News: Unreal Engine 4 Now Available for Microsoft HoloLens 2
A major software tool first promised during the reveal of the HoloLens 2 earlier this year is finally available.
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News: Jack Daniel's Joins the Augmented Reality Marketing Fray with Interactive Label & App
While Jack Daniel's is one of the most iconic brands in the liquor business, when it comes to augmented reality marketing, it's joining a long list of others telling a very familiar story in the growing marketing medium.
News: Google Backs Mojo Vision's 'Invisible Computing' Augmented Reality Platform in $58 Million Funding Round
Four months have passed since Mojo Vision emerged from stealth, and we are no closer to seeing exactly what its "invisible computing" technology looks like.
News: Matterport Lands $48 Million Investment for 3D Content Capture Technology
The augmented reality industry has an insatiable lust for 3D content, which makes an investment of $48 million into Matterport a no-brainer for investors.
News: Microsoft Unveils the HoloLens 2
After years of waiting, Microsoft has finally updated its industry-leading augmented reality device, the HoloLens.
News: Microsoft's New Light Capture Tool Adds More Realistic Lighting to HoloLens & Mobile AR Apps
We're still weeks away from a probably HoloLens 2 release, but Microsoft's immersive computing team is still hard at work on other aspects of its "mixed reality" ecosystem.
News: Augmented Reality App Maker Houzz Reveals Major Data Breach
In the realm of internet security, it's becoming clear that augmented reality is not immune to the increasing wave data breaches plaguing users.
News: 'Atlanta' Actor Lakeith Stanfield Walks an Augmented Reality Tightrope for New York Times Magazine
The New York Times has made a habit of publishing augmented reality stories throughout 2018, and now the media giant's magazine is getting into the act, too.
News: Apple's Updated Clips App Lets You Put Yourself Inside the World of The Incredibles 2
One of Apple's most touted (but seldom seen on social media) apps, Clips, got an update on Wednesday.
News: Snapchat AR Lenses Jump from Mobile to Desktop with Snap Camera App
For the entirety of its existence, Snapchat has lived on mobile, but in its quest to lead the augmented reality industry, the company is now bringing those mobile AR experiences to desktops.
News: Resolution Games Scores $7.5M in Funding Round Backed by Google, Unity Founder, & Others
Fresh off shipping an augmented reality game for Magic Leap, Resolution Games has farmed another $7.5 million in funding through a Series B round.
News: Auto AR Tech Company WayRay Sets Its Sights on Unicorn Status with $80M Funding Round Led by Porsche
Automotive augmented reality company WayRay has set its destination for a $1 billion valuation with an estimated time of arrival of 2019, and it has just passed a major milestone towards that goal.
News: 3D Scanning App for iPhone Makes Capturing & Sharing AR Content as Easy as Taking a Picture
Augmented reality app developer Laan Labs has shared a preview of a beta app that achieves 3D scanning with just an iPhone and produces highly-detailed models for sharing with others.
News: Nvidia Researchers Have Developed a 3D-Printed Prototype Near-Eye Display for AR Headsets
With all the hype around Magic Leap's recent launch, it's easy to forget that augmented reality hardware is still very much in its infancy. While we marvel at what is available now, researchers are still finding ways to design and produce more sophisticated components for next-generation wearables.
Market Reality: More Magic Leap One Details Unearthed, Apple Adds to Its AR Team, & Snapchat Learns New Tricks
The arrival of Magic Leap One is tantalizingly close and, although the company has been saving the last details for launch day, a few of the more important details were found this week hiding deep in the code on Magic Leap's website.
News: Apple Adds Former DAQRI Designer to the Team, Bolstering AR Smartglasses Rumors
Apple continues to build its augmented reality hardware and software team in stealth mode. The latest addition comes via the hiring of a former DAQRI user experience designer and VR app developer.
News: New York Times Leads Readers on an AR Journey Through the Cave That Trapped the Thai Soccer Team
One of the more compelling human interest stories of the summer has been the plight of the Thai Wild Boars soccer team, who were trapped in a cave for weeks.
Market Reality: Snapchat Gets Recreational & the Tech Industry Reveals How It Plans to Mainstream AR
Last month was a whirlwind for the augmented reality industry, with the Augmented World Expo, Apple's Worldwide Developers Conference, and an exciting Magic Leap Twitch livestream all wrapping up before the ides of June. Now that we've had a chance to fully digest it all, we have a real sense of where the augmented reality industry is heading.
News: Unity Builds Developer Bridge Between ARKit & ARCore Apps with AR Foundation Tool
A new set of APIs for Unity promise to make it easier for developers to publish apps that support both ARKit and ARCore.
News: Adobe's Project Aero Takes on Unity & Unreal for AR Content Creation Supremacy
Using the ARKit 2.0 announcement as its springboard, software maker Adobe is looking leap up to the level of Unity Technologies and Epic Games, the companies making the go-to tools for creating augmented reality experiences.
News: Qualcomm Making Chips for Standalone AR & VR Headsets Linked to HTC, Vuzix, & Google, Reports Say
One of the leading chipmakers for smartphones is getting ready to announce a new processor made specifically for augmented and virtual reality headsets.
News: Apple Reveals New Animoji Karaoke Video Ahead of WWDC
Apple's lead marketing tool for the iPhone X, 3D Animoji that you control with your facial and head movements, are once again in the spotlight in a new commercial the company posted on its Korean YouTube account this week.
News: Samsung's Galaxy S9 & S9+ Finally Get ARCore Support
Google's Pixel smartphone had a decent head start as one of the first devices to offer ARCore, but that early exclusivity has been frustrating for some Android device owners. Some of that frustration was relieved when Google added more Android devices to the ARCore list in February.
News: Rick & Morty Fan Creates Snapchat Lens to Transport You into the Adult Swim Universe
It's not an official app, but for fans of Rick and Morty, it's a welcome piece of the series' universe until the recently renewed animated show returns to Adult Swim.
News: Saatchi Art Adds the Power of AR to Its Mobile App, Letting You See High-Priced Art in Your Home Before You Buy It
It appears we're in the midst of an augmented reality art boom, because in the same month that the famed Christie's auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its entry into the AR space.
News: HTC Opens Up Augmented Reality Development for HTC Vive
HTC is entering the augmented reality market through the back door by giving developers access to the stereo front-facing cameras on the Vive and Vive Pro VR headsets.
News: Google Researchers Have Developed an Augmented Reality Microscope for Detecting Cancer
Augmented reality might not be able to cure cancer (yet), but when combined with a machine learning algorithm, it can help doctors diagnose the disease.
Market Reality: Bareburger & Zara Use AR for Marketing, While vTime Gets a Cash Infusion to Move from VR to AR
Modern "mad men" are buying into augmented reality for marketing, with the two latest examples being trendy burger maker Bareburger and department store chain Zara.
News: Microsoft Shows Off Rare Images of Early HoloLens Prototypes
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
News: Creator Portal Confirms Magic Leap One Runs on Nvidia Tegra Chip
While much of the technical specifications of the Magic Leap One: Creator Edition still remain a mystery, some clues to its internals are hidden among the guides in the now freely-accessible Creator Portal.
Market Reality: Magic Leap's Branding Comes into Focus, Google Backs AR Cloud, & L'Oreal Takes Over AR Beauty
Noted poet T.S. Elliot once wrote that "April is the cruelest month." But Magic Leap might argue that March is the most miserable, as the Ides of March brought more legal woes to augmented reality startup. Elsewhere, its closely-held branding secrets have been spilled by way of the US Patent and Trademark Office (USPTO).
News: iOS 11.3 Beta 6 Released for iPhone with Minor Patches & Bug Fixes
Apple released the sixth beta for iOS 11.3 on Friday, March 16. It comes as a surprise, considering the company released the fifth beta only four days ago — an unexpectedly short time between updates. This new beta, much like beta 5, appears to bring minor patches and bug fixes.
News: L'Oreal Acquires Leading Augmented Reality Makeup Provider ModiFace
The cosmetics industry faced a rude awakening on Friday as beauty behemoth L'Oréal gobbled up ModiFace, one of the leading providers of augmented reality technology to the cosmetics industry (price details for the acquisition were not disclosed).
How To: Pin Apps to the Multitasking View on Your Galaxy S9
The Galaxy S9 is truly a sight to behold. With a class-leading display, the best camera ever put into a smartphone, and Samsung's cutting edge design, it might just be the best piece of hardware on the market. Having said that, some of the most useful additions are actually in the software.
News: Magic Leap Teams with Royal Shakespeare Company to Reinvent Modern Theater Productions
All the cash Magic Leap is amassing is probably going a long way toward hardware development and manufacturing, but it's also becoming increasingly clear that a large portion of that cash will be devoted to content. The latest proof is a new partnership between Magic Leap and the UK's Royal Shakespeare Company (RSC).
News: Google Has Trained a Neural Network to Change Your Video Background in Real-Time Video
The research team at Google has found yet another way for machine learning to simplify time-intensive tasks, and this one could eventually facilitate Star Wars-like holographic video.
News: Google Quietly Adds Samsung Galaxy S7, S8+ & Note 8 to ARCore Supported Devices
A very low-key update to the ARCore developer's site has expanded the universe of officially-supported devices for Google's augmented reality toolkit to include the Samsung Galaxy S7, S8+, and Note 8 handsets.
Market Reality: AR Pleases Snapchat Shareholders, Entices Investors & Mints New Venture from Deutsche Telecom & Zeiss
Investors aren't keen to throw money at a new technology sector without at least some hope of a significant return on their investment in the future. That's why a recent run of activity within the augmented reality business space has stoked some new optimism among the financial community.
News: Deutsche Telekom & Zeiss Launch Smartglasses Startup Tooz
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
News: Amazon Will Finally Disable Lock Screen Ads on Their Discounted Phones
Amazon has had a long-standing partnership with its consumers regarding special offers. Amazon sells these Prime Exclusive Phones with lock screen ads and Amazon apps in exchange for discounts on the phones. You also need to be an Amazon Prime Member, leading us to historically believe that these "special offers" weren't really all that special. That is, until today.