News: Target Treats Shoppers with Augmented Reality Tricks via Snapchat
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Big-box retailer Target has been on a bit of an augmented reality advertising shopping spree via Snapchat lately.
Businesses that have adopted enterprise-grade wearables for their workforces now have a new option among the multitude of AR productivity apps that can help their team members communicate in AR.
Thanks to a new update to Amazon Sumerian, developers will now be able to not only create more realistic 3D content, but also build AR experiences more easily.
With the iOS 13 beta right around the corner, Apple is churning out the betas for iOS 12.4 with developer beta 3 out today, May 28. It's the third beta in just 14 days and just eight days after developer beta 2 and public beta 2. The third beta may only house improvements overall, as iOS 12.4 is pretty bare bones as is, despite some hints at Apple Card support.
Alongside its official unveiling of the lower-cost Pixel 3a smartphone at Google I/O, Google took the opportunity to extend its early preview of AR walking navigation in Google Maps to all Pixel devices.
It looks like Microsoft will finally make good on its promise to bring Minecraft to augmented reality, as foreshadowed via a HoloLens demo in 2015.
Months ago, we showed you some of the powers of Spatial, the HoloLens app that allows groups of workers to collaborate in augmented reality using 3D avatars.
Smartglasses maker Vuzix made a big splash at CES 2018 with the inclusion of Amazon's Alexa voice assistant among the AR superpowers of its consumer-centric Blade smartglasses.
The year in augmented reality 2019 started with the kind of doom and gloom that usually signals the end of something. Driven in large part by the story we broke in January about the fall of Meta, along with similar flameouts by ODG and Blippar, the virtual shrapnel of AR ventures that took a wrong turn has already marred the landscape of 2019.
The partnership between Magic Leap and leading South Korean wireless carrier SK Telecom took on an added importance earlier this week as the company unveiled the world's first nationwide 5G network.
Just weeks after revealing plans to port one of its most vital augmented reality products from HoloLens to the smartphone world, Microsoft has finally opened the mobile software floodgates to the public.
While the tech industries giants and eager startups chase the dream of widespread consumer augmented reality, enterprise AR is living the dream today.
Lebron James, or King James to his royal subjects, is extending the reach of his kingdom beyond basketball and into the realm of augmented reality.
Not all enterprise augmented reality tools require a high-end headset and heavy computing power. Sometimes, a smartphone can do the job just as well. Along those lines, software maker Atheer is now bringing its workforce AR platform to iPhones and iPads via a native app.
Returning to the spotlight after its debut at last year's CES, augmented reality smartglasses maker Rokid is back with a new update.
The city of London is getting a holiday gift this season, but it's not the kind you unwrap, since it's completely delivered in augmented reality.
In their first head-to-head major contract clash, Microsoft has emerged victorious over Magic Leap, as the US Army has awarded a $480 million contract to the HoloLens maker.
Any real Star Wars fan knows that fear is a path to the dark side, as it leads to anger, and then suffering. For players of Star Wars Jedi Challenges, though, access to the antagonistic side of the Force is now available through their mobile apps.
Apple's stock Podcasts app in iOS remains my go-to for all of my podcast-listening needs, but skipping around during an episode can be frustrating. Scrubbing audio along the timeline is often an imprecise maneuver, which is why the skip buttons can be so useful and efficient. Without customizing skip lengths, however, you may find yourself tapping far more than you need to.
One option you won't find buried in the Galaxy Note 9's Settings is the ability to return the navigation bar to black. Samsung changed the default color to white with the Note 8, removing any ability to bring the black color back. But thanks to a neat app, Note 9 users can do it themselves.
While Apple may not be ready to divulge its roadmap for shipping its rumored augmented reality headset, the company's actions tell us a different story.
Smartglasses maker Epson remains the top gun in the drone market with its Moverio line of wearables, and the company is further elevating its offerings with its new Drone SoAR app for DJI drones.
Included with iOS 12 is an easier-to-use Do Not Disturb mode. Not only is there a new Bedtime Mode that makes waking up less annoying, but also new ways to quickly launch the DND temporarily. One example is having the ability to set Do Not Disturb based on a time of day — specifically, morning or evening.
The latest version in Epson's Moverio line of smartglasses looks to offer a headworn window into the world that prioritizes versatility as well as mobility.
Google's ARCore team is staying busy, as evidenced by yet another update of its augmented reality toolkit.
Badges? We don't need no stinkin' badges! That is, unless they have augmented reality content embedded in them and give us full access to Facebook's annual F8 developers conference — in that case, yes, we'll take all the badges.
On Tuesday, on the one-year anniversary of the announcement of its AR Camera platform, Facebook founder and CEO Mark Zuckerburg revealed at the company's F8 developers conference that the platform will be extended to the company's Instagram and Messenger apps.
The latest update to the Christie's app for iPhones and iPads extends its augmented reality capabilities to the famed private art collection of David and Peggy Rockefeller.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
Apple's latest iPhone operating system is notorious for its frequent bugs and glitches. The latest iteration, iOS 11.3, is no exception, as users are experiencing not only 3D Touch issues but missing screenshot previews as well.
While Magic Leap may have plans to eventually introduce sign language translation for smartglasses in the near future, students at New York University have demonstrated that such a feat is possible today with a smartphone and a prototype app.
Enterprise augmented reality software provider Upskill has raised $17.2 million in its latest round of funding, led by new investors Cisco and Accenture.
In January, ZTE announced they would be conducting an Oreo beta program for Axon 7 users to test Android 8.0 before the masses. Since then, no additional information was released — until today, when ZTE finally opened up the Oreo beta to US customers.
Snapchat just fast-tracked the majority of its app user base into the world of augmented reality production by making its Lens and Filter tools available to anyone with a web browser.
One of the most overlooked components of talking about augmented reality and virtual reality is getting people to actually use the hardware and software associated with these platforms.
Apple released the third developer beta for iOS 11.2.5 on Wednesday, Jan. 3, and public beta testers got in on the action the following day. The update comes two full weeks after the release of the second beta, marking an extended update period of Apple. The second beta mostly brought under the hood improvements to 11.2.5.
Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, he instead decided to deliver a speech to the public about, what else, the future.
Just days after announcing the launch of two new mixed reality studio facilities, Microsoft is extending its mixed reality reach even further with the announcement that the HoloLens will now be offered in 29 new markets.
There aren't many people who will believe that a prosthetic zipper face or gunshot wound to the eye (disgusting as they are) are real, but greyscale from Game of Thrones? That'll really unsettle people for awhile because it totally looks like an actual, honest-to-God infection that someone in 2017 could conceivably have. Which makes it very effective come Halloween, whether it's for a full-on Princess Shireen, Jorah Mormont, or Stone Man costume, or to just infect a completely different chara...
The advent of ARKit and ARCore has strengthened the demand for development tools to build augmented reality experiences for compatible iPhones, iPads, and Android devices.