Move over, cosmetics companies. The athletic footwear industry wants to be able to give their customers the opportunity to try on products in augmented reality as well.
Already a powerhouse for its graphic design tools, Adobe is making a run at the 3D content creation realm dominated by Unity and Epic Games by acquiring software maker Allegorithmic.
While the technology companies continue to drive forward with autonomous vehicles, Nissan's vision of the future of self-driving automobiles lies in a cooperative experience between human and machine, facilitated by augmented reality.
The augmented reality industry has a bright future built on innovation and growth, but that doesn't mean we can't look back at the close of the year to see what the industry has accomplished from a business perspective.
Around the end of each year, Spotify offers a year-in-review service so its users can see what they listened to the past year and share their listening histories in fun infographics. Apple Music does not have such a feature, unfortunately, but there is a way to curb that FOMO feeling this holiday season by downloading your listening history not just for 2018, but for the entire lifespan of your account.
If you ever looked at Apple's Peek and Pop feature on Safari and said "I want that," Google has kinda-sorta delivered. A new hidden Chrome feature brings similar functionality to Android despite the lack of 3D Touch, and while it's a bit redundant and nowhere near as polished, it does make navigating the web easier.
Last year, Razer kicked off a new trend by building a smartphone from the ground up with mobile gamers in mind. At the time, many thought the Razer Phone solved a problem that no one really had — but a year later, we're starting to see that gaming phones are perfect for more than just Fortnite players.
AMC Theatres was never a fan of MoviePass and even predicted its unsustainability. After the struggling MoviePass turned off diehard fans with too many new restrictions to combat its cash problems, AMC stepped in to save the day with its AMC Stubs A-List subscription for cheaper movie tickets.
While many are familiar with Samsung, I'm pretty sure most Americans couldn't name the second-largest smartphone OEM. It's actually Huawei, and they recently released a spec-sheet dream of a phone in the Mate 20 Pro. So naturally, we wanted to see how it compared to the largest OEM's best offering.
The iPhone XR is the best bang for your buck option among the 2018 iPhones. Splitting the XR and XR Max right in the middle with screen size, it makes small compromises to to keep the price low. However, with the release of the Galaxy Note 9, Samsung has their own formidable middle option as well, the Galaxy S9+.
With this year's iPhones, Apple built upon the success of the iPhone X in a somewhat iterative manner. All three phones borrow from the 2017 flagship's design, which many praised as being the best in years. They also tried to help those of us who don't have more than a grand to spend on phones, creating a new product with a few compromises.
Until next March, the iPhone XS and Samsung Galaxy S9 will be the only phones considered by many. Whether you're an Apple fan wanting to see how your new phone stacks up against the competition or a buyer on the fence, here's how the latest flagships from the two biggest brands compare.
Google and Apple are working to enable augmented reality content for the web, but startup 8th Wall has managed to launch a web AR platform that works on mobile browsers now.
While Magic Leap has gained attention for its ability to raise capital, the company (now with an actual product on the market) still faces an uphill climb against the titans of the industry.
A fresh batch of developer info has been revealed on Magic Leap's Creator Portal. On Thursday evening, the normally secretive company gave the general public perhaps the closest look yet at Magic Leap One's Lumin operating system.
Apparently, it's Google Week for the augmented reality business. Now that ARCore has a firm foothold in the app ecosystem, Google is making a case with educators and marketers that the apps should have a place in schools and campaigns, and the company is also encouraging developers to learn how to build apps using ARCore.
During E3, many major game developers announced plans to bring console and PC franchises to mobile. These titles are designed for more serious gamers with competition in mind. All of this points to a shift in mobile hardware priorities — soon, gamers will need gaming phones just like PC players need a gaming rig.
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
US customers might soon get access to their first Xiaomi smartphone. The fourth largest OEM has been eyeing a US launch for years, with rumors indicating a debut by Q1 2019. Now, it looks like the Mi 8 Anniversary Edition will be the first device.
During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps.
With Huawei's recent emergence as the second largest OEM in the world, the company was poised to finally make a big push into the US market. Instead, their efforts were derailed by an unlikely foe, the US government. As a result, American customers will miss out on the newly-released Huawei P20.
This week's Game Developers Conference came at just the right time for Magic Leap, a company that was riding a wave of bad news from legal troubles and rumors regarding Magic Leap One.
If you're a console or PC gamer, you may be quick to ignore the mobile version of Fortnite Battle Royale. The lower graphics and the switch to touchscreen controls may be enough reason to dismiss this version of the game. But don't be so quick to judge — there are actually some clear advantages to playing on mobile.
As the week of the Game Developer's Conference hits the mid-point, we've already had some major announcements hit the AR space. The specific timing of these announcements are thanks in part to a conference within a conference called VRDC, aimed at VR, AR, and MR developers. And while the week is hardly over, the announcement that is still having a big effect on the developer population is the reveal of the Creator Portal for the long-awaited Magic Leap One device.
Since making waves at Mobile World Congress 2018, Android Go devices have slowly trickled their way onto US shores. Only one device was officially announced for the US at MWC, but several OEMs have extended availability to the US in the months since, and it looks like we just received another.
Augmented reality business followers, we've got good news and bad news. First, the good news: Upskill closed another round of funding, this time led by strategic investors Cisco and Accenture. (Well, this is probably bad news if you're competing with them on the enterprise AR front.)
While TouchWiz as an Android skin isn't a favorite among many, Samsung Internet is a fantastic web browser that S9 owners should be happy to have preinstalled out of the box. But you don't need to buy Samsung's latest flagship to try their browser — Samsung Internet is available to all compatible Android phones.
Not content to just be a provider of rugged smartglasses for enterprise users, DAQRI has made the jump into the AR software side of the industry with its new Worksense productivity suite.
Last year, OnePlus released not one but two excellent flagship devices with the OnePlus 5 and 5T. While the 5T released sooner than expected, it brought some worthwhile upgrades, such as a near bezel-less display and a much-needed camera enhancement. Now, that the OnePlus 6 has arrived, it's time to see what OnePlus has in store for 2018.
With the Super Bowl just days away, it seems appropriate to draw parallels between football and the professional sport of technology business, or, more specifically, the augmented reality segment.
Not many smartphones are announced at CES these days — instead, you'll mostly see other types of electronics like Energeous's WattUp and Li-Fi. However, ASUS decided to share some good news for their US customers, and it comes in the form of a new phone with some interesting specs and a budget-friendly price tag.
Today could mark the beginning of a new age in wireless charging. The FCC has certified the WattUp transmitter, a revolutionary technology that could shape the future of smartphone charging. This new tech addresses many of Qi charging's limitations, and if things go right, may lead to a truly wireless future.
Amazon Web Services (AWS) opened its re:INVENT developers expo with a bang by launching Amazon Sumerian, a new tool that could become the dominant platform for building cross-platform augmented and virtual reality applications.
Up until now, experiencing augmented reality through Vuzix's next-generation Blade 3000 smartglasses would have required a trip to a tech conference where the company has an exhibition booth.
So you're thinking about downloading the Galaxy S8 Oreo beta, but you're not sure if it's stable enough to use. It is a beta, of course, so you might want to wait for others to give it a try. Over the past ten days I've used the Galaxy S8+ running Android Oreo as my daily driver, running down the best new features. Let's take a look at the bugs, the performance, and the battery life.
HTC is heading in a strange direction lately. Instead of releasing just one flagship in the spring season, they released two top-tier phones, with one having last year's specs and both having last year's design. They were also supposed to manufacture both the Pixel 2 and 2 XL, but Google was unimpressed by the HTC-made Pixel 2 XL and looked to LG for the bigger device. Now it seems, HTC isn't finished yet.
For a company who hasn't released a product and has a reputation for being secretive, Magic Leap sure has a tendency to make waves. Over the past few weeks, they've refreshed their website design, released an abstract YouTube video, and announced a partnership with Madefire to offer mixed reality comics on its device whenever it launches. Next, they are gearing up for another round of funding.
When it comes to technology, there are no bigger names than Google and Apple. They're the two most valuable companies in the world, and they've swapped places a few times over the last year, so they're truly neck-and-neck. But let's put business aside for a moment — which of these companies makes the better flagship phone?
CEO (and NR50 member) Tim Cook and Apple unveiled the long-awaited lineup of next-generation iPhones today on stage of the Steve Jobs Theater, packed with hardware improvements to facilitate AR experiences from ARKit, which will arrive with the iOS 11 on Sept. 19.
