For the average consumer, augmented reality is a fun way of dressing up photos and videos for social media. However, AR is also gaining momentum as a medium for storytelling, particularly in sharing powerful messages.
Despite the cancellation of Mobile World Congress and several high-profile companies pulling out of the upcoming Game Developers Conference, Magic Leap is pushing forward with hosting its own developer conference.
In the late nineteenth century, the advent of the motion picture wowed audiences with a new storytelling medium. Nearly a century and a half later, augmented reality is establishing a new frontier in film.
After closing its office last year, enterprise AR company Daqri has moved on to the final stage of its lifecycle with the liquidation of its assets.
While tweetstorms were a part of Twitter since the beginning, threads, which makes tweetstorms more viable, didn't show up until late-2017. Still, threading multiple tweets at once to create long-form stories, opinions, tirades, and other lengthy Twitter posts, can be hard to digest. However, you can make reading them easier with just a single message.
Some of the leading big tech companies are still working in the lab on actual products, but at least some of their leadership did have some thoughts to share on the future direction of the technology this week.
After dipping its toes into the AR cloud arena last year, Ubiquity6 is now jumping in with both feet this year.
In his famous 1996 "Content is King" essay, Bill Gates predicted that content is where tech companies will make money on the Internet. The adage clearly holds true in the current phase of augmented reality experience.
It happens to almost everyone. You wake up one morning, check your phone, and realize your alarm never went off. Now you're late to start the day, and you spend every night onward paranoid it'll happen again. But if you have an iPhone, there are two things you can check to make sure the alarm always goes off on schedule.
While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
It's the holiday season, and the tech industry is giving consumers several AR products and apps as gift-giving options.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
The 15-year-old star of the 1980s-inspired hit series Stranger Things, Millie Bobby Brown, may have (spoiler alert) lost all her powers as the character "Eleven," but in the real world, she still has augmented reality in her arsenal.
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
Facebook had a pretty big week in terms of augmented reality, with much of its news coming from the Oculus 6 keynote presentation. But Mark Zuckerberg's social media company found other areas of impact outside of Oculus 6 as well.
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
It was a long time coming, but we finally have a meaningful conclusion to the legal case against augmented reality startup Meta Company.
The longer it takes Apple, Snapchat, Facebook, and other tech giants to build their own version of augmented reality headsets and smartglasses, the longer runway of practical experience Microsoft gains with the HoloLens and its sequel. The latest example: AR cloning.
In the last few years, the HoloLens has become a popular tool for use in medical procedures and training. But recently, the Magic Leap One has gained momentum in the space as well when it comes to medical use cases.
A new profile on Apple's exiting design chief Jony Ive, the man behind many of the company's most successful products, paints a fuller picture of what led to his departure.
Whether gabbing via cloud chat or Secret Chat, there's no denying that private messaging is one of Telegram's strengths. Communications can often occur at night, where Telegram's default bright white theme can be a bit uncomfortable to use, but Telegram supports dark mode on Android and iOS — with a few different themes to match any late-night chatting style.
The annual Augmented World Expo (AWE) typically packs the front page of Next Reality with new products and services from companies in the augmented reality industry.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
Location-based gaming company Niantic knows its business model is inextricably tied to the outdoors, so it is in its best interest to help preserve that environment to give players a place to play.
If you use the mobile Slack app, whether for work, school, or play, you know that the background color in discussions for channels, threads, and direct messages is white and that most of the text is black. Unlike with the sidebar, there's no way to customize the colors that appear here, but you do have one other option: dark mode.
The story of Meta and its Meta 2 augmented reality headset isn't over, there's a new development that could impact its ultimate fate.
If waveguide display maker DigiLens has its way, enterprise businesses and consumers will soon be able to purchase smartglasses for less than $500 — as long as they can supply their own computing and battery power.
Although next week will mark the late David Bowie's 72nd birthday, his fans and admirers are the ones receiving a gift in the form of an augmented reality app that explores the artist's career
Location-based gaming pioneer Niantic has been preparing its flavor of AR cloud, the Niantic Real World Platform, to bring more realistic and interactive augmented reality experiences to mobile apps. And now the company is looking for a few good developers to help execute its vision on the platform.
Despite funding difficulties that forced Meta to place employees on temporary leave in September, the augmented reality headset maker is reminding enterprise companies that it remains a viable option for visualizing and working with 3D design models.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
After building its business on virtual reality, Jaunt is leaving the technology behind to focus on building tools for creating augmented reality content.
Rumors are swirling today that NASA's Jet Propulsion Laboratory (JPL) may have shown us the first public glimpse of the next-generation HoloLens. Are they real? Or just a prototype? We've been digging in all day to find the answers.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
Any little bit of new light shed on Apple's rumored augmented reality plans is irresistible, and the latest comes from a fairly powerful source — a former Apple engineer who worked on the iPhone.
Look, we all like getting things for free. That's why we can stomach things like advertisements and optional purchases in freemium apps and games — we're willing to pay for our mobile experiences in every way but currency. Although freemium seems to be the model for the future of iPhone entertainment, it looks like a different scheme might win out in the end.
The long, long, loooong wait finally ended this week for the augmented reality community as the Magic Leap One was finally released. The Florida-based company has loomed over the industry for years promising something big, and now the AR cat is finally out of the bag. Now we get to see if it will live up to expectations, but early reviews are a bit skeptical.
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
