other websites or profiles or just to show off your witty personality. Now, you also have the ability to use this section to tag other Instagram accounts as well as add tappable hashtags. Whether you want to link out to your best friend, company, or the latest trend in your city — if it has a profile name or tag, it can be in your bio.
Whenever Japan does something new in tech, the cute factor is almost always taken into account. The same holds true for augmented reality, as Yahoo! Japan has just revealed its take on AR map navigation with a new AR Mode.
It's been months since Leap Motion, the hand-tracking interface startup, announced the hiring of Keiichi Matsuda as the VP of design and global creative director based in London. Since then, Matsuda's normally active social media stream has been fairly quiet — until now.
When first released, Snap Map made a lot of users uneasy. Beaming their location to the world at all times isn't necessarily the definition of privacy, but Snapchat's map is nonetheless intriguing, offering users a view into the lives of people across the globe. Now, you don't even need to have an account to access Snap Map — you can view it right from your web browser.
While Google has a water-resistant phone in the Pixel 2, its CES booth was anything but. According to Tech Crunch, Google had to shut down its two-level outdoor booth once it began to rain at the Las Vegas trade show. Even though Las Vegas is the driest city in the country, Mother Nature always has her idea of fun.
Just as the modern travel experience has improved thanks to the internet, Airbnb wants to make your stay in a stranger's home easier by way of augmented and virtual reality.
The bandwagon for NFL teams using augmented reality to engage fans isn't exactly full, but it is starting to get a bit crowded.
As interest in augmented and virtual reality continues to grow, so does the need to bring objects from the real world into virtual space. With that, there's also now an increased need for solutions that bypass the time-consuming process of producing handmade 3D models.
In many ways, the latest version of the MakeSpace iPhone app, now updated with ARKit, makes it the bizarro world IKEA Place; instead of measuring your living space for new furniture, it measures your furniture so you can move it into storage.
Newly appointed Ford Motor CEO Jim Hackett admitted yesterday that demand for driverless transportation could take many different forms and that Ford was rethinking how it would tailor its cars and mobility services for self-drive modes of transportation in the future.
Google largely helped to pioneer the concept of a steering wheel- and pedal-free self-driving experience when it began testing its Firefly pod-like vehicles a few years ago.
Ex-Uber CEO and founder Travis Kalanick's bad and likely illegal behavior aside, his vision of not wanting to pay "the other dude in the car" has lead to a ground-breaking driverless test fleet.
The AFL-CIO's Transportation Trades Division, which represents 32 unions in the US, has successfully lobbied for the removal of 10,000-lb. and heavier commercial trucks from provisions in bills expected to pass that could allow for millions of driverless vehicles on public roads and streets, Bloomberg News reported.
Mixed reality developer Arvizio has updated its MR Studio software suite to integrate processing of 3D light detection and ranging (LiDAR) point clouds.
Lyft officially laid its stake in the ground to develop driverless fleets following its Friday announcement, but how fast it is catching up to ride-hailing competitor Uber's driverless initiative remains to be seen.
If you live in New York City and are itching to sell your Yeezys, you're at risk of falling victim to thieves. A devious duo is searching Facebook to find people selling the popular sneakers and then robbing them at gunpoint when they meet up in person.
Cycling accidents are more common than you think. In the past month, two men have been hit and killed while cycling in New York City. I even saw a cycling accident occur yesterday morning here in NYC. It's dangerous enough to be cycling in populated areas, it's made worse by people wanting to text while riding.
A new cross-licensing patent deal signed by Nokia and Chinese smartphone maker Xiaomi will bring increased collaboration between the two companies. One area of focus in which both Nokia and Xiaomi have already agreed to work together is augmented reality.
Baseball fans can now leave their wallets behind at specific stadiums throughout the country. A new upgrade by Appetize to the foodservice and retail technology used at ballparks means you can now use Apple Pay to make purchases at 5 Major League Baseball stadiums.
Your favorite music-streaming app is taking artists from its popular RapCaviar playlist on tour to five major US cities. That's right, put down your smartphones and pick up your credit card because these tickets are going to sell fast.
The beauty gurus, gamers, and daily vloggers of the world are getting a great gift from YouTube very soon. No, it's not exclusive swag or diamond awards. Instead, it's an update to the YouTube mobile app that will support all video formats and let you send in-app messages.
The new Leaf with Nissan's ProPilot driverless feature could launch as soon as this year, following a teaser image and video the Japanese carmaker released of its flagship EV yesterday.
A spokesperson from the Nissan and Renault Alliance told Driverless the group is testing self-driving electric "robo-vehicles" for future mobility services and is "not ruling out anything" for future services the group might offer, as the alliance widens its driverless business model to include both fleets and private sales.
There's a general belief that augmented and mixed reality is going tied to enterprise solutions for the foreseeable future, and most developers in the field are focused on business use-cases. Without a dramatic breakthrough in the next couple of years that will likely be the case, making that decision the sensible one.
Uber has lost market share to Lyft, its main competitor. Uber's US market share dropped from 84% to 77% between January and the end of May this year, and the ride-sharing company has continued to run into legal, public-image, and internal trouble. Lyft, on the other hand, has been growing.
Traces of bacteria at a precinct in East Harlem created an all-out scare after doctors diagnosed an NYPD officer with Legionnaires' disease, a deadly infection caused by Legionella pneumophila.
