If you're a part of Generation X or a Millennial, there's a good chance that the first mobile game you played was Snake on an old school Nokia phone. Now, you can relive that nostalgia of monochrome and push buttons in augmented reality with the Facebook Camera.
While augmented reality experiences can already appear to be magical, particularly to the uninitiated, one developer is doubling down on its mystical potential for the ever-popular Magic: The Gathering card game.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
A peek inside the code of the Snapchat app has revealed that the company is expanding the search capabilities of its augmented reality camera to include visual search that may link to items within Amazon's massive online store.
With the opening round of Wimbledon, one of professional tennis's four major tournaments, beginning on Monday, Snapchat is serving up an augmented reality tennis mini-game.
Hip-hop artist Drake once rapped that "goin' online...ain't part of (his) day," but that's not stopping him from promoting his new double album, Scorpion, via augmented reality on Snapchat.
Snapchat is enjoying a high field goal percentage when it comes to securing movie studio business with its sponsored augmented reality experiences, the latest coming through the basketball movie Uncle Drew.
The spirit of Google's Tango augmented reality platform lives on at Vivo, a China-based company that has developed its own 3D sensor for mobile devices.
With a new version of its ARCore in the wild and more than 30 devices now supporting it, Google is helping beginners get up to speed with augmented reality.
Netflix is branching out into the comic book business, and it's summoning augmented reality via Facebook to make the first issue more magical.
Just in time for the release of Pixar's highly anticipated sequel, AR Emoji based on characters from The Incredibles 2 have arrived for Samsung Galaxy S9 and S9+.
The company behind Japan's beloved Gozilla, Japan's Toho Studios, has for years tried to give fans the sense of what a giant, nuclear-powered lizard invading Tokyo might feel like. Until now, those attempts have been limited to the movie theater, but now, with the help of the Microsoft HoloLens, Godzilla is finally getting its chance to invade the actual city, with terrified fans looking on from a safe distance.
New Balance is helping Liverpool Football Club (FC) fans see how they look in the team's new kits with an augmented reality experience in Snapchat.
Location services company Mapbox has added new capabilities to its location-based gaming tool to fend off Google's challenge for the same mobile app category.
It appears we're in the midst of an augmented reality art boom, because in the same month that the famed Christie's auction house launched its mobile AR app, leading art gallery and art seller Saatchi Art has also announced its entry into the AR space.
One of the most popular sports shows on television, Inside the NBA on TNT, gave viewers a tech-powered treat on Tuesday night by dropping them into a broadcast version of augmented reality.
As if its users weren't already having enough fun with dancing hot dogs and face effects, Snapchat is upping the ante with a new kind of shared augmented reality content.
| Update: ZTE's issues with the US government have finally been resolved. Check out the details below.
All those early prototype images Magic Leap is so fond of showing off are great, but they rank a far second when compared to a new set of images just revealed by Microsoft in relation to the HoloLens.
After more than a year and a half of silence, the rumors have morphed into reality: Microsoft has finally released an update for the HoloLens. And with that update comes a collection of new features that hint at big plans for the HoloLens this year.
Snapchat just rolled out a feature that lets you create custom Filters and Lenses. While the average Geofilter won't run you more than a few bucks, it's not that hard to exponentially jack up the price. Amazingly enough, Snapchat's latest attempt to monetize their platform can ultimately cost you as much as $999.99. Ignore the penny, let's call that a cool grand.
Earlier this week, Snapchat announced a partnership with NBCUniversal regarding the 2018 Winter Olympic Games in South Korea. Starting on February 10, Snapchat will be streaming a feed of NBC's live broadcast of the Olympics in Pyeongchang.
A new smartglasses powerhouse is rising in Europe, led by two of the region's leading brands, optical systems company Zeiss (also known as Carl Zeiss) and telecommunications giant Deutsche Telekom.
Thanks to Apple's beta preview of iOS 11.3 released last week, app developers are already experimenting with the ARKit capabilities that will be available to regular users this spring.
Instagram updated its iOS and Android apps recently with an "Activity Status" indicator. This status allows your friends to see when you are currently active and when you were last active on Instagram. The problem is, Instagram was pretty quiet about this update, so many of you have it enabled without realizing it. Fortunately, it's simple to turn off.
Scary movies seem to be a natural fit for augmented reality experiences, with the latest example coming from the Insidious film franchise.
The nemesis of music streamers is data caps, cell phone or otherwise. Restricting monthly data and forcing users to decide between quantity and quality of music has had audiophiles tearing their hair out since streaming toppled the iPod. While the problem regarding music quality seems difficult to tackle, it's far from impossible.
Using the CES tech conference in Las Vegas as the launch pad, Dell has announced that it's partnering with Meta Company to offer its augmented reality headsets to business customers.
Harry Potter fans can set down their wands for a spell, as the highly-anticipated augmented reality game from Niantic based on the franchise won't arrive until after July at the earliest.
Around this time in 2016, the predictions for the next year had reached something of a consensus: 2017 would be the year of augmented reality. But a funny thing happened on the way to the future — nothing much, really. At least not for the first half of the year.
The augmented reality industry made great strides in 2017, but its apex is not even in sight. In terms of software, augmented reality is approaching meaningful mainstream awareness, thanks mostly to Apple and ARKit. Meanwhile, on the hardware side, AR is very much in its infancy, with headsets mostly limited to enterprise customers or developer kits and the majority of smartphones lacking the sensors necessary to achieve much more than parlor tricks.
Augmented reality developers are rapidly bringing science fiction tropes into the real world, with the latest example leveraging the TrueDepth camera on the iPhone X to emulate the cloaking technology made famous by movies like Predator and Marvel's The Avengers.
To commemorate the rollout of the AR+ update for Pokémon Go, Apple CEO Tim Cook took to Twitter to promote and celebrate the moment his company's ARKit platform made possible.
Augmented reality has given companies worldwide great powers for innovating business practices and engaging customers, but on Monday, Honda demonstrated that with great power, also comes great social responsibility.
For those who thought the action in Pokémon Go was a bit too pedestrian, Father.io wants to recruit you for a multi-player, first-person shooter that unfolds on the streets of your own city.
Lately, any subject in the realm of politics is a figurative powderkeg primed to explode on the nearest social media channel. Now, one app wants to use your iPhone and AR to strike a match.
Do you know when you're going to die? Your iPhone or iPad does. That's the premise behind Death Mask, an experimental app developed by Or Fleisher and Anastasis Germanidis.
Two characters from the popular sci-fi animated comedy Rick and Morty have already made their way into augmented reality courtesy of ARKit experiments. Now, it's possible to become one of them on the iPhone X.
If you own a Porsche, there's a good chance you're interested in two things: speed and quality. Porsche Cars North America wants to extend that experience from the driver's seat to the service center.
There are a lot of holiday tech deals starting to trickle out as Black Friday approaches. We've already rounded up some of the best deals for Android, iPhones, and headphones, but Google just dropped a big announcement for users of their Project Fi MVNO service. Now through December 17, you can earn yourself a free Moto X4 or Chromecast by referring your friends and family to Project Fi.
