We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.
While Apple, Facebook, and Snapchat are still working on their first-generation AR wearables, startup North is already preparing to bring its second-generation smartglasses to the world in 2020.
Thanks to the expanding universe of augmented reality tools being made available, increasingly, anybody can liven up sleepy office meetings with immersive computing.
Silicon Valley-based startup 8th Wall has spent much of the last few years building a reputation for enabling AR experiences that are platform agnostic via web browsers and mobile apps. Now, 8th Wall is promising to give developers the freedom to build and host AR experiences from anywhere via a simple web browser.
Smartglasses from Apple have become the holy grail of augmented reality, and 2020 has been the rumored time horizon for the product's arrival for the past two years. The latest analyst report sheds more light on its potential debut next year.
Norway-based production tools company Vizrt is putting the real into augmented reality with its broadcast AR solution that's designed to keep sports fans (and other audiences) watching.
It happens to all of us. You're ahead of the pack, clearly in first place, when someone launches the Spiny Shell (aka, the blue shell). It catches up and circles you before crashing into your kart, and there's seemingly nothing you can do about it. But what if I told you there are two ways to avoid this fate in Mario Kart Tour?
Former soccer star and current celebrity David Beckham has the augmented reality abilities of Facebook and Instagram as allies in the effort to eradicate malaria from the world.
Wearables startup North has made a smart move to get its Focals smartglasses into the hands of more consumers.
The augmented reality space is brutal, and that means shifting directions quickly to meet whatever need the market demands.
This week, Snapchat parent Snap came closer to fulfilling its smartglasses destiny by adding new 3D content capabilities to its third-generation Spectacles. At the same time, the now defunct Meta Company continued its fall from grace, as a judge ruled in favor of the plaintiff in the patent infringement case against the Meta 1 and Meta 2 headsets.
Now that some of the best-known beauty brands are leveraging augmented reality to market and sell products, the rest of the market is beginning to catch up — fast. The latest competitor to add AR to its arsenal is direct sales makeup company Younique.
I'm here at the annual AWE event in Santa Clara, California, and the venue is just as packed, if not more so, than last year.
While augmented reality industry continues to grow, analog board games are also making a comeback. So, why not join the two together?
Google is going all in with Childish Gambino as its musical champion for augmented reality, as the duo has now dropped its second AR collaboration of the year.
We've seen a variety of AR experiences related to athletic footwear over the years, but Puma is betting sneakerheads will buy into a version of interactive design where sneakers are the augmented reality experience
After launching its first augmented reality title for Angry Birds on the Magic Leap One, Rovio has doubled back to the platform that made its franchise famous.
While painting in augmented reality is not a groundbreaking pursuit, the ability for Magic Leap One, iPhone and iPad, and Android users to collaborate remotely on virtual artwork would be.
After years of user complaints, Samsung is finally letting us remap the Bixby button without the need of a third-party app. The new feature requires One UI a simple app update to Bixby, but there's one major downside: Samsung won't let you remap the button to open other digital assistants like Amazon Echo, Microsoft Cortana, and Google Assistant. Luckily, there's an easy workaround.
Mobile augmented reality pioneer Blippar has now completed its fall from hopeful AR startup to the immersive computing history books.
In 2015, MyFitnessPal launched its premium service, an ad-free subscription for $9.99 a month or $49.99 a year which provides food analysis, deeper nutrient tools, more goal options, and exclusive content. After giving MyFitnessPal Premium a shot on your iPhone or Android phone, those perks may be unnecessary to your end goal, but you'll find that canceling your paid membership isn't very easy.
This year's holiday shopping season is shaping up to be fertile ground for augmented reality to show its worth, as both Walmart and Target have crafted immersive experiences designed to engage shoppers in the coming weeks.
The company behind augmented reality's first real gaming hit, Pokémon GO, is quietly making moves toward supporting the rapidly growing smartglasses space that may one day move its content away from smartphones and tablets and onto AR lenses positioned on your face.
Another contestant has emerged in the race to deliver a mainstream augmented reality car navigation system, with Silicon Valley-based Phiar picking up $3 million in seed funding to launch its own artificial intelligence-based mobile app by mid-2019.
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
In a move sure to stir up even more speculation about the future of Snap Inc., the company's vice president of content, Nick Bell, is leaving the company after five years.
Ingress, the godfather of location based-AR games developed by Pokémon GO creator Niantic Labs, is getting a new lease on life via Ingress Prime, a reboot of the game built on the Niantic Real World Platform.
One of the funniest scenes from the teaser trailer for the Wreck-It Ralph sequel is the basis for the new pre-show augmented reality experience via the Noovie ARCade app.
In a leaked company memo, Snap CEO (and NR30 member) Evan Spiegel has made it clear that the future of the company lies not only augmented reality but also hardware that enables those AR experiences.
A major obstacle to the mainstream acceptance of smartglasses is the current inability able to smoosh processors, sensors, and batteries into a pair of frames that look cool. Wearables maker Thalmic is hinting that it may have figured it all out.
While it has been slower to arrive than a walker limping through thick Georgia mud, location-based augmented reality game Walking Dead: Our World finally has a confirmed launch date: July 12.
After a district judge approved the $85 billion merger between AT&T and Time Warner, we knew AT&T would be quick to reap the rewards of capturing Time Warner's media properties. Today, we get our first look at this with two cellular plans from AT&T. What makes these plans unique is they include a new cord-cutting service called WatchTV.
Ever since 2009, you could send a photo or video that you've already taken right from the Messages app on your iPhone. You would just tap on the camera icon next to the new message box, then choose either to take a new one or select one from your library. If you're running iOS 12, that's no longer the case, but that doesn't mean the capability is gone entirely.
If you cover a particular area in tech long enough, you develop certain pet peeves, and one of mine happens to be devices that attempt to keep us wed to the Google Glass style of augmented reality. And while I remain mostly uninterested in such devices, one of these products recently earned my admiration and might work for you, too, under the right circumstances. It's called the Golden-i Infinity.
The Augmented World Expo is winding down in Santa Clara, where Qualcomm, Vuzix, and Meta Company were among the companies making big announcements.
Despite numerous reports announcing its stateside arrival, "Final Fantasy Awakening" has yet to show up in the iOS App Store, much to the chagrin of millions of fans in the U.S. Unfortunately, the game seems to be stuck in soft-launch limbo, with no word as to when it'll land stateside. With a little hack, however, you can give this immersive game a try right now.
During Tuesday's keynote at the I/O developer conference, Google unveiled new capabilities for its Lens visual search engine and expanded the availability of the platform in smartphone camera apps.
Augmented reality is expected to eventually change everything, and the prevailing view is that those changes will be for the better. The converse view, however, is that the technology will further erode privacy.
It appears we're in the midst of an augmented reality art boom, because in the same month that the famed Christie's auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its entry into the AR space.
In an effort to help its advertising partners close sales with its sponsored augmented reality camera effects, Snapchat has launched a set of e-commerce tools designed to encourage users to buy products directly in the app.
