News: Apple & Snapchat Use AR to Let You Travel on the New York Subway System via Apple Pay
Many years ago, when I first traveled to Tokyo, Japan, I was amazed by the contactless IC card turnstiles embedded in the county's subway system.
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News: The History of Europe Gets Immersive via HoloLens 2 Experience at St. Peter's Church in Belgium
In recent years, the tech innovation space has been dominated by the US and Asia, with Europe weighing in, but still being mostly lauded for its art history and architecture.
News: BMW Opens Augmented Reality Showroom for Plug-In Hybrids on the Web via 8th Wall
At its height, the COVID-19 pandemic forced many auto showrooms to close their doors. As the pandemic persists, many consumers are still hesitant to let their socially distanced guard down.
How To: Master Adobe's Top Design Tools for Under $50 Right Now
Adobe sets the standard for graphic design. Since launching its subscription-based Creative Cloud in 2011, Adobe has consistently updated its suite of applications to serve the needs of the modern designer.
News: Burberry Teams with Google Search to Let You Browse High Fashion in Augmented Reality
Just days ago, Georgio Armani canceled his live show in Milan and opted to stream it instead due to coronavirus concerns. Now, at the start of Paris Fashion Week — shadowed by similar worries — Burberry has launched an augmented reality tool that lets you view the latest high fashion from the comfort of your home.
News: Google Prepares to Ship Web-Based AR Support in Chrome 81
Web-based mobile augmented reality technology continues to gain momentum as Google is set to expand the standard for immersive web content to AR.
News: Magic Leap Wraps 2019 with Immersive Holiday Experience
The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.
News: Amid Motorola Razr Hype, Lenovo Unveils AR Glasses Concept for Private Computing
After drawing attention from nostalgic Gen Xers for its Motorola Razr reboot with a foldable screen, Lenovo has a new augmented reality smartglasses concept that the company hopes will also turn some heads.
News: Magic Leap Adds Spotify Music to Growing Arsenal of Spatial Computing Apps
The spatial computing world of Magic Leap is no longer limited to the rarefied tones of Sigur Rós and Sennheiser's Ambeo Augmented Audio app. Now, the entire music universe will be at your augmented reality fingertips.
News: Snapchat Transports Gucci Fans to Trippy Tropical Island for Holiday Promotion
Baby, it's cold outside, but, with some help from Snapchat augmented reality, Gucci is thawing our wintery hearths with a virtual trip to the tropics.
News: Mobile Developer Within Tells Interactive Halloween Tales via Wonderscope AR App
The Halloween season is the perfect time for telling scary stories, but augmented reality is here to bring the tradition of frightening children to the modern age.
News: Snoop Dogg Becomes Snapchat AR Character for His Latest Record
He might be an O.G. rapper, but Snoop Dogg has officially entered the cutting-edge of technology via a hidden feature included with his newest music release.
News: Snapchat Drapes the Statue of Liberty in the American Flag for Fourth of July Augmented Reality Lens
Under the rocket's red glare and the bombs bursting in air, the Statue of Liberty is swaying in celebration this Fourth of July thanks to Snapchat.
News: This iPhone & Android App Lets You Celebrate 50th Anniv. Of Moon Landing by Taking the Trip in Augmented Reality
With all the talk about returning to the moon via SpaceX, NASA, and international agencies, some have forgotten some of the magic surrounding the original Apollo 11 mission.
News: Snapchat Celebrates Pride Month with New Landmark AR Experiences
While the 49th Annual Gay Pride Parade and Festival will take place on Santa Monica Boulevard and West Hollywood Park, revelers will also be able venture Northeast to the TCL Chinese Theater on Hollywood Boulevard to continue celebrating via Snapchat.
News: Niantic Launches Harry Potter Wizards Unite as Beta in Australia & New Zealand
The long-awaited augmented reality game based on the Harry Potter franchise from Pokémon GO masterminds Niantic is closer to release, as the developer has begun public beta testing of the app.
News: WarDucks Lands $3.8 Million Funding for Location-Based Augmented Reality Gaming, Adds Legendary Doom Developer
With plans to compete with Niantic and other augmented reality game developers, game developer WarDucks has closed a $3.8 million funding round.
News: Apple Appoints Marketing Leader Behind iPhone Launch to Push Augmented Reality Products
While Apple augmented reality smartglasses are not yet official, the tech giant is ramping up its resources by appointing company veteran Frank Casanova to promote its augmented reality offerings.
News: Augmented Reality App Maker Houzz Reveals Major Data Breach
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
News: Instagram Goes Retro with Augmented Reality Tribute to Classic Windows Desktop
Just because augmented reality is the technology of the future doesn't mean it can't reach into the past of computing.
News: Levi's Now Selling Exclusive Disney Denim Through Shoppable AR Lens on Snapchat
Snapchat continues to deepen its roster of clients adopting its Shoppable AR Lens, with clothing giant Levi's and Disney becoming the latest brands to try on the e-commerce platform for size.
News: World of Warcraft Lens on Snapchat Lets You Transform into Orc or Elf & Do Battle in Augmented Reality
To promote Battle of Azeroth, the latest expansion for the World of Warcraft franchise, Blizzard Entertainment has conjured a Shoppable AR Lens that is now available in Snapchat's app carousel.
News: Google Takes Developers Back to School with ARCore Classes on Coursera
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
News: Crowdfunding Campaign Capitalizes on '90s Nostalgia with POGs Augmented Reality App
If you have a substantial collection of POGs, the disc-collecting game from the 1990s, squirreled away in your basement, then a new augmented reality app may give you a reason to dig them up.
News: Essential Phone 2 Reportedly Canceled, Rubin Looking to Sell
The Essential Phone was undoubtedly one of the most underrated phones of 2018. It launched with buggy software and camera problems, but the company worked diligently to push out updates. Many Android enthusiasts were anxiously waiting for the Essential 2 release later this summer. Unfortunately, news today from Bloomberg indicates that Essential will not release a phone in 2018.
News: Google Updates AR App to Help Muslims Observe Ramadan When Offline
Ramadan, the Islamic holy month of fasting and prayer, is underway, and Google has rolled out several tools to help Muslims commemorate the event, including an augmented reality app.
News: Lenovo's Star Wars — Jedi Challenges Now Lets You Battle Other Lightsaber Users in Augmented Reality
On this, the most cherished day for Star Wars fans, May the fourth, Lenovo has released a significant new update to its Star Wars: Jedi Challenges app: real person versus person lightsaber battles.
News: HTC Opens Up Augmented Reality Development for HTC Vive
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
News: Snapchat Launches In-App Store with 'World's First AR Superstar' Hot Dog Toy & Other Swag
It used to be that the best kind of swag was T-shirts and hats from your favorite music artists, but now the symbol of casual insider cool falls to the tech companies, and Snapchat has just joined the ranks of branded apparel purveyors.
News: 'Kinda Blue' Pixel 2 Now Available on the Google Store
The Pixel 2 and Pixel 2 XL launched in 2017 with three colors: Clearly White, Just Black, and Kinda Blue. For those who wanted to stand out from the crowd a bit, Kinda Blue was the clear choice. Verizon, however, had other plans in mind, and Kinda Blue became exclusive to the carrier. That is, until now.
News: London Shoppers Can Now Design Their Own Nikes in Augmented Reality
Nike has launched an augmented reality design tool at its Niketown store in London that lets shoppers customize sneakers and see their designs on a real product.
News: Mozilla Launches WebXR Viewer iOS App to Let Developers Experiment with ARKit
While Apple launched ARKit to enable developers to build augmented into mobile apps, Mozilla, the company behind the Firefox browser, is taking advantage of the platform to advocate for browser-based AR experiences.
News: Now You Can Track the Bitcoin Mania Bubble in Augmented Reality
You love augmented reality (that's why you're here!), but some of you also love cryptocurrencies, most popularly known in one of its forms as Bitcoin. So you might be wondering why you can't you find two of your favorite emerging technologies together in one app. Take heart, early adopter — now you can.
News: BMW Uses ARKit to Let You Customize Your New Car in iOS
Last month, BMW rolled out its playful take on augmented reality with Snapchat, and now the automaker is bringing that same immersive computing whimsy to iOS directly.
News: Sketchfab Fires Back at Google Poly with ARCore Update to Mobile App
Just days after the launch of Google Poly, the marketplace for 3D virtual objects that developers can use for augmented and virtual reality apps, SketchFab, the current leader in the space, is firing back with a major enhancement to its platform.
News: Unity Offers AR/VR Training for Developers Through Udacity
As demand for AR and VR developers continues to increase, particularly with the advent of Apple's ARKit platform, Unity has partnered with online learning company Udacity to help developers sharpen their skills for these jobs.
Apple AR: Houzz ARKit App Beats IKEA to the App Store
With the official release of iOS 11, the availability of an app that uses the much-hyped ARKit platform to place virtual furniture in one's home was expected.
News: Share the HoloLens Experience Through MR Studio ViewPoint from Arvizio
HoloLens developer Arvizio has expanded its collaboration suite of tools for enterprises with a device that can stream and record mixed reality experiences in high-definition for local and remote audiences.
News: Google Play Store Lets You Know What's New About Your App Updates
If you haven't heard yet, Google is revamping the Play Store with version 8.0. While it so far doesn't seem to have any life changing features, there are ones that certainly will make your life easier, like their new updates feature.
News: T-Mobile LTE-U Gives Galaxy S8 Owners a Speed Boost in Select Cities
Last month, AT&T made headlines with its disastrous launch of its 5G Evolution network (spoiler alert: it wasn't actually 5G). T-Mobile responded to the embarrassing news by saying the company would be working on its own 5G network, and would take its time rolling it out. Well, T-Mobile may have just pulled an AT&T — T-Mobile is launching LTE-U in the US, and things seem pretty similar to the 5G Evolution's introduction.